effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Lessons from a Side Project: Digital is Easy

by EffectiveUI Team
September 17, 2014

Many creative people have discovered the benefits of having a side project. Focusing effort on something you are passionate about outside your normal job can help you improve core skills, develop new ones, attain better work/life balance, meet new people, even find a new career.  For Anthony Franco, co-founder and President of EffectiveUI, a foray into physical product development uncovered [...]

Kickoff Workshops: What Clients Need to Know

by Ari Weissman
September 12, 2014

Project kickoffs can often feel perfunctory. We’ve all been there – a bit of handshaking, a discussion of what’s not working, the pressing deadline for when this thing needs to be rebuilt. That’s obviously a bit glib, but I’m sure you’ve walked out of a kickoff with questions about what happens next and what should be expected from the project. [...]

Bigger Isn’t Better

by Seth Gerard
September 11, 2014

Call me a curmudgeon. It’s okay, I understand. As a designer I should naturally be geeking out over the latest and greatest iPhone tech from Apple. My mind should already buzzing with the possibilities of how I’ll take advantage of 72% more pixels, but I just can’t seem to get excited about the size of the iPhone 6 or, heaven [...]

3 Ways Designers and Stakeholders Can Collaborate to Make a Better Product

by Jason Grant
September 8, 2014

When defining roles on a project team, designers generally shoulder a majority of the design decisions. They’re the designers, so that’s what they should be doing, right? Designers should do design stuff and stakeholders should do stakeholder stuff! Here at EffectiveUI, we challenge that notion and posit that everybody on a design project should be part of the design process. [...]

Challenging Assumptions About Rapid Prototyping at UX Strat 2014

by Dan Saltzman
September 4, 2014

How long does it take to prototype a new product? A quick month? Maybe two weeks if you’re team is super nimble? How about two days. In his TED talk, Tom Chi, design guru and Google Glass collaborator, demonstrates how (very) rapid prototyping can be applied to even the most complex and emergent technologies and products. The first Google Glass [...]

Should We Organize Apps by Frequency?

by Dustin Chambers
August 26, 2014

With the recent confirmation that Apple plans to increase the screen size and resolution of its latest phone (iPhone 6) to pack even more information on your screen, it raises the question — do we need more stuff on our screens or a better way to find and navigate what’s there? In my last blog post, I explored the benefits [...]

Workshop Facilitation Tips for Newbies

by Jason Grant
August 20, 2014

In an effort to broaden my “T-shaped skills,” I took a hard look at my skillset and realized that I was rather inexperienced at interfacing with clients. My colleagues who are client management Ninjas all possessed one common skill: workshop facilitation. My interests in human-centered design, rapid prototyping and working with non-designers on community issues all pointed toward a need [...]

Experience Design and the Language Factor

by Dan Saltzman
August 19, 2014

Though we’re a bit past the middle of 2014 now, I’ve just had my midyear inflection point. As I wrapped up another week last Friday, I spent an hour on a research call with my counterpart in our NYC office talking through what’s next for us in the space of creating amazing experiences for our clients. What our clients experience [...]

The UX Design Process: What Clients Need to Know

by Ari Weissman
August 15, 2014

Thinking about working with a UX agency for the first time? Great! Welcome! You’ve probably heard about user experience, user-centered design, usability and a host of other names for following a customer-centric approach to designing products. There is a wealth of nuance here, but these are the key things you need to know. It’s Not What You Think It may [...]

Voting is open for SXSW Interactive 2015

by EffectiveUI Team
August 14, 2014

Though it seems far away, the ball is already in motion for SXSW Interactive 2015, which takes place March 13-17 in Austin. Several of our team members have submitted proposals, including Patrick Vinson and Tony Walt, as outlined below. If these topics tickle your fancy, please click on the link below to vote for them. Can Good UX Be Too [...]