effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

As UX Evolves, So Must UX Practitioners

by Shivanii Singh Cordes
July 25, 2012

I recently finished reading Steven Johnson’s “Where Good Ideas Come From: The Natural History of Innovation,” in which he takes elements of biological adaptation and applies them to the generation of ideas. I was struck by his arguments about what fosters good ideas. I was also struck by how the user experience (UX) industry embraces and nurtures the very principles [...]

Exploring Service Design with the American Cancer Society

by Kelly Downing
July 17, 2012

As researchers and designers, it is our responsibility to always understand the bigger picture; to have a holistic view of a customer’s experience throughout their entire experience with a product or brand. Recently we leveraged the tools and methods we traditionally use to help us design online experiences in the offline space, when we were given the opportunity to work [...]

Evaluating Backbone Aura 0.8

by Shane Church
July 12, 2012

Over the past week or so, I have been evaluating the Backbone Aura framework on a request from an EffectiveUI client. Backbone Aura is a “decoupled, event-driven architecture on top of Backbone.js for developing widget-based applications,” according to the project site. Currently in developer preview at version 0.8, Backbone Aura’s goal is to give the developer control over the complete [...]

We Are So Honored

by Marcy Dockery
July 6, 2012

Whether it’s creating the feeling of soaring through the sky at lightning speed in a Blue Angels’ jet or easily navigating your college schedule on a website like University College at University of Denver or in an iPhone application, EffectiveUI’s team of dedicated customer insight, design and development professionals are making these events happen with their digital expertise grounded in [...]