effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

You Already Have a Customer Insight Department in your Company. Use Them.

by Kelly Downing
April 30, 2012

Last week I was involved in a kickoff meeting for a quick hit project with a small travel company. As with every project, we gathered all client stakeholders, subject matter expert, and members of our research, design and development teams in one room to level-set on expectations, goals, methods and timelines. Halfway through the meeting, we began to ask questions [...]

Four Principles of Good Customer Experience

by Lindsay Moore
April 24, 2012

When was the last time you had an interaction with a company that truly made your day — the kind of experience where you felt like you wanted to shout from the rooftops about how good it was? For me that experience happens every time I visit my pharmacy. Beattie’s Health Mart is a locally-owned compounding pharmacy in Erie, CO. [...]

Combining Interaction Design with Product and Service Design

by Austin Brown
April 20, 2012

About a year ago, I had the opportunity to co-speak at the Interaction ’11 conference with my co-worker Lindsay Moore. Having come from different educational and practical backgrounds, we had very different approaches to interaction design. Mine was mostly informed by my industrial design training, while hers was perhaps a more roundabout education in painting, followed by a transition to [...]

May Events for Technology and Digital Professionals

by EffectiveUI Team
April 18, 2012

Industry conferences provide an opportunity to share ideas, learn from experts, and network with our peers. However, with so many events in the digital marketing and technology space, how does one decide which conferences to attend? For many, proximity to the event is a factor, as well as cost. But the most important criteria is finding an event that suits [...]

The New Role of the Sales Person

by Matt Bidwell
April 16, 2012

The sales process has changed dramatically since I started out years ago selling commerce sites to consumer packaged goods and technology companies. Back then, the sales person was the face of the vendor organization, and 95 percent of the first sales call was to see if the buyer could trust the person sitting across from them – and by extension, [...]

The Link between Technology and Cognitive Stress

by RJ Owen
April 9, 2012

Not long ago, Jonas Sodöerström caught my attention when he blogged about waitstaff using whiteboard markers to draw on their monitors since it was easier than interacting with the system using a mouse. His post was a great reminder of how much context plays into the way people use technology, and how no one is as focused on or limited [...]

Mobile Web, Hybrid or Native Mobile – How Do You Choose?

by Shane Church
April 5, 2012

Since my article in MSDN Magazine, “Develop Hybrid Native and Mobile Web Apps,” I’ve received a lot of questions on how to decide what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a really thorny question, and I’ve spent a lot of time discussing with a few of my co-workers how to answer it. [...]

EffectiveUI Joins WPP Family

by Rebecca Flavin
April 3, 2012

On April 1, 2005, EffectiveUI was founded as a three-person development shop. Much has changed since then – our industry has exploded, and our company has grown significantly. We’re now a 105-person user experience agency with full-service research, design and technology services. We’ve had the privilege of working with some amazing clients, including Boeing, National Geographic, TIAA-CREF, Discovery Channel and [...]