effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Boeing Partnership Takes UX Research to the International Level

by Joel Flom
January 31, 2011

Customer insight is the driving factor in EffectiveUI’s recent partnership with Boeing to redesign their MyBoeingFleet information portal. This initial phase of the project has seen team members on the ground in 10 cities across four continents, speaking with over 150 individuals that represent Boeing customers.

Flash and the City

by Aaron Wessels
January 14, 2011

Two members of the EffectiveUI team, RJ Owen and Leonard Souza, are selected to speak at Flash and the City 2011 in June.

Designing for TV: Jumbbbotron

by Juan Sanchez
January 4, 2011

Juan Sanchez describes the process of designing Jumbbbotron, a web app optimized for TV that brings Dribbble to the large screen.