effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Digital Customer Experience Trends for 2012

by Rebecca Flavin
December 21, 2011

Forrester recently posted a question to its Customer Experience Community members on what their major predictions were around the customer experience in 2012. There was a lot of discussion around organizational maturity (e.g., is the organization in a place where it can take on a true customer focus?), as well as the personalization of experiences across channels. I chimed in [...]

Tools for User Research and Client Persuasion

by Leonard Souza
December 12, 2011

I’ve been a fan of Smashing Magazine for some time, so when I was asked to write an article for them you can imagine my excitement. We decided the piece should focus on some of our user research methodologies, especially those explored in EffectiveUI’s project with Boeing. There were several key deliverables provided to Boeing that helped overcome some of [...]

How to build a Simple Painting App for iOS

by Sean Christmann
December 2, 2011

This article explains how to build a simple painting app for iOS. The aim is to demonstrate how a simple programming concept has to evolve to create a good user experience with high performance. The Naive Approach to Painting in iOS The starting approach to painting on iOS is to simply capture touch events and draw a line between the [...]