User interacting with gold iPhone

Effective Thinking

Uncovering Design Principles for Enriching In-person Interactions at Interaction13

Have you ever noticed that most online and mobile applications are designed to suck you in and away from real life (and people who are right next to you)? We’re often busy updating our statuses instead of talking to the people we’re “statusing” about. Yet, now, more than ever, technology can enable us to enrich and empower our in-person interactions. The physical barriers have been lowered.

For example, think about how a tablet app could make it easier to buy sunglasses in a store with a sales person, or enable you to learn complex financial concepts while benefiting from the information a financial adviser can provide in person.

Julia Barrett, EffectiveUIIf you would like to learn more about how technology can enrich in-person interactions, join me at IxDA Interaction13 in Toronto. In my session, “Social Networks Suck. Social Computing Frees You,” I will share:

• Key design principles for enriching tablet and mobile applications to facilitate and empower in-person interactions.

• What you need to know about your users – and how to effectively learn it – for these applications to be successful.

• Why these interactions will make or break your customer experience.

• What touch points are most important to design these kinds of applications for.

IxDA Interaction13 is January 27-31 in Toronto, Ontario. This is the 10th anniversary of the conference, which brings the interaction design community together for a variety of sessions, as well as half-day and full-day pre-conference workshops.

If you can’t make my session (on Wednesday, January 30 at 11:45 a.m.), visit our Tumblr site where we’ll post the presentation slides afterwards.

Originally posted at