User interacting with gold iPhone

Effective Thinking

EffectiveUI Weekly Digital Digest, Feb. 14, 2017

EffectiveUI shares best practices in building cross-functional teams to bridge design and development in a recent Forrester research report. You’ll also find how to build customer empathy by listening to their stories, when to ignore ‘mobile-first’, UX design trends for 2017 and more in this week’s Digital Digest!

Build cross-functional teams to bridge design and development
EffectiveUI Blog
EffectiveUI was recently interviewed for Forrester Research’s report, “Integrate Design Thinking into Agile Development,” to share our best practices in building cross-functional teams to bridge design and development.

There’s More To Service Design Than You Think You Know
Forrester Blog
Service design is a creative, collaborative process that draws from the tools of human-centered design to holistically improve and innovate new value for users as they move through sequential service interactions.

How To Use Design Thinking And Agility To Reach Product Development Breakthroughs
At a time when most companies are crying themselves hoarse about the dying in-store retail industry, Apple has stood out as a role model. It has managed to do this by creating an exceptional user experience in its retail stores. Design thinking played a key role in building that experience.

Build Customer Empathy by Listening to their Stories
Adobe Creative Cloud
Sharing stories is an excellent way to connect. Stories not only reveal details about the storyteller, they allow you to connect on an emotional level. In fact, the connection may go even deeper. During storytelling the brain activity in persons listening to a story closely matches that of the person telling it.

When to Ignore ‘Mobile-First’
Creative Bloq
Originally, mobile-first was about user experience. Now, it’s often an excuse for using a safe, traditional layout, and lately, UX has been suffering as it’s assumed that consistency is what users actually want.

What’s Next in UX: UX Design Trends for 2017
Usabilla Blog
2016 brought some great innovations to user experience. So, where is the industry heading in 2017? We can expect some bold moves this year: From time-saving design to smarter personalization, metrics measuring life-impact, niche areas of specialization, and UX as a management practice.

Getting Started With VR Interface Design
Smashing Magazine
The virtual realm is uncharted territory for many designers. In the last few years, we’ve witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly.

Myth #3: People don’t scroll
UX Myths
Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to scroll. For continuous and lengthy content, like an article or a tutorial, scrolling provides even better usability than slicing up the text to several separate screens or pages.

The EffectiveUI Weekly Digital Digest delivers user experience, user interface and customer experience stories every week so readers can stay in tune with this ever-evolving industry. Don’t get left behind, sign up today for more great news, and follow EffectiveUI on Twitter.