effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Where are All the Good Mobile Web Experiences?

by SuAnne Hall
September 21, 2011

In 2009, half a billion people accessed information via the mobile web. In 2010, the numbers almost tripled. It’s expected that in less than five years, mobile web browsing will surpass the personal computer for the most popular way to browse the web. The dramatic increase in mobile internet usage isn’t terribly surprising, but what is surprising is that there’s [...]

You’re No Steve Jobs

by Anthony Franco
September 16, 2011

Most of us can’t compare to Steve Jobs. Or even Mark Zuckerberg. These guys—when it comes to envisioning products that break new ground and yet have enormous appeal to millions of people—are tapped into the human subconscious, able to extract and meet unspoken needs most of us didn’t even know we had.  Or so it seems…. But what if the [...]

Voting Begins for SXSW 2012 Panelists

by Jill Petersen
August 15, 2011

SXSW 2012 isn’t until next March, but voting for panelists opened today. The SXSW Panel Picker features a list of proposals from hopeful presenters (including the six EffectiveUI speakers below). Community votes will count for 30 percent of each person’s tally, so if you see something below you like, please take a moment to vote! Anthony Franco, EffectiveUI Co-Founder and [...]

Adobe Edge Pre-Release: A Good Start

by RJ Owen
August 12, 2011

I recently spent some time playing with Adobe Edge, Adobe’s new HTML5 / CSS3 animation tool. I’m going to give you a quick run-down of how the tool works and what you can do with it before discussing why I think this tool is bad for HTML and the notion of web standards. As far as animation tools go, the [...]

Why IT Should Value / Use Prototyping

by RJ Owen
August 5, 2011

  IT departments are often built out of people who loved to tinker and play with code in college, so it’s surprising how many of them don’t apply these techniques to their day jobs. Prototyping is effectively the process of taking any larger application or interface and breaking it down into individual parts that can be built and tested in [...]

Customer Insight and Agile Love

by Julia Barrett
July 11, 2011

Co-authored by Tracy Zarzan At the outset, Agile and customer insight seem to have conflicting agendas. Very simply, Agile’s major goal is to create working software quickly. After all, a working product is what our clients and their businesses need. On the other hand, the purpose of customer insight is to take some time and a broader lens to understand [...]

http://www.austinbrownssfirst.euiblogentry (or Welcome to TLD Hell)

by Austin Brown
July 5, 2011

.com, .org, and .net. It used to be pretty simple for folks to find something online.  Each Top Level Domain (TLD) was reserved for different social sectors and had different rules governing its use. Recently we’ve added .ly, .cs, .tv, .fm … the list goes on, and now it will become infinitely longer with ICANN’s recent decision to allow TLDs [...]

Five Years at EffectiveUI

by RJ Owen
June 30, 2011

Five years ago today I was hired on to a small team of 12 or so developers called EffectiveUI. To get the job I had to learn Flex in a week and pass an interview with a client. I carried the Flex 1.5 book by Adobe around every minute of the day for those two weeks, including taking it on [...]

Know Your Customers – Forrester’s Customer Experience Forum 2011

by Jill Petersen
June 29, 2011

Last week, an army of people from EffectiveUI were in New York for the 2011 Forrester Customer Experience Forum (#cxp11). This is a great conference for us – we have the opportunity to talk to hundreds of people from some of today’s largest brands about why a focus on the customer is one of the most critical strategies a company [...]

Flash and the City Day 2 Recap

by Leonard Souza
June 17, 2011

It was a great second day at Flash and the City with so many awesome sessions to chose from. First up was Michael Labriola, who never disappoints, especially when he gets into the underpinnings of the Flash VM. His talk “Player Garbage Collection” was one not to be missed, since garbage collection in Flash is as tenacious as it is. [...]