effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Interaction14: UX Awesomeness through the Introvert/Extrovert Spectrum

by Angela Craven
March 10, 2014

On February 6, I spoke at IxDA’s Interaction14, a conference dedicated to user experience and interaction design. The conference took place in Amsterdam and focused on the theme “Languages of Interaction Design.” Speakers were from all over and some came from fields outside of interaction design. The conference was fantastic and the environment inspiring! The sessions covered topics ranging from [...]

Introverted UX Designers, You Are Not Alone

by Angela Craven
October 15, 2013

In many design agencies, the nature of the work often caters to extroverted personalities. However, as introverted designers, SuAnne Hall and I suspected that a lot of people who excel at and are passionate about design – specifically UX design – are actually quiet and introverted. So, this past spring, we set out to discover just how many designers tend [...]

A Brief Introduction to the UX Process

by Ana Sofia Gonzalez
September 17, 2013

Editor’s Note: UX is fairly new in some parts of the world including many Latin American countries. The following blog was written to introduce the concept to people in those regions. The original Spanish version of the blog can be found here. Technology and customer service is every day becoming more essential for businesses. A customer will tend to choose [...]

Getting More Out of Your UX Team

by RJ Owen
August 28, 2013

Over the past few years, as user experience or customer experience have become commonly understood terms with agreed upon importance, we’ve noticed that many organizations have begun bringing UX practitioners in-house and building out fully fledged UX teams. The new team is hired, dropped in place, and set out with a mandate to improve the experience of the organization’s customers. [...]

Flat UI Design, the Michelangelo Way

by Noah Dempewolf
August 8, 2013

In my previous post, I examined the relationship between flat and rich user interface design using an historical lens. In this post, I’ll look at how centuries-old art techniques have influenced best practices in modern design trends. In particular, I’ll focus on how the subtractive method can help define best practices for implementing flat design in user interfaces. Finding its [...]

Inspiration for Building the Human Experience

by Keren Nimmo
July 2, 2013

How does one define the human experience? I started pondering this point as I was driving to the airport at five in the morning, down the long and lonely stretch of E470 in Colorado. The sun was about to crack over the horizon and the highway was lined with houses that looked like they were born to the same mother. [...]

Content Considerations for Mobile User Experiences

by SuAnne Hall
June 3, 2013

Whether it’s responsive design or stand-alone mobile web, companies are finally taking experiences on smaller screens seriously. By this point, we all know why it’s important to have mobile-friendly sites. Thanks to the incredible mobile Web and responsive design communities that have sprouted up in the past few years, we also know how to ensure the best implementation for any [...]

An Historical Perspective of Flat versus Rich Usability Design

by Noah Dempewolf
April 26, 2013

In my last post I wrote about the current debate between rich versus flat usability design. When examined within the wider context of design history, it can be seen that this debate is part of an ongoing and necessary cycle that encompasses not only UI, but architectural, graphic and industrial design. To illustrate, I’ll explore a few examples from early [...]

The Role of Apple’s Human Interface Guidelines When Building iPhone Apps

by Ryan Bell
April 23, 2013

If you have much exposure to the Apple ecosystem, you’ve probably heard of the HIG, or “Human Interface Guidelines.” This document outlines recommendations and standards for constructing apps that work according to “platform conventions” on either iOS or Mac OS X. As designers, developers, or business decision makers, it can sometimes be tempting to view the HIG as a set [...]

Flat versus Rich Usability Design

by Noah Dempewolf
March 29, 2013

For about a year now, debate has been raging in the design community regarding the virtues of a “flat” design aesthetic versus a “rich” design style that makes greater use of bevels, reflections, drop shadows, gradients, textures, etc. This second design style is often incorrectly equated with skeuomorphism and attributed to Apple, while “flat” design has been more recently popularized [...]