effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

User Feedback beyond the Workplace

by Joel Rosen
January 26, 2015

Maybe it’s just my personality type, but I find that I pretty much have my UX hat on all the time. (Yes, it makes my wife a little crazy). As user interfaces permeate more and more of our lives, gathering real-time user feedback is becoming more “available.” All you have to do is listen to the people around you as [...]

A Pocket-sized Washing Machine: Why Didn’t I Think of That?!?

by Lindsey Jones
January 20, 2015

You know that feeling when you pull your favorite sweater out of the washing machine only to find it covered in white fuzz balls? Or three-fourths its original size? Or, my absolute favorite, more stained than when it went into the wash? I’m not entirely sure what goes on during that 35-minute permanent press cycle, but it ain’t good. Now [...]

Choosing the Right UX Prototype for the Task (Part 4)

by Tony Walt
January 9, 2015

In this post I’ll wrap up my discussion about how to choose the right UX prototype for the task. We’ve already covered seven UX prototype methods, and prototype questions related to business and development. Read on for more questions related to prototype options and final thoughts on how to choose your prototype wisely. Prototype Questions Related to User Testing If [...]

Choosing the Right UX Prototype for the Task (Part 3)

by Tony Walt
January 2, 2015

In part 2 of this series, I discussed how prototypes provide a guide for what you need to know about the UX project at hand by helping you identify which questions to ask. There’s a long list of business-related questions that prototypes address (see part 2). In this post I’ll go through a few development-focused questions. Prototype Questions Related to [...]

Introduction to Responsive Typography in Web Design

by Patrick Vinson
December 22, 2014

Web typography is more than readability and legibility. For many web designers, typography is the one thing they fret about most. If we do everything else well, but the typography is poorly considered, then the result is going to be lackluster. There is so much variety in typefaces and the application of them, and once you factor in the variable [...]

The Web is for Everyone: My Experience at ARTIFACT

by Seth Gerard
December 17, 2014

A little earlier this year, I had the great opportunity to attend the ARTIFACT Conference in Providence, Rhode Island. Not only was this my first experience attending an actual design conference, but the conference itself is brand new, too! (Well okay, this is their second year.) The general focus of the three-day, single-track event was responsive design and development. Responsive [...]

Choosing the Right UX Prototype for the Task (Part 2)

by Tony Walt
December 12, 2014

In part 1 of this series, I provided an overview of seven UX prototype methods. In this post I’ll talk about how one of the most important purposes of prototypes is that they help you identify which questions to ask. Questions are not an indicator of what you don’t know. They are a guide for what you want to know. [...]

UX Prototyping: Choosing the Right Tool for the Task (Part 1)

by Tony Walt
December 3, 2014

Prototype has become a hot word in recent years, and it has collected a range of connotative meanings. Its primary use comes from the manufacturing world, and it means to make a model of something, to test it out before committing to full-scale production. Its origins extend back to early Greek civilization: protos = first + typos = impression. Holding [...]

Uberdesign: Lessons in Experience Design from an Uber Driver

by Jeremy Wilt
December 1, 2014

I’m a lead experience architect at EffectiveUI, but my side gig is driving for Uber. I drive the late night shift for five or six hours on weekends and I love exploring the city, finding new places, and meeting interesting people. It’s pretty incredible what you learn by spending enough time in a car with so many people.  Since I’ve [...]

Touchable Memories via 3D Printing: Why Didn’t I Think of That?!?

by Lindsey Jones
November 19, 2014

“Technology is a just a tool. People give it a purpose,” says Singapore-based 3D printing company Pirate3D, the masterminds behind the Buccaneer — a low-cost, for-the-home 3D printer that had a wildly successful run on Kickstarter, raising nearly $1.5 million. They avowed, “We want this technology to be freely available to everyone (at great and affordable prices!) and also easy [...]