Effective Thinking

  • Introducing EffectiveUI’s New CTO

    As technology continues to advance at an ever increasing pace, many organizations find it difficult to stay on top of the changes. When it comes to selecting the best solutions for their needs, they often turn to trusted partners whose expertise they can rely on. At EffectiveUI, our clients have come to rely on our […]

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  • Using Digital Diary Studies to Understand the Customer Experience

    What do customers do leading up to engaging with the kind of product or service you provide? What do users do when shopping online for your product or service? What are the pain points for customers who currently use your product or service or a competitor’s product or service? In the Customer Insights department at […]

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  • 5 Tips for Presenting at SXSW (Or Anywhere)

    I’ve had the opportunity to present on behalf of EffectiveUI at many conferences, including this year’s SXSW Interactive in Austin, TX. Over the years I’ve learned a few things that have helped me become a better presenter, and I believe they’ll help you, too. 1. Marketing drives attendance. Planning for SXSW is notoriously difficult as […]

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  • On Designing for Emotion

    Last week I read Designing for Emotion by Aaron Walter. For a “designer-y” textbook, it was truly a page-turner.  As the UX design lead for MailChimp, Walters offers some really interesting techniques for ensuring a memorable and truly delightful user experience. When most of us designers are focused on creating user personas for a site, […]

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  • Beginning the Mobile Giving Dialogue

    Determining strategies for touching customers through mobile channels isn’t just the topic du jour for big corporate entities. Public media has just as much on the line. Last week, the Integrated Media Association held its annual conference (iMA2012) in Austin as the traditional lead-in to SXSW Interactive. Among the topics in heavy discussion were shrinking […]

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  • The Page is Dead – A Digest Edition

    One of the best technical sessions I attended at SXSW Interactive 2012 was titled “The Page is Dead” presented by Jacob Surber, Product Manager for Adobe Fireworks. I found the presentation to be a treasure trove of great information about responsive web design. In his presentation, Surber made a solid case for the importance of […]

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  • SXSW: Hands in the Air and Enjoy the Ride

    I’m happy to have the chance to attend SXSW 2012, although I have to admit my experience hasn’t gone exactly as planned. Normally, I am a meticulous planner. Prior to the conference, I spent hours on the SXSW Interactive website planning out my schedule so I could get the most out of it. Unfortunately, each […]

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  • Are Mobile Devices the Future of “Serious” Games?

    Recently a co-worker came to me expressing some dismay about the launch of an upcoming video game. It featured characters and a theme she was really excited about, but what made her worried was the platform: the game was coming out only on iOS. “BOO!” she said. “Serious games don’t live on mobile devices,” she […]

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  • What Adobe’s New Roadmap Means for Flash Development

    Adobe’s recently released Flash roadmap formalizes the changes the company has been hinting were coming. The biggest takeaway is that Adobe is focusing on Web gaming and premium video for the Flash player going forward. It is also going to continue to develop AIR as a solution for deploying Flash-based applications as mobile apps, but […]

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  • Native Mobile App? Mobile Web App? Both!

    Mobile applications are all the rage these days. There are currently three major mobile platforms: Apple’s iOS  (iPhone and iPad), Google’s Android , and Microsoft’s Windows Phone , and countless variations within these platforms for the developer to consider. Focusing on any one of these platforms leaves 50% or more of the market unable to […]

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