effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

10 Reasons to Learn More about User Research

by Beth Koloski
September 30, 2014

Whether you are already incorporating user research into your design and development process or you’re totally new to it, you can learn a lot from experts who have been there, done that. EffectiveUI’s customer insight team has wrangled research insights for some major brands, including EA, Wells Fargo, Martha Stewart and Scottrade, to name a few. And this fall, we’re [...]

Customer Research Insights: What Clients Need to Know

by Ari Weissman
September 5, 2014

Research insights are a key output of contextual customer research. Insights are the translations of raw data into findings and recommendations that become the guiding principles for design. What is an Insight? An insight is a window into your customers’ minds which provides accurate, deep and intuitive understanding of their needs. Some examples: Mobile banking and accounting tools are changing [...]

Conducting Contextual Research: What Clients Need to Know

by Ari Weissman
August 29, 2014

Observing a contextual customer research session is a treat, and hopefully you have a chance to attend sessions with your customers in the near future. In a previous blog post, I discussed how to approach planning contextual research for the first time. Now that we’ve covered planning, I’d like to talk about a few things you should keep in mind [...]

Planning Contextual Research: What Clients Need to Know

by Ari Weissman
August 22, 2014

Planning contextual research with a UX agency for the first time? Excellent! You are in for quite a treat. This ain’t your grandma’s market research. Contextual research (aka, contextual inquiry) is a design research methodology employed to allow you to get a deep understanding of your customers. It examines the context of where your customers live, work and play in [...]

They Needed a Faster Horse … and a Lot More

by Julia Barrett
August 11, 2014

In the product design community it’s often said that “Apple doesn’t do any user research.” And Henry Ford is often (mis)quoted as saying, “If I asked people what they wanted, they would have said they wanted a faster horse.” Both of these points are generally cited when someone is arguing that a team should skip customer research because, after all, [...]

Observing User Testing: What Clients Need to Know

by Ari Weissman
July 16, 2014

As a client working with a UX agency, you may have the opportunity to observe a user testing session. Take it! It is an amazing window into how your customers think and behave. For your first time as an observer, these are a few key things you should keep in mind. Most of the hard work has already happened Like [...]

Journey Maps and Personas as Interfaces

by Julia Barrett
July 14, 2014

Personas and journey maps can be impactful tools to your UX design and development process. However, as UX professionals, we have to remember that a persona or journey map is an interface. As with any interface, we have to know the context of use and the user base in order to determine if a journey map and/or persona is the [...]

The Value of Iterative User Research and Rapid Prototyping

by Tara Litchfield
July 9, 2014

Many businesses make the mistake of assuming they understand their target user segments, when this is frequently not the case. All too often, only business stakeholder interviews are performed and existing market research or website analytics are referenced as foundational project research. Market research and analytics give us information about past behaviors, but they don’t explain the why of user [...]

3 Ways to Engage Clients in UX Research

by RJ Owen
June 26, 2013

Traditionally, digital agencies have been brought in by clients to do something that they either can’t do themselves or don’t have the capacity for, such as designing wireframes or comping screens. The model for this kind of work has been to meet with the client to gain an understanding about their business problem, and then “go dark” while they analyze [...]

Forrester Forum For Customer Experience June 2013

by EffectiveUI Team
June 21, 2013

Join EffectiveUI at the upcoming Forrester Customer Experience Forum to explore how user-centered design and innovative technology strategies can revolutionize the way you interact with your customers online. Forrester’s Customer Experience Forum East, June 24-26 in New York, will provide insights into how to boost your customer experience to the next level through initiatives that deliver measureable ROI. “Best of [...]