effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Touchable Memories via 3D Printing: Why Didn’t I Think of That?!?

by Lindsey Jones
November 19, 2014

“Technology is a just a tool. People give it a purpose,” says Singapore-based 3D printing company Pirate3D, the masterminds behind the Buccaneer — a low-cost, for-the-home 3D printer that had a wildly successful run on Kickstarter, raising nearly $1.5 million. They avowed, “We want this technology to be freely available to everyone (at great and affordable prices!) and also easy [...]

Defining the MVP: What Clients Need to Know

by Ari Weissman
November 17, 2014

Let’s talk about MVPs. No, we’re not talking about the most valuable player. In design, when we talk about the MVP we mean the “Minimum Viable Product.” The MVP is the smallest, fastest, easiest way to create your desired product in order to create a proof of concept and get something up and out into the wild. Why Do I [...]

How an Open Critique Culture Improves UX Design

by Harsh Agrawal and Patrick Vinson
November 12, 2014

If you’re a designer, you may remember fondly the good old days of art school, when you were often expected to put your work up for review by instructors and peers alike. For many of us, this was the most worrisome of all tests. Our work was being analyzed by the most savvy of audiences. Poor choices were immediately brought [...]

You Cannot Step into the Same Project Twice: The Existential Nature of the Human-Centered Design Process

by Anthony Franco
November 3, 2014

The Pre-Socratic philosopher Heraclitus arguably gave birth to the existentialism movement when he uttered this maxim: You cannot step into the same river twice. It was a reflection on the nature of reality, and its primary focus was on the role that time plays in our perceptions of reality. The river is always changing. To some extent, Einstein would add [...]

Customer Journeys: What Clients Need to Know

by Ari Weissman
October 30, 2014

Customer journeys are a visualization of a customer experience. They are a tool, like personas, used to help make large collections of data more digestible and actionable. Journeys are used to help gain consensus and focus design activities around key points of pain and opportunity, as well as ground the team in the real needs of their customers. There is [...]

Coming Home: Finding Design Inspiration in the Familiar

by Dan Saltzman
October 29, 2014

Traveling is tough. Let’s just put that out there. For those of you in the services game, no matter which side you’re on, you know what I’m talking about. Whether your weekly destination is Charlotte, Des Moines, San Francisco, Seattle or Stockholm, there’s a point at which staying home feels like a scarce luxury. And yet, we continue. We continue [...]

Improving Remote Collaboration for UX Teams

by Tara Litchfield
October 28, 2014

Growing up, maybe you thought of certain television characters as being as familiar as friends. Every day you tuned in to feel connected. Even though you couldn’t touch these people, they seemed a real part of your life. Or maybe there are one or two musicians that you especially relate to through the lyrics of their songs. Our ability to [...]

How to Design User Experiences for Tangible Digital Products

by Brian O'Keefe
October 22, 2014

I introduced the concepts of telepresence and mixed reality in a recent blog post called “Mixed Reality as a Tool to Market Soft Drinks.” Design research in these disciplines can be traced back to the mid 1990s. In 1997, Hiroshi Ishii at MIT’s Tangible Media Group introduced the Iceberg Model to describe how we interact with digital content through a [...]

Outcomes of Discovery: What Clients Need To Know

by Ari Weissman
October 17, 2014

Discovery, the first stage of the UX design process, is the primary driver of a successful and efficient project. It builds a solid foundation grounded in a deep understanding of business, user and technology. Despite the fundamental importance, clearly explaining the meaning and value of insight discovery in the UX design process is a weakness in the UX field as [...]

Unbelievable Bus Shelter: Mixed Reality as a Tool to Market Soft Drinks

by Brian O'Keefe
October 16, 2014

In the spring of 2014, Pepsi launched a brilliant marketing and interaction design strategy to sell their fizzy drinks. Pepsi’s “Unbelievable Bus Shelter” is a great example of mixed reality in public spaces. With a stealthy placement of physical technologies, LCD displays, motion sensors, cameras and speakers at a bus shelter in London, Pepsi’s marketing, design and development teams were [...]