effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Then I Saw This Map, Now I’m a Believer

by Joel Flom
November 18, 2011

Customer journey maps help UX professionals and the clients they serve better understand a particular customer’s needs throughout a series of interactions. Like personas and scenarios, customer journey maps contribute to better user experiences by putting the client in the shoes of the users. You would think that as a Lead Experience Architect, I’d champion these tools, and I do [...]

Flash Forward?

by Ryan Bell
November 15, 2011

Following Adobe’s announcement that they are ending development of the Flash Player plugin for mobile browsers and shifting their focus, the natural question for developers and businesses with investments in Flash technology is, “What does this mean for us?” I’m not a business analyst, but here are some of my thoughts as a developer. Adobe’s new strategy, as laid out [...]

AnDevCon II Tops for Technical Content

by Tony Hillerson
November 10, 2011

Earlier this week I had the opportunity to speak about the benefits of Git for Android developers at AnDevCon II. My session went well, and hopefully some people have more of an understanding of Git and how it can help them as developers. Git For The Android Developer View more presentations from EffectiveUI As for the event itself, AnDevCon is [...]

The End of Flash in the Browser?

by Ryan Bell
November 9, 2011

As you may have seen by now, Adobe has announced that they are ceasing future development of their Flash Player plug-in for mobile web browsers, endorsing “HTML5 [as] the best solution for creating and deploying content in the browser across mobile platforms.” Snickering from the anti-Flash crowd aside, this seems to me like a no-brainer decision, and a minimal loss [...]