Effective Thinking

  • Flat versus Rich Usability Design

    For about a year now, debate has been raging in the design community regarding the virtues of a “flat” design aesthetic versus a “rich” design style that makes greater use of bevels, reflections, drop shadows, gradients, textures, etc. This second design style is often incorrectly equated with skeuomorphism and attributed to Apple, while “flat” design […]

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  • The Rise of the Experience Economy at SXSWi

    By now, South by Southwest Interactive (SXSWi) is a distant memory – a week is forever on the internets. All of us tech entreprenerds are safely back in our warehouse offices drinking our favorite single origin coffees. And for those of you who didn’t make it this year, it seems that the general consensus is […]

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  • Mobile Strategy: Scoping Your Mobile App for Users on the Go

    When moving from a desktop application to a mobile app, it’s tempting to say “Why would I want to limit the scope of my mobile app? The mobile version should have all the features and functionality of the desktop version.” Unfortunately, if your desktop application has a robust set of features, offering all that in […]

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  • How to Create and Deliver an Effective Conference Presentation

    Congratulations! You have been accepted to speak at a conference. Now you have the exciting (and perhaps nerve wracking) task of creating the content for your presentation. Here are a few tips to help you create and deliver a memorable and effective conference presentation. Review your abstract with two advisors Perhaps you over promised a […]

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  • Sharing Our Digital Design Expertise at SXSW Interactive

    It’s March already! Ski season is winding down, sunny days herald spring around the corner, and SXSW Interactive (#SXSW) takes Austin by storm. EffectiveUI team members who are attending this year’s event are busy prepping for two digital design panels and trying to choose from the dozens of worthy sessions to attend (no easy task). […]

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  • What I Learned at Denver Service Jam

    This past weekend, March 1-3, I participated in the Denver Service Jam, sponsored by EffectiveUI. The event was part of the Global Service Jam, a service design challenge that brought together nearly 3000 people in more than 120 cities around the world. Our goal? To concept and prototype a service around a surprise theme in […]

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