effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Accounting for Cross-Cultural Values in Design

by Ana Sofia Gonzalez
October 1, 2014

It is no secret that technology — and along with it, user experience — is expanding globally. As such, designers creating the interfaces for the technology we use every day should to be aware of cultural differences, not just with regard to the preferred mobile platform in a specific region, but also taking into account cultural characteristics, such as custom, [...]

Mixed Reality Mobile Research and Development at British HCI 2014

by Brian O'Keefe
September 22, 2014

On September 12, I was fortunate to have the opportunity to present my published research paper about the design, development and evaluation of a geo-triggering augmented reality mobile application at the 2014 British Human Computer Interaction (British HCI) conference. My co-author, Professor David Benyon from the Centre for Interaction Design at Edinburgh Napier University, presented with me. The conference fosters [...]

The Promise of the iPhone 6+

by Dan Saltzman
September 18, 2014

In response to my co-worker’s blog post last week, I have to say, “Seth, you’re a curmudgeon.” I had a completely different reaction to Apple’s announcement about the iPhone 6 and 6+. Well mostly different. I, too, am nonplussed by the iPhone 6. HOWEVER, I am REALLY SUPER EXCITED about the prospect of the iPhone 6+. So much so that [...]

Lessons from a Side Project: Digital is Easy

by EffectiveUI Team
September 17, 2014

Many creative people have discovered the benefits of having a side project. Focusing effort on something you are passionate about outside your normal job can help you improve core skills, develop new ones, attain better work/life balance, meet new people, even find a new career.  For Anthony Franco, co-founder and President of EffectiveUI, a foray into physical product development uncovered [...]

Kickoff Workshops: What Clients Need to Know

by Ari Weissman
September 12, 2014

Project kickoffs can often feel perfunctory. We’ve all been there – a bit of handshaking, a discussion of what’s not working, the pressing deadline for when this thing needs to be rebuilt. That’s obviously a bit glib, but I’m sure you’ve walked out of a kickoff with questions about what happens next and what should be expected from the project. [...]

Bigger Isn’t Better

by Seth Gerard
September 11, 2014

Call me a curmudgeon. It’s okay, I understand. As a designer I should naturally be geeking out over the latest and greatest iPhone tech from Apple. My mind should already buzzing with the possibilities of how I’ll take advantage of 72% more pixels, but I just can’t seem to get excited about the size of the iPhone 6 or, heaven [...]

3 Ways Designers and Stakeholders Can Collaborate to Make a Better Product

by Jason Grant
September 8, 2014

When defining roles on a project team, designers generally shoulder a majority of the design decisions. They’re the designers, so that’s what they should be doing, right? Designers should do design stuff and stakeholders should do stakeholder stuff! Here at EffectiveUI, we challenge that notion and posit that everybody on a design project should be part of the design process. [...]

Challenging Assumptions About Rapid Prototyping at UX Strat 2014

by Dan Saltzman
September 4, 2014

How long does it take to prototype a new product? A quick month? Maybe two weeks if you’re team is super nimble? How about two days. In his TED talk, Tom Chi, design guru and Google Glass collaborator, demonstrates how (very) rapid prototyping can be applied to even the most complex and emergent technologies and products. The first Google Glass [...]

Should We Organize Apps by Frequency?

by Dustin Chambers
August 26, 2014

With the recent confirmation that Apple plans to increase the screen size and resolution of its latest phone (iPhone 6) to pack even more information on your screen, it raises the question — do we need more stuff on our screens or a better way to find and navigate what’s there? In my last blog post, I explored the benefits [...]

Workshop Facilitation Tips for Newbies

by Jason Grant
August 20, 2014

In an effort to broaden my “T-shaped skills,” I took a hard look at my skillset and realized that I was rather inexperienced at interfacing with clients. My colleagues who are client management Ninjas all possessed one common skill: workshop facilitation. My interests in human-centered design, rapid prototyping and working with non-designers on community issues all pointed toward a need [...]