effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Angular 2.0: A Reaction to the Reaction

by Josh Kramer
November 20, 2014

During ngeurope in late October, the AngularJS team presented the current state of Angular 2.0, the “Next Big Thing™” in the AngularJS world. Following this presentation was a deluge of outrage. Angular 2.0 is not going to simply consist of bugfixes and a few breaking changes – the entire framework is being rewritten from scratch to take advantage of new [...]

Why I Hated CSS Frameworks (and Why I Changed My Mind)

by Alexandra Atzl
November 14, 2014

As a user interface (UI) developer frequently tasked with bringing beautiful, custom designs to life with HTML, CSS and JavaScript, I eschewed CSS frameworks for the longest time. In particular, I held a grudge against Twitter Bootstrap. It was too heavy, too prescribed; it would produce a site that mimicked countless others, with all too similar styles for buttons, alerts, [...]

Promise.any() – A Missing Use Case

by Josh Kramer
November 11, 2014

My first exposure to promises in JavaScript was through the $q library in AngularJS 1.0. It is much more bare bones than modern promise implementations, but for me it was leaps and bounds better than the callback hell I’ve found myself stuck in. Since AngularJS 1.0, the promise specification has become more mature and native browser implementations have been popping [...]

The August Smart Lock: Why Didn’t I Think of That?!?

by Lindsey Jones
October 15, 2014

Move over Nest, there’s a new home automation toy in town. The August Smart Lock is an app-connected deadbolt add-on that promises to make hassling with house keys a thing of the past. August is accessed wirelessly via Bluetooth and an iOS app. Share a virtual key from your iPhone with family, friends, dog-walkers, repairmen, you name it. The August [...]

Interacting with Airplanes: How British Airways is Using Mixed Reality Advertising

by Brian O'Keefe
October 6, 2014

Ever look up in the sky and wonder… Where is that airplane going? Where did that airplane originate? Well, every so often we find beautiful and simple executions of public design. British Airways has found a way to marry three seemingly unrelated domain spaces –  children, interactivity and flight information – while marketing their brand and product. Perhaps in a [...]

Mixed Reality Mobile Research and Development at British HCI 2014

by Brian O'Keefe
September 22, 2014

On September 12, I was fortunate to have the opportunity to present my published research paper about the design, development and evaluation of a geo-triggering augmented reality mobile application at the 2014 British Human Computer Interaction (British HCI) conference. My co-author, Professor David Benyon from the Centre for Interaction Design at Edinburgh Napier University, presented with me. The conference fosters [...]

The Future of Collaboration and Ideation

by EffectiveUI Team
August 28, 2014

Voting for SXSW Interactive 2015 is still open and there is one final session we’d like to share with you. “Post(-it)card from the Future – The Next Evolution” is a panel proposed by EffectiveUI’s Director of User Experience, Dan Saltzman, Mersive CTO Christopher Jaynes, and EffectiveUI president Anthony Franco, wearing his other hat as founder of mc squares. This trio [...]

Why Didn’t I Think of That?!? (WDITOT)

by Lindsey Jones
August 12, 2014

Welcome to the first post in my new WDITOT – Internet slang for “Why Didn’t I Think Of That?!” – series. It’s a phrase I find myself uttering on a daily basis. Over time, I hope to pull together a robust accumulation of things I happen upon that make me want to kick myself because I didn’t come up with [...]

Help Us Build Amazing User Experiences

by Zach Hendershot
August 6, 2014

EffectiveUI is a different different breed of agency. We’re focused on the big picture strategy, and on what is going to help organizations solve real business problems through the lens of amazing user experiences. We’re not here to design and build products that don’t matter. We want to tackle the big, hairy, audacious problems affecting modern businesses. lf you want [...]

Upping the Ante in Technology Services as a Critical Part of UX

by Adam Thompson
July 24, 2014

Over the past several months, EffectiveUI has been focusing on expanding and strengthening our technology services offering with the addition of new leadership, team members and capabilities. In essence, we are doubling down on the belief that delivering effective product and project ROI requires the trifecta of strong technology leadership, UX/design leadership, and project/account leadership. In many organizations, disparate systems [...]