effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Voting Begins for SXSW 2012 Panelists

by Jill Petersen
August 15, 2011

SXSW 2012 isn’t until next March, but voting for panelists opened today. The SXSW Panel Picker features a list of proposals from hopeful presenters (including the six EffectiveUI speakers below). Community votes will count for 30 percent of each person’s tally, so if you see something below you like, please take a moment to vote! Anthony Franco, EffectiveUI Co-Founder and [...]

Adobe Edge Pre-Release: A Good Start

by RJ Owen
August 12, 2011

I recently spent some time playing with Adobe Edge, Adobe’s new HTML5 / CSS3 animation tool. I’m going to give you a quick run-down of how the tool works and what you can do with it before discussing why I think this tool is bad for HTML and the notion of web standards. As far as animation tools go, the [...]

Why IT Should Value / Use Prototyping

by RJ Owen
August 5, 2011

  IT departments are often built out of people who loved to tinker and play with code in college, so it’s surprising how many of them don’t apply these techniques to their day jobs. Prototyping is effectively the process of taking any larger application or interface and breaking it down into individual parts that can be built and tested in [...]