effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Uncovering Design Principles for Enriching In-person Interactions at Interaction13

by Julia Barrett
January 29, 2013

Have you ever noticed that most online and mobile applications are designed to suck you in and away from real life (and people who are right next to you)? We’re often busy updating our statuses instead of talking to the people we’re “statusing” about. Yet, now, more than ever, technology can enable us to enrich and empower our in-person interactions. [...]

Water For People Online Reporting Platform Selected as SXSW Interactive Award Finalist

by Teresa Kloser
January 24, 2013

In August of 2012 we announced the launch of the Water For People Re-imagine Reporting Platform Prototype. The online reporting platform offers a new way for philanthropic organizations to manage data and prove their efficacy to stakeholders. Since the prototype launch, our team has been busy working on the design and development of the next release. While plugging away, we were excited [...]