effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Where Should We Build Great Experiences?

by Dan Saltzman
July 21, 2014

A journalist, a Microsoft millionaire and the godfather of modernist cooking walk into a lab … that’s all I could think of as I began to read Dwight Garner’s feature in a recent edition of the New York Times Magazine. Garner had received an exclusive invite to a 50-course, lab-prepared meal at Nathan Myhrvold’s Seattle science lair. The other diner [...]

Observing User Testing: What Clients Need to Know

by Ari Weissman
July 16, 2014

As a client working with a UX agency, you may have the opportunity to observe a user testing session. Take it! It is an amazing window into how your customers think and behave. For your first time as an observer, these are a few key things you should keep in mind. Most of the hard work has already happened Like [...]

The Bigger the Design Challenge, the Better

by Dan Saltzman
June 25, 2014

Last week, Jeremy, a rockstar senior user experience designer, sent me a link to a Medium article that I had to read based on title alone. It’s called “I Only Work on Shiny Products.” As I processed Jeff Domke’s half biography, half soapbox rant on what inspires him, I couldn’t help feeling a kinship. And I also couldn’t stop thinking [...]

Responsive Site? Don’t Forget These Alternative Formats

by Tony Walt
June 23, 2014

Many of the recent articles on responsive Web design focus solely on screen-based technologies. However, for a responsive site to meet the needs of the broadest user base, designers must consider the use of alternative formats, including assistive technologies and yes, even printing. Assistive Technologies As sites and Web applications become more dynamic, they often do so at the expense [...]

Creating a Fluid Design Framework for a Responsive Site

by Tony Walt
June 9, 2014

Editor’s Note: This is part 4 of Tony’s 6-part series on designing for today’s variable devices, based on the EffectiveUI white paper “Responsive Web Design: Much More Than Media Queries.” How a visual design reflows to fit on varying display sizes and aspect ratios is an important aspect of building a site that works well on all devices. Begin the [...]

Learning about Human Centered Design

by Beth Koloski
June 5, 2014

Last Saturday it was our great pleasure to spend the day with 20+ curious and engaged people who attended the Design Thinking Day workshop at EffectiveUI. It was our goal to share the process we use at EffectiveUI to create software that really works for people (human centered design, or Design Thinking). The day started out with a bike ride, [...]

5 Design Elements That Affect the Mobile User Experience

by Tony Walt
May 29, 2014

My recent blog posts cover how content and asset management affect the quality of modern digital design. In this post I’ll talk about one of the biggest challenges designers encounter when implementing a website or application that will be consumed on various device types in many different conditions: UX design. Today, UX designers concerned with the mobile user experience must [...]

The Digital Product Hall of Mirrors

by Dan Saltzman
May 28, 2014

We have officially arrived at the Digital Product Hall of Mirrors. It all began quite simply years ago, when a few design-minded folks decided that it was worth focusing on how humans use digital products – and designing things that fit their human-ness. And for a long time, that’s been enough. Hey, EffectiveUI was built on this very bedrock, building [...]

Beer-yond the Design Aesthetic

by Seth Gerard
May 22, 2014

World-renowned graphic designer Milton Glaser recently sat down (presumably with a pint in hand) and critiqued the aesthetic experience (i.e., from a visual brand perspective) of a handful of popular craft beer offerings. His critiques ranged from mild fascination with some — saying of Nitro Milk Stout by Left Hand Brewing, “This is adventurous because it’s so unlike most existing [...]

Optimizing Your Digital Assets

by Tony Walt
May 21, 2014

In my last post, I talked about how content is one of the elements that must be considered when planning a responsive, adaptive or mobile-first website. Another element that affects overall quality and effectiveness is digital asset management. Mobile browser use is growing quickly – nearly 80% of mobile owners  use their smartphones to shop. Given the current bandwidth limitations [...]