effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

The August Smart Lock: Why Didn’t I Think of That?!?

by Lindsey Jones
October 15, 2014

Move over Nest, there’s a new home automation toy in town. The August Smart Lock is an app-connected deadbolt add-on that promises to make hassling with house keys a thing of the past. August is accessed wirelessly via Bluetooth and an iOS app. Share a virtual key from your iPhone with family, friends, dog-walkers, repairmen, you name it. The August [...]

Mixed Reality Mobile Research and Development at British HCI 2014

by Brian O'Keefe
September 22, 2014

On September 12, I was fortunate to have the opportunity to present my published research paper about the design, development and evaluation of a geo-triggering augmented reality mobile application at the 2014 British Human Computer Interaction (British HCI) conference. My co-author, Professor David Benyon from the Centre for Interaction Design at Edinburgh Napier University, presented with me. The conference fosters [...]

The Future of Collaboration and Ideation

by EffectiveUI Team
August 28, 2014

Voting for SXSW Interactive 2015 is still open and there is one final session we’d like to share with you. “Post(-it)card from the Future – The Next Evolution” is a panel proposed by EffectiveUI’s Director of User Experience, Dan Saltzman, Mersive CTO Christopher Jaynes, and EffectiveUI president Anthony Franco, wearing his other hat as founder of mc squares. This trio [...]

Why Didn’t I Think of That?!? (WDITOT)

by Lindsey Jones
August 12, 2014

Welcome to the first post in my new WDITOT – Internet slang for “Why Didn’t I Think Of That?!” – series. It’s a phrase I find myself uttering on a daily basis. Over time, I hope to pull together a robust accumulation of things I happen upon that make me want to kick myself because I didn’t come up with [...]

Help Us Build Amazing User Experiences

by Zach Hendershot
August 6, 2014

EffectiveUI is a different different breed of agency. We’re focused on the big picture strategy, and on what is going to help organizations solve real business problems through the lens of amazing user experiences. We’re not here to design and build products that don’t matter. We want to tackle the big, hairy, audacious problems affecting modern businesses. lf you want [...]

Upping the Ante in Technology Services as a Critical Part of UX

by Adam Thompson
July 24, 2014

Over the past several months, EffectiveUI has been focusing on expanding and strengthening our technology services offering with the addition of new leadership, team members and capabilities. In essence, we are doubling down on the belief that delivering effective product and project ROI requires the trifecta of strong technology leadership, UX/design leadership, and project/account leadership. In many organizations, disparate systems [...]

Apple’s Integrated Thinking

by EffectiveUI Team
June 30, 2014

During the WWDC keynote last month, Apple surprised nearly everyone by the conspicuous absence of hardware announcements. For a company that revolutionized personal computing, and brought us such innovations as the iPod, iPad and iPhone, it was somewhat disappointing — especially when many people hoped for an update on Apple TV or even the rumored iWatch. Yet, the announcements they [...]

Tips for Responsive Website Development

by Tony Walt
June 16, 2014

When developing a site that will display on numerous devices, it is imperative to know what features will work on each of the browsers. CanIUse.com is an excellent resource for determining if a feature has enough browser support to be included. It’s generally not a good idea to try to support all browsers, so draw the line at a logical [...]

Are You Hiding Behind the Capital ‘A’?

by Dan Saltzman
June 10, 2014

OK, hopefully it was the title of this post that got you to click through today. Let’s be honest, if you knew this was going to be another post about integrating design into Agile practices, you’d probably have moved on. So now that you’re here, a question: is Agile development making you and your team (if you have one) more [...]

6 Native Mobile Tricks for HTML Apps

by Ryan Bell
June 4, 2014

Once upon a time, needing to access device hardware in your mobile app meant you had to use native code. On the other hand, HTML has traditionally been the easiest way to make an app that works across multiple mobile platforms. Hybrid solutions like PhoneGap, where an app is part-native and part-HTML, have attempted to offer the best of both [...]