effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Focusing on the Intersection of UX and Business

by Dan Saltzman
September 16, 2014

Last week I had the opportunity to join five of my teammates for two days in the beautiful, tech-driven landscape that is Boulder, Colorado. We’ve been looking forward to the event since earlier this summer, when it was announced that the UX STRAT 2014 conference would be held right in our backyard. Besides getting some dedicated time to spend with [...]

Kickoff Workshops: What Clients Need to Know

by Ari Weissman
September 12, 2014

Project kickoffs can often feel perfunctory. We’ve all been there – a bit of handshaking, a discussion of what’s not working, the pressing deadline for when this thing needs to be rebuilt. That’s obviously a bit glib, but I’m sure you’ve walked out of a kickoff with questions about what happens next and what should be expected from the project. [...]

Bigger Isn’t Better

by Seth Gerard
September 11, 2014

Call me a curmudgeon. It’s okay, I understand. As a designer I should naturally be geeking out over the latest and greatest iPhone tech from Apple. My mind should already buzzing with the possibilities of how I’ll take advantage of 72% more pixels, but I just can’t seem to get excited about the size of the iPhone 6 or, heaven [...]

Effective Internship Programs: A Letter from the Intern

by Heidi Hillenbrand
September 9, 2014

Most internships bite because interns are typically treated like servants; their superiors pass down crummy work and give little guidance. Yes, we the interns are eager to please and learn, and we all put on our happy faces like a puppy waiting for treats. But it’s a totally different experience when people actually see you for what you are and [...]

3 Ways Designers and Stakeholders Can Collaborate to Make a Better Product

by Jason Grant
September 8, 2014

When defining roles on a project team, designers generally shoulder a majority of the design decisions. They’re the designers, so that’s what they should be doing, right? Designers should do design stuff and stakeholders should do stakeholder stuff! Here at EffectiveUI, we challenge that notion and posit that everybody on a design project should be part of the design process. [...]

Customer Research Insights: What Clients Need to Know

by Ari Weissman
September 5, 2014

Research insights are a key output of contextual customer research. Insights are the translations of raw data into findings and recommendations that become the guiding principles for design. What is an Insight? An insight is a window into your customers’ minds which provides accurate, deep and intuitive understanding of their needs. Some examples: Mobile banking and accounting tools are changing [...]

Challenging Assumptions About Rapid Prototyping at UX Strat 2014

by Dan Saltzman
September 4, 2014

How long does it take to prototype a new product? A quick month? Maybe two weeks if you’re team is super nimble? How about two days. In his TED talk, Tom Chi, design guru and Google Glass collaborator, demonstrates how (very) rapid prototyping can be applied to even the most complex and emergent technologies and products. The first Google Glass [...]

Mutts ‘n Meetings: Why Didn’t I Think of That?!?

by Lindsey Jones
September 2, 2014

Let’s face it — humans are sort of a nuisance. We’re layered. We’re tormented. We’re temperamental. It’s no wonder that we complicated humans have chosen dogs — the most uncomplicated beings — as our proverbial “best friend.” It’s been proven that canine interaction can significantly reduce cortisol (the stress hormone) and improve our immune systems. According to Purina, “a study [...]

Conducting Contextual Research: What Clients Need to Know

by Ari Weissman
August 29, 2014

Observing a contextual customer research session is a treat, and hopefully you have a chance to attend sessions with your customers in the near future. In a previous blog post, I discussed how to approach planning contextual research for the first time. Now that we’ve covered planning, I’d like to talk about a few things you should keep in mind [...]

The Future of Collaboration and Ideation

by EffectiveUI Team
August 28, 2014

Voting for SXSW Interactive 2015 is still open and there is one final session we’d like to share with you. “Post(-it)card from the Future – The Next Evolution” is a panel proposed by EffectiveUI’s Director of User Experience, Dan Saltzman, Mersive CTO Christopher Jaynes, and EffectiveUI president Anthony Franco, wearing his other hat as founder of mc squares. This trio [...]