effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Upping the Ante in Technology Services as a Critical Part of UX

by Adam Thompson
July 24, 2014

Over the past several months, EffectiveUI has been focusing on expanding and strengthening our technology services offering with the addition of new leadership, team members and capabilities. In essence, we are doubling down on the belief that delivering effective product and project ROI requires the trifecta of strong technology leadership, UX/design leadership, and project/account leadership. In many organizations, disparate systems [...]

Narrowing the Gap between Intended and Realized UX Strategy

by Ken Ligrani
March 26, 2014

When HealthCare.gov, the federal health care exchange website, was released last October, the website incurred a variety of technical challenges, dubbing it a failure in the view of many both in and outside of the user experience industry. Since then, the site has undergone a number of updates designed to fix not only technical glitches, but also improve the user [...]

June Events for Customer Experience Advocates and Technologists

by EffectiveUI Team
May 30, 2013

Join EffectiveUI at two upcoming events to explore how user-centered design and innovative technology strategies can revolutionize the way you interact with your customers online. The CITE (Consumerization of IT in the Enterprise) Conference & Expo is June 2-4 in San Francisco. This event is focused on the emerging issues, demands and opportunities surrounding the infusion of consumer technologies into [...]

The Rise of the Experience Economy at SXSWi

by Dan Saltzman
March 21, 2013

By now, South by Southwest Interactive (SXSWi) is a distant memory – a week is forever on the internets. All of us tech entreprenerds are safely back in our warehouse offices drinking our favorite single origin coffees. And for those of you who didn’t make it this year, it seems that the general consensus is that South By is so [...]

2012 Events: Rounding Out the Year

by Teresa Kloser
October 12, 2012

2012 has been a great year for industry events, from past favorites like SXSW to new happenings such as the Cloud Computing Expo and our own “Getting Unstuck” innovation in the enterprise event. Rounding out the year, we are looking forward to several upcoming events including Forrester’s Developing Digital Disruption and Customer Experience Forum West, as well as the Future [...]

Is Android’s Open Platform a Bad Business Model?

by RJ Owen
October 1, 2012

In a recent post on his blog, veteran software developer Matt Gemmell takes a deep look into the differences between iOS and Android, and illustrates why the open nature of Android makes it ripe for piracy and bad for developers, businesses and consumers.

Helping Companies Improve Digital Experiences

by Teresa Kloser
September 26, 2012

Most organizations know that digital customer experience is a crucial factor to get right in today’s ever-connected world. Yet, many are still trying to understand the digital landscape and how customers can best be served using new tools and processes. If this sounds familiar, a recent report from Forrester Research analyst Kerry Bodine, Top 10 Ways to Improve Digital Experiences, [...]

Event Recap: Getting Unstuck — Innovating in an Enterprise Environment

by Dave Maren
September 20, 2012

Thanks to all who took part in last week’s Getting Unstuck event. It surpassed expectations and we were excited by the high level of engagement in the topic. The big problem with creating an event focused on innovation is the notion that the event itself should be innovative. But innovation isn’t just about original thinking. Every company is full of [...]

Getting Unstuck: Innovating in an Enterprise Environment

by Teresa Kloser
September 12, 2012

Innovation can be a challenge for any organization, but especially one where established product lines and cultural norms create an inertia that slows down change. In such an environment, there may be no shortage of innovative ideas. Yet, champions of these ideas are often forced to “duke it out” against supporters of the status quo and run a gantlet of [...]

Water for People Re-imagines Nonprofit Reporting

by Michael McFadden
August 27, 2012

Have you ever donated to a charitable cause and wondered where exactly did your money go? Was it put to use for people in need, or was it spent on organizational overhead? For most nonprofits, the level of transparency around funding amounts to some sort of “x out of every dollar goes to people in need” formula.