effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Co-Creation Techniques for Designing with Stakeholders

by Angela Craven
November 26, 2012

As user experience professionals, we have spent significant time evangelizing the business value of design. It is a challenging but necessary process, and now we are seeing all that hard work come to fruition. More and more businesses are investing in design informed by user research. Today, design thinking is more fully applied to understanding customers and providing creative solutions. [...]

Decide, Don’t Slide When Creating a Customer-Centric Business

by Guest Blogger, RJ Owen
November 20, 2012

About six months ago I attended a relationship workshop with 20 or so other couples. My wife and I went hoping to learn some things about how to better relate with, understand, and better serve each other. The thing that most stuck with me was the phrase “Decide, Don’t Slide.” The presenter used this phrase to help teach us that [...]

EffectiveUI and FedEx Present Guest Executive Forum at Forrester’s CX West

by Teresa Kloser
November 14, 2012

“Our app is done!” Famous last words and possibly a sign of a bad user experience. It’s natural to want to proclaim the end of a project, but the nature of application design — especially web app design — means that an app is never really done. Even the most robust and well-planned app should be evolved to meet the [...]

Using Storytelling to Create Humanized Experiences

by Dan Saltzman
November 7, 2012

This is not a test. Turn off your iTunes for a second, think about the product you’re currently involved in building, and write down the first phrase that comes to mind based on the next sentence. Why does my product need to exist? Got something written down? Great! You have probably already successfully integrated experience storytelling into at least your [...]