effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Why Didn’t I Think of That?!? (WDITOT)

by Lindsey Jones
August 12, 2014

Welcome to the first post in my new WDITOT – Internet slang for “Why Didn’t I Think Of That?!” – series. It’s a phrase I find myself uttering on a daily basis. Over time, I hope to pull together a robust accumulation of things I happen upon that make me want to kick myself because I didn’t come up with [...]

Help Us Build Amazing User Experiences

by Zach Hendershot
August 6, 2014

EffectiveUI is a different different breed of agency. We’re focused on the big picture strategy, and on what is going to help organizations solve real business problems through the lens of amazing user experiences. We’re not here to design and build products that don’t matter. We want to tackle the big, hairy, audacious problems affecting modern businesses. lf you want [...]

Upping the Ante in Technology Services as a Critical Part of UX

by Adam Thompson
July 24, 2014

Over the past several months, EffectiveUI has been focusing on expanding and strengthening our technology services offering with the addition of new leadership, team members and capabilities. In essence, we are doubling down on the belief that delivering effective product and project ROI requires the trifecta of strong technology leadership, UX/design leadership, and project/account leadership. In many organizations, disparate systems [...]

Apple’s Integrated Thinking

by EffectiveUI Team
June 30, 2014

During the WWDC keynote last month, Apple surprised nearly everyone by the conspicuous absence of hardware announcements. For a company that revolutionized personal computing, and brought us such innovations as the iPod, iPad and iPhone, it was somewhat disappointing — especially when many people hoped for an update on Apple TV or even the rumored iWatch. Yet, the announcements they [...]

Tips for Responsive Website Development

by Tony Walt
June 16, 2014

When developing a site that will display on numerous devices, it is imperative to know what features will work on each of the browsers. CanIUse.com is an excellent resource for determining if a feature has enough browser support to be included. It’s generally not a good idea to try to support all browsers, so draw the line at a logical [...]

Are You Hiding Behind the Capital ‘A’?

by Dan Saltzman
June 10, 2014

OK, hopefully it was the title of this post that got you to click through today. Let’s be honest, if you knew this was going to be another post about integrating design into Agile practices, you’d probably have moved on. So now that you’re here, a question: is Agile development making you and your team (if you have one) more [...]

6 Native Mobile Tricks for HTML Apps

by Ryan Bell
June 4, 2014

Once upon a time, needing to access device hardware in your mobile app meant you had to use native code. On the other hand, HTML has traditionally been the easiest way to make an app that works across multiple mobile platforms. Hybrid solutions like PhoneGap, where an app is part-native and part-HTML, have attempted to offer the best of both [...]

Foundation Reading and References for HTML Developers

by Ryan Bell
May 27, 2014

If you already have a background as a software developer, and find yourself needing to become more proficient in HTML, JavaScript and CSS for the purpose of working on highly interactive Web applications, it can be challenging to find good educational resources. Often, it can feel like 9 out of 10 (if not more) of the books and articles that [...]

Website Content for Any Context

by Tony Walt
May 14, 2014

The web is littered with articles attempting to define responsive web design (RWD), adaptive web design (AWD) and mobile-first design (MFD). Many of them are solely focused on how a visual design reflows with display size. Yet, when it comes to creating good sites that deliver a quality and consistent brand experience across a broad spectrum of platforms, there is [...]

7 Rules for Successful UX Project Scoping and Estimating

by Ryan Bell
January 27, 2014

Being in a role where “the rubber meets the road,” software developers must turn plans, designs, and visions into a functioning product. This means most of us have a keen interest in making sure we understand what’s involved with a project and are able to get to completion on time and on budget. Meeting this goal requires successful project scoping [...]