Effective Thinking

  • Co-Creation Techniques for Designing with Stakeholders

    As user experience professionals, we have spent significant time evangelizing the business value of design. It is a challenging but necessary process, and now we are seeing all that hard work come to fruition. More and more businesses are investing in design informed by user research. Today, design thinking is more fully applied to understanding […]

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  • Using Storytelling to Create Humanized Experiences

    This is not a test. Turn off your iTunes for a second, think about the product you’re currently involved in building, and write down the first phrase that comes to mind based on the next sentence. Why does my product need to exist? Got something written down? Great! You have probably already successfully integrated experience […]

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