effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Water for People Re-imagines Nonprofit Reporting

by Michael McFadden
August 27, 2012

Have you ever donated to a charitable cause and wondered where exactly did your money go? Was it put to use for people in need, or was it spent on organizational overhead? For most nonprofits, the level of transparency around funding amounts to some sort of “x out of every dollar goes to people in need” formula.

Why User Research Should Not Be Done By Designers

by Julia Barrett
August 21, 2012

User Experience often encompasses both User Experience Design and User Research. When this is the case, the User Experience designer does the generative research as well as the usability testing on their own designs. While having the designer do both is helpful because they get exposure to the research findings, this approach introduces bias that can compromise product success. Here’s [...]

Voting Begins for SXSW 2013 Panelists

by Marcy Dockery
August 13, 2012

EffectiveUI has 11 panelist submissions for the 2013 South by Southwest (SXSW) conference scheduled for March of next year. We need your help to get these amazing topics on the SXSW agenda by casting your vote today through August 31.

LeanUX is a Menu Item, Not the Whole Enchilada

by Dan Saltzman
August 6, 2012

What makes a great restaurant? A little something new each time you come in? Great service and a staff who knows you? Or maybe it’s quality, knowing that delicious cheeseburger is going to be there, time after time. So which is it? It is all of them. As someone who used to work in a professional kitchen, I can tell [...]