effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

How Open Source Software and Collaboration Enhanced the Kaspersky Lab Mobile Website

by Guest Blogger, Brad Umbaugh
February 22, 2013

EffectiveUI had the distinct pleasure of working with Kaspersky Lab to design and develop a new version of their U.S. mobile website. We had a great time building the site, and we’re proud of the results for many reasons (check out the press release). Additionally, this mobile website project proved to be a wonderful example of innovation and teamwork thanks, [...]

How User Research Informs Business Strategy

by Rebecca Flavin
February 1, 2013

At EffectiveUI, we live and breathe user research. We work to make sure we have a thorough understanding of our clients’ customers for every digital interface that we create. To us, it is second nature. I can’t tell you how often, though, we run across companies that do not take the time to truly understand their customers through user research. [...]