effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Creating High Fidelity 3D Renders for the Blue Angels Website

by David Baca
June 27, 2012

Majestic. That is the first word that comes to mind when standing just a few feet in front of an F/A-18 Hornet jet, used by the Navy’s Blue Angels. Viewing these machines up close is impressive, to say the least. As part of EffectiveUI’s redesign of the Navy’s Blue Angels website, we wanted to give visitors a feel for these [...]

New Interaction Paradigms: What’s the Right Context for Gestural Interfaces?

by Lindsay Moore
June 12, 2012

A few years back, we all heard a steady rumble of excitement about gestural interfaces and how controlling your computer Minority Report-style was the new frontier of human-computer interaction. People were doing all kinds of neat DIY experiments with their video cameras, projection screens, Wii sensors, and later Kinects, and makers and geeks alike were clamoring to make the next [...]

User Experience: A Universal Language

by Ana Sofia Gonzalez
June 6, 2012

When I was taking the metro in the most romantic city in Europe, Paris, I encountered the “Franklin D. Roosevelt” station, which serves lines 1 and 9. This was an interesting station. Besides the modern decoration, it had an interactive metro map – a great idea for this station, one of the busiest in Paris, a city that serves approximately [...]

Why and How to Build a UI Pattern Library

by Anthony Nguyen
June 1, 2012

As a front-end designer or developer, managing today’s complex web, mobile-web, and multi-device digital ecosystems can become a nightmare. Since you’re often responsible for keeping your designs and code base in line for reuse over the duration of a project (and probably long after its completion), it is important to consider building a UI pattern library – one that makes [...]