Effective Thinking

  • As UX Evolves, So Must UX Practitioners

    I recently finished reading Steven Johnson’s “Where Good Ideas Come From: The Natural History of Innovation,” in which he takes elements of biological adaptation and applies them to the generation of ideas. I was struck by his arguments about what fosters good ideas. I was also struck by how the user experience (UX) industry embraces […]

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  • Exploring Service Design with the American Cancer Society

    As researchers and designers, it is our responsibility to always understand the bigger picture; to have a holistic view of a customer’s experience throughout their entire experience with a product or brand. Recently we leveraged the tools and methods we traditionally use to help us design online experiences in the offline space, when we were […]

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  • Evaluating Backbone Aura 0.8

    Over the past week or so, I have been evaluating the Backbone Aura framework on a request from an EffectiveUI client. Backbone Aura is a “decoupled, event-driven architecture on top of Backbone.js for developing widget-based applications,” according to the project site. Currently in developer preview at version 0.8, Backbone Aura’s goal is to give the […]

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  • We Are So Honored

    Whether it’s creating the feeling of soaring through the sky at lightning speed in a Blue Angels’ jet or easily navigating your college schedule on a website like University College at University of Denver or in an iPhone application, EffectiveUI’s team of dedicated customer insight, design and development professionals are making these events happen with […]

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