effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Should We Organize Apps by Color?

by Dustin Chambers
July 29, 2014

The iPhone is a great piece of kit, no doubt about it. Apple’s latest operating system, iOS 7, is the gold standard for interaction design and its app market is the envy of every product company on the planet. It is therefore quite bewildering that the company has not been able to provide an adequate system for categorizing and finding [...]

Reinventing Government-Resident Interactions with the City and County of Denver

by EffectiveUI Team
July 29, 2014

Today we have the opportunity to announce the start of an exciting project. EffectiveUI has begun working with the City and County of Denver on a new interactive platform where residents can easily find information and interact with the city government and its services. As our CEO Rebecca Flavin notes in the release, government agencies are generally faced with a [...]

Infographic Design 101

by Patrick Vinson
July 28, 2014

I’m not a huge fan of infographics these days. Some are purposeful and well-designed, but most leave me feeling disappointed. The purpose of an infographic is to make boring statistics and patterns more interesting, and it works when done well. They also provide the reader a point of disengagement – a mental time out from the cognitive load of reading. [...]

When Visual Design is Only Skin Deep

by EffectiveUI Team
July 23, 2014

When was the last time you visited a website that could use a new coat of paint, and what was your initial reaction? For most of us, the visual design is the first thing we cue off of, and if it’s poor we tend to assume that the rest of the experience will also be disappointing (although that’s not always [...]

Where Should We Build Great Experiences?

by Dan Saltzman
July 21, 2014

A journalist, a Microsoft millionaire and the godfather of modernist cooking walk into a lab … that’s all I could think of as I began to read Dwight Garner’s feature in a recent edition of the New York Times Magazine. Garner had received an exclusive invite to a 50-course, lab-prepared meal at Nathan Myhrvold’s Seattle science lair. The other diner [...]

Observing User Testing: What Clients Need to Know

by Ari Weissman
July 16, 2014

As a client working with a UX agency, you may have the opportunity to observe a user testing session. Take it! It is an amazing window into how your customers think and behave. For your first time as an observer, these are a few key things you should keep in mind. Most of the hard work has already happened Like [...]

The Bigger the Design Challenge, the Better

by Dan Saltzman
June 25, 2014

Last week, Jeremy, a rockstar senior user experience designer, sent me a link to a Medium article that I had to read based on title alone. It’s called “I Only Work on Shiny Products.” As I processed Jeff Domke’s half biography, half soapbox rant on what inspires him, I couldn’t help feeling a kinship. And I also couldn’t stop thinking [...]

Responsive Site? Don’t Forget These Alternative Formats

by Tony Walt
June 23, 2014

Many of the recent articles on responsive Web design focus solely on screen-based technologies. However, for a responsive site to meet the needs of the broadest user base, designers must consider the use of alternative formats, including assistive technologies and yes, even printing. Assistive Technologies As sites and Web applications become more dynamic, they often do so at the expense [...]

Creating a Fluid Design Framework for a Responsive Site

by Tony Walt
June 9, 2014

Editor’s Note: This is part 4 of Tony’s 6-part series on designing for today’s variable devices, based on the EffectiveUI white paper “Responsive Web Design: Much More Than Media Queries.” How a visual design reflows to fit on varying display sizes and aspect ratios is an important aspect of building a site that works well on all devices. Begin the [...]

Learning about Human Centered Design

by Beth Koloski
June 5, 2014

Last Saturday it was our great pleasure to spend the day with 20+ curious and engaged people who attended the Design Thinking Day workshop at EffectiveUI. It was our goal to share the process we use at EffectiveUI to create software that really works for people (human centered design, or Design Thinking). The day started out with a bike ride, [...]