effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

The Web is for Everyone: My Experience at ARTIFACT

by Seth Gerard
December 17, 2014

A little earlier this year, I had the great opportunity to attend the ARTIFACT Conference in Providence, Rhode Island. Not only was this my first experience attending an actual design conference, but the conference itself is brand new, too! (Well okay, this is their second year.) The general focus of the three-day, single-track event was responsive design and development. Responsive [...]

Choosing the Right UX Prototype for the Task (Part 2)

by Tony Walt
December 12, 2014

In part 1 of this series, I provided an overview of seven UX prototype methods. In this post I’ll talk about how one of the most important purposes of prototypes is that they help you identify which questions to ask. Questions are not an indicator of what you don’t know. They are a guide for what you want to know. [...]

UX Prototyping: Choosing the Right Tool for the Task (Part 1)

by Tony Walt
December 3, 2014

Prototype has become a hot word in recent years, and it has collected a range of connotative meanings. Its primary use comes from the manufacturing world, and it means to make a model of something, to test it out before committing to full-scale production. Its origins extend back to early Greek civilization: protos = first + typos = impression. Holding [...]

Uberdesign: Lessons in Experience Design from an Uber Driver

by Jeremy Wilt
December 1, 2014

I’m a lead experience architect at EffectiveUI, but my side gig is driving for Uber. I drive the late night shift for five or six hours on weekends and I love exploring the city, finding new places, and meeting interesting people. It’s pretty incredible what you learn by spending enough time in a car with so many people.  Since I’ve [...]

Touchable Memories via 3D Printing: Why Didn’t I Think of That?!?

by Lindsey Jones
November 19, 2014

“Technology is a just a tool. People give it a purpose,” says Singapore-based 3D printing company Pirate3D, the masterminds behind the Buccaneer — a low-cost, for-the-home 3D printer that had a wildly successful run on Kickstarter, raising nearly $1.5 million. They avowed, “We want this technology to be freely available to everyone (at great and affordable prices!) and also easy [...]

Defining the MVP: What Clients Need to Know

by Ari Weissman
November 17, 2014

Let’s talk about MVPs. No, we’re not talking about the most valuable player. In design, when we talk about the MVP we mean the “Minimum Viable Product.” The MVP is the smallest, fastest, easiest way to create your desired product in order to create a proof of concept and get something up and out into the wild. Why Do I [...]

How an Open Critique Culture Improves UX Design

by Harsh Agrawal and Patrick Vinson
November 12, 2014

If you’re a designer, you may remember fondly the good old days of art school, when you were often expected to put your work up for review by instructors and peers alike. For many of us, this was the most worrisome of all tests. Our work was being analyzed by the most savvy of audiences. Poor choices were immediately brought [...]

You Cannot Step into the Same Project Twice: The Existential Nature of the Human-Centered Design Process

by Anthony Franco
November 3, 2014

The Pre-Socratic philosopher Heraclitus arguably gave birth to the existentialism movement when he uttered this maxim: You cannot step into the same river twice. It was a reflection on the nature of reality, and its primary focus was on the role that time plays in our perceptions of reality. The river is always changing. To some extent, Einstein would add [...]

Customer Journeys: What Clients Need to Know

by Ari Weissman
October 30, 2014

Customer journeys are a visualization of a customer experience. They are a tool, like personas, used to help make large collections of data more digestible and actionable. Journeys are used to help gain consensus and focus design activities around key points of pain and opportunity, as well as ground the team in the real needs of their customers. There is [...]

Coming Home: Finding Design Inspiration in the Familiar

by Dan Saltzman
October 29, 2014

Traveling is tough. Let’s just put that out there. For those of you in the services game, no matter which side you’re on, you know what I’m talking about. Whether your weekly destination is Charlotte, Des Moines, San Francisco, Seattle or Stockholm, there’s a point at which staying home feels like a scarce luxury. And yet, we continue. We continue [...]