effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Outcomes of Discovery: What Clients Need To Know

by Ari Weissman
October 17, 2014

Discovery, the first stage of the UX design process, is the primary driver of a successful and efficient project. It builds a solid foundation grounded in a deep understanding of business, user and technology. Despite the fundamental importance, clearly explaining the meaning and value of insight discovery in the UX design process is a weakness in the UX field as [...]

Unbelievable Bus Shelter: Mixed Reality as a Tool to Market Soft Drinks

by Brian O'Keefe
October 16, 2014

In the spring of 2014, Pepsi launched a brilliant marketing and interaction design strategy to sell their fizzy drinks. Pepsi’s “Unbelievable Bus Shelter” is a great example of mixed reality in public spaces. With a stealthy placement of physical technologies, LCD displays, motion sensors, cameras and speakers at a bus shelter in London, Pepsi’s marketing, design and development teams were [...]

Events as Interfaces: The User Experience of a Physical Environment

by Jason Grant
October 13, 2014

A few short weeks ago, EffectiveUI threw a design community event in Denver to kick off “The Secret Order of Meaningful Impact,” our initiative to create a better community through design. Gracious attendees braved a freak slush storm (which was bookended by lovely 80 degree days) to participate in what can only be described as an epic cocktail party. Through [...]

Heuristic Evaluations (The UX Expert Review): What Clients Need to Know

by Ari Weissman
October 10, 2014

All UX agencies employ heuristic evaluations in their process and clients appreciate having a quick and cheap option to implement best practice in their projects. But heuristic evaluations, also known as UX expert reviews, are a contentious topic in the UX community. Though there is relative value for the low cost, most of the time the evaluations are structured such [...]

Accounting for Cross-Cultural Values in Design

by Ana Sofia Gonzalez
October 1, 2014

It is no secret that technology — and along with it, user experience — is expanding globally. As such, designers creating the interfaces for the technology we use every day should to be aware of cultural differences, not just with regard to the preferred mobile platform in a specific region, but also taking into account cultural characteristics, such as custom, [...]

Mixed Reality Mobile Research and Development at British HCI 2014

by Brian O'Keefe
September 22, 2014

On September 12, I was fortunate to have the opportunity to present my published research paper about the design, development and evaluation of a geo-triggering augmented reality mobile application at the 2014 British Human Computer Interaction (British HCI) conference. My co-author, Professor David Benyon from the Centre for Interaction Design at Edinburgh Napier University, presented with me. The conference fosters [...]

The Promise of the iPhone 6+

by Dan Saltzman
September 18, 2014

In response to my co-worker’s blog post last week, I have to say, “Seth, you’re a curmudgeon.” I had a completely different reaction to Apple’s announcement about the iPhone 6 and 6+. Well mostly different. I, too, am nonplussed by the iPhone 6. HOWEVER, I am REALLY SUPER EXCITED about the prospect of the iPhone 6+. So much so that [...]

Lessons from a Side Project: Digital is Easy

by EffectiveUI Team
September 17, 2014

Many creative people have discovered the benefits of having a side project. Focusing effort on something you are passionate about outside your normal job can help you improve core skills, develop new ones, attain better work/life balance, meet new people, even find a new career.  For Anthony Franco, co-founder and President of EffectiveUI, a foray into physical product development uncovered [...]

Kickoff Workshops: What Clients Need to Know

by Ari Weissman
September 12, 2014

Project kickoffs can often feel perfunctory. We’ve all been there – a bit of handshaking, a discussion of what’s not working, the pressing deadline for when this thing needs to be rebuilt. That’s obviously a bit glib, but I’m sure you’ve walked out of a kickoff with questions about what happens next and what should be expected from the project. [...]

Bigger Isn’t Better

by Seth Gerard
September 11, 2014

Call me a curmudgeon. It’s okay, I understand. As a designer I should naturally be geeking out over the latest and greatest iPhone tech from Apple. My mind should already buzzing with the possibilities of how I’ll take advantage of 72% more pixels, but I just can’t seem to get excited about the size of the iPhone 6 or, heaven [...]