effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Gearing Up for Fall Events

by Jill Petersen
September 28, 2011

It’s sad to think that summer is over. Around the office we’re hanging on to the last vestiges of warm weather with “Shorts Friday” and shared memories of our summer vacations. Still, autumn can be a fun time of year (you should see this crew on Halloween). Fall also means it’s time for some great events like Adobe MAX, Web [...]

Where are All the Good Mobile Web Experiences?

by SuAnne Hall
September 21, 2011

In 2009, half a billion people accessed information via the mobile web. In 2010, the numbers almost tripled. It’s expected that in less than five years, mobile web browsing will surpass the personal computer for the most popular way to browse the web. The dramatic increase in mobile internet usage isn’t terribly surprising, but what is surprising is that there’s [...]

You’re No Steve Jobs

by Anthony Franco
September 16, 2011

Most of us can’t compare to Steve Jobs. Or even Mark Zuckerberg. These guys—when it comes to envisioning products that break new ground and yet have enormous appeal to millions of people—are tapped into the human subconscious, able to extract and meet unspoken needs most of us didn’t even know we had.  Or so it seems…. But what if the [...]