Effective Thinking

  • Creating High Fidelity 3D Renders for the Blue Angels Website

    Majestic. That is the first word that comes to mind when standing just a few feet in front of an F/A-18 Hornet jet, used by the Navy’s Blue Angels. Viewing these machines up close is impressive, to say the least. As part of EffectiveUI’s redesign of the Navy’s Blue Angels website, we wanted to give […]

    Read More
  • User Experience: A Universal Language

    When I was taking the metro in the most romantic city in Europe, Paris, I encountered the “Franklin D. Roosevelt” station, which serves lines 1 and 9. This was an interesting station. Besides the modern decoration, it had an interactive metro map – a great idea for this station, one of the busiest in Paris, […]

    Read More
  • Why and How to Build a UI Pattern Library

    As a front-end designer or developer, managing today’s complex web, mobile-web, and multi-device digital ecosystems can become a nightmare. Since you’re often responsible for keeping your designs and code base in line for reuse over the duration of a project (and probably long after its completion), it is important to consider building a UI pattern […]

    Read More