Our final installment in the Laws of UX series covers the strategy around user experience. EffectiveUI President Anthony Franco shares the last set of laws, which explain the steps and tactics companies can take to ensure project success — both for users and for internal stakeholders.
THE LAWS OF UX — PART THREE: Approach Business Problems Practically and Thoughtfully
LAW 6: Play chess, not checkers.
Just like chess, creating a groundbreaking experience is not a quick hit — user experience takes time, thoughtful consideration and planning. Be strategic in understanding users and designing around their needs versus making quick moves for short-term gains.
LAW 7: Rigid plans are plans to fail.
It’s possible, though, to swing the pendulum too far the other way and over-plan. Iteration as you’re building an application is key — it’s too difficult to strategize the entire project ahead of time. Understand enough to get started, and then gather and act upon user feedback along the way.
LAW 8: Every product needs a single vision.
Before starting on a new project, paint a picture of what success looks like, and ensure all of your stakeholders agree. This can be achieved through collaboration exercises such as experience workshops, and then validated by user interviews. Keeping the original vision at the forefront and revisiting it often throughout the process will ensure success.
We’d like to hear your feedback on our Laws of UX series, as well as your stories and experience on implementing these guidelines. Send us a message on Twitter to share your thoughts, comments or questions.