effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Does Agile Development Benefit End Users?

by Cynthia Delaria
May 21, 2013

For many years now, developers and software companies have pushed for the Agile mindset and methodology to build and deploy software. One of the shifts in thinking required by Agile is the concept of short bursts of feature development that lead to potentially shippable software. In most organizations I’ve worked with, this requirement has been interpreted as: “We should be [...]

Liferay’s Role in the Water For People Online Reporting Platform

by Steve Clement
April 17, 2013

EffectiveUI has recently completed development on the new Water For People Re-Imagine Reporting application. This online reporting platform offers a new way for philanthropic organizations to manage data and prove their efficacy to stakeholders. As the technical lead on this project, I’d like to share some of my experiences, in particular how the Liferay portal platform contributed to the project’s [...]

Mobile Development: Platform Options and Framework Choices

by Lucas Jordan
April 16, 2013

At one of our recent Making Mobile Meaningful events, I hosted a breakout session to help attendees understand the options for mobile development, and the pros and cons of each. When deciding how content will be delivered to your users on mobile devices, there are several development options to consider. Let’s start by taking a quick look at the platforms [...]

How Open Source Software and Collaboration Enhanced the Kaspersky Lab Mobile Website

by Guest Blogger, Brad Umbaugh
February 22, 2013

EffectiveUI had the distinct pleasure of working with Kaspersky Lab to design and develop a new version of their U.S. mobile website. We had a great time building the site, and we’re proud of the results for many reasons (check out the press release). Additionally, this mobile website project proved to be a wonderful example of innovation and teamwork thanks, [...]

How to Keep Your Developer Skills Sharp as a New Team Lead

by Greg Owen
December 20, 2012

The career path of a developer is a tricky one. On the one hand, you have pressure to advance into positions with more responsibility and authority. On the other hand, there is continuous pressure to maintain a technical edge. This can be a difficult road to navigate: many developers fear that a move into management will weaken their developer skills, [...]

Using Storytelling to Create Humanized Experiences

by Dan Saltzman
November 7, 2012

This is not a test. Turn off your iTunes for a second, think about the product you’re currently involved in building, and write down the first phrase that comes to mind based on the next sentence. Why does my product need to exist? Got something written down? Great! You have probably already successfully integrated experience storytelling into at least your [...]

Using PhoneGap Build Beta

by Shane Church
September 5, 2012

Recently I was asked to build a prototype for a sales proposal here at EffectiveUI to enable the client to see what the finished design would behave like on a real iPad. We had provided an initial demo to the client through FieldTest; however, they wanted to see examples of what the actual interactivity would look and feel like on [...]

Voting Begins for SXSW 2013 Panelists

by Marcy Dockery
August 13, 2012

EffectiveUI has 11 panelist submissions for the 2013 South by Southwest (SXSW) conference scheduled for March of next year. We need your help to get these amazing topics on the SXSW agenda by casting your vote today through August 31.

LeanUX is a Menu Item, Not the Whole Enchilada

by Dan Saltzman
August 6, 2012

What makes a great restaurant? A little something new each time you come in? Great service and a staff who knows you? Or maybe it’s quality, knowing that delicious cheeseburger is going to be there, time after time. So which is it? It is all of them. As someone who used to work in a professional kitchen, I can tell [...]

Evaluating Backbone Aura 0.8

by Shane Church
July 12, 2012

Over the past week or so, I have been evaluating the Backbone Aura framework on a request from an EffectiveUI client. Backbone Aura is a “decoupled, event-driven architecture on top of Backbone.js for developing widget-based applications,” according to the project site. Currently in developer preview at version 0.8, Backbone Aura’s goal is to give the developer control over the complete [...]