effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Why IT Should Value / Use Prototyping

by RJ Owen
August 5, 2011

  IT departments are often built out of people who loved to tinker and play with code in college, so it’s surprising how many of them don’t apply these techniques to their day jobs. Prototyping is effectively the process of taking any larger application or interface and breaking it down into individual parts that can be built and tested in [...]

Customer Insight and Agile Love

by Julia Barrett
July 11, 2011

Co-authored by Tracy Zarzan At the outset, Agile and customer insight seem to have conflicting agendas. Very simply, Agile’s major goal is to create working software quickly. After all, a working product is what our clients and their businesses need. On the other hand, the purpose of customer insight is to take some time and a broader lens to understand [...]

http://www.austinbrownssfirst.euiblogentry (or Welcome to TLD Hell)

by Austin Brown
July 5, 2011

.com, .org, and .net. It used to be pretty simple for folks to find something online.  Each Top Level Domain (TLD) was reserved for different social sectors and had different rules governing its use. Recently we’ve added .ly, .cs, .tv, .fm … the list goes on, and now it will become infinitely longer with ICANN’s recent decision to allow TLDs [...]

Five Years at EffectiveUI

by RJ Owen
June 30, 2011

Five years ago today I was hired on to a small team of 12 or so developers called EffectiveUI. To get the job I had to learn Flex in a week and pass an interview with a client. I carried the Flex 1.5 book by Adobe around every minute of the day for those two weeks, including taking it on [...]

Know Your Customers – Forrester’s Customer Experience Forum 2011

by Jill Petersen
June 29, 2011

Last week, an army of people from EffectiveUI were in New York for the 2011 Forrester Customer Experience Forum (#cxp11). This is a great conference for us – we have the opportunity to talk to hundreds of people from some of today’s largest brands about why a focus on the customer is one of the most critical strategies a company [...]

Flash and the City Day 2 Recap

by Leonard Souza
June 17, 2011

It was a great second day at Flash and the City with so many awesome sessions to chose from. First up was Michael Labriola, who never disappoints, especially when he gets into the underpinnings of the Flash VM. His talk “Player Garbage Collection” was one not to be missed, since garbage collection in Flash is as tenacious as it is. [...]

Lessons from Flash and the City

by RJ Owen
June 16, 2011

The Flash and the City conference in New York last weekend was an event to remember. Day 1 went by quickly, but here’s a re-cap of the highlights. In the morning, host Elad Elrom got things started by talking about the conference history, and how it had always aspired to be more than just a little Flash event.  This year’s [...]

Are You Designing the Next Power Glove?

by RJ Owen
June 10, 2011

“Throw away your joysticks, kids. Punching…has evolved from two-dimensional wrist-wringing to 3-D arm-swinging.” Thus began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At that time it seemed as if the new age of direct manipulation was upon us, and that video game controllers would soon be an artifact of the past. The [...]

Next Up: Three June Events in New York

by Jill Petersen
June 3, 2011

Someone must have thought June was a great time for techies to converge on New York City. We’ll be at three events this month in the Big Apple! First up is the eagerly anticipated Flash and the City (#FATC) conference June 9-12. This four-day event kicks off with a day of workshops, then segues into three days of discussions on [...]

Are Task Flows Dead?

by SuAnne Hall
June 1, 2011

I was recently recommended the article Are your users S.T.U.P.I.D.? from Boxes and Arrows, in which S.T.U.P.I.D. stands for stressed, tired, untrained, passive, independent, and distracted.  The article presents an interesting message in which the age-old question of whether or not particular users are intelligent is irrelevant – if you are not supporting the context of an environment full of [...]