effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

WebSphere Commerce as an E-Commerce Solution

by Trenton Kennedy
January 21, 2015

As a user interface development expert, I may be called upon to perform product research on behalf of our clients. Most recently I was asked to look into an e-commerce platform built by IBM called WebSphere Commerce, and the goal was to find out if this extremely complex software platform is compatible with a fully custom front-end design implementation. Some [...]

A Pocket-sized Washing Machine: Why Didn’t I Think of That?!?

by Lindsey Jones
January 20, 2015

You know that feeling when you pull your favorite sweater out of the washing machine only to find it covered in white fuzz balls? Or three-fourths its original size? Or, my absolute favorite, more stained than when it went into the wash? I’m not entirely sure what goes on during that 35-minute permanent press cycle, but it ain’t good. Now [...]

Choosing the Right UX Prototype for the Task (Part 4)

by Tony Walt
January 9, 2015

In this post I’ll wrap up my discussion about how to choose the right UX prototype for the task. We’ve already covered seven UX prototype methods, and prototype questions related to business and development. Read on for more questions related to prototype options and final thoughts on how to choose your prototype wisely. Prototype Questions Related to User Testing If [...]

Top 10 UX Blog Posts in 2014

by EffectiveUI Team
January 5, 2015

Say what you will about 2014, it was a great year for user experience. UX is now nearly mainstream as more and more organizations are realizing the value of designing products and services (both digital and physical) with user needs and expectations in mind. This is especially true when it comes to mobile design, and companies are finally starting to [...]

Choosing the Right UX Prototype for the Task (Part 3)

by Tony Walt
January 2, 2015

In part 2 of this series, I discussed how prototypes provide a guide for what you need to know about the UX project at hand by helping you identify which questions to ask. There’s a long list of business-related questions that prototypes address (see part 2). In this post I’ll go through a few development-focused questions. Prototype Questions Related to [...]

Introduction to Responsive Typography in Web Design

by Patrick Vinson
December 22, 2014

Web typography is more than readability and legibility. For many web designers, typography is the one thing they fret about most. If we do everything else well, but the typography is poorly considered, then the result is going to be lackluster. There is so much variety in typefaces and the application of them, and once you factor in the variable [...]

The Web is for Everyone: My Experience at ARTIFACT

by Seth Gerard
December 17, 2014

A little earlier this year, I had the great opportunity to attend the ARTIFACT Conference in Providence, Rhode Island. Not only was this my first experience attending an actual design conference, but the conference itself is brand new, too! (Well okay, this is their second year.) The general focus of the three-day, single-track event was responsive design and development. Responsive [...]

Creative Holiday Ideas: Why Didn’t I Think of Making That?!?

by Lindsey Jones
December 16, 2014

Wasn’t it just August?! I blinked and now it’s almost Christmas. If you’re like me, you’re officially behind the holiday eight ball and the pressure is ON! You’re just going to have to do what you do every single year — buck up and get into the friggin’ spirit. Buy those in-laws a gift. Listen to “Silent Night” on repeat. [...]

Choosing the Right UX Prototype for the Task (Part 2)

by Tony Walt
December 12, 2014

In part 1 of this series, I provided an overview of seven UX prototype methods. In this post I’ll talk about how one of the most important purposes of prototypes is that they help you identify which questions to ask. Questions are not an indicator of what you don’t know. They are a guide for what you want to know. [...]

Ladies of EffectiveUI on SheSays Denver Launch Party

by Ladies of EffectiveUI
December 11, 2014

An international organization with a mission of advancing women in digital just launched its Denver chapter, so naturally, we had to represent! A group of us EffectiveUI gals joined an impressive turnout of about 60 other local women at Modworks Coworking Space downtown for the official SheSays Denver Chapter Launch Party last Thursday. In addition to the awesome networking opportunities [...]