effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Then I Saw This Map, Now I’m a Believer

by Joel Flom
November 18, 2011

Customer journey maps help UX professionals and the clients they serve better understand a particular customer’s needs throughout a series of interactions. Like personas and scenarios, customer journey maps contribute to better user experiences by putting the client in the shoes of the users. You would think that as a Lead Experience Architect, I’d champion these tools, and I do [...]

Flash Forward?

by Ryan Bell
November 15, 2011

Following Adobe’s announcement that they are ending development of the Flash Player plugin for mobile browsers and shifting their focus, the natural question for developers and businesses with investments in Flash technology is, “What does this mean for us?” I’m not a business analyst, but here are some of my thoughts as a developer. Adobe’s new strategy, as laid out [...]

AnDevCon II Tops for Technical Content

by Tony Hillerson
November 10, 2011

Earlier this week I had the opportunity to speak about the benefits of Git for Android developers at AnDevCon II. My session went well, and hopefully some people have more of an understanding of Git and how it can help them as developers. Git For The Android Developer View more presentations from EffectiveUI As for the event itself, AnDevCon is [...]

The End of Flash in the Browser?

by Ryan Bell
November 9, 2011

As you may have seen by now, Adobe has announced that they are ceasing future development of their Flash Player plug-in for mobile web browsers, endorsing “HTML5 [as] the best solution for creating and deploying content in the browser across mobile platforms.” Snickering from the anti-Flash crowd aside, this seems to me like a no-brainer decision, and a minimal loss [...]

What UX Professionals Really Do

by Dan Saltzman
October 28, 2011

As a UX professional, it’s easy to forget what our job is. Or rather, it’s easy to get stuck thinking it’s something less than what it is — something tactical and prescriptive. Some days our job is whiteboarding and wireframing, on others it’s talking to a handful of users, and sometimes it’s doing all of the little things that make [...]

We’ve Got Travelin’ Shoes: Events Recap and Upcoming Shows

by Jill Petersen
October 21, 2011

It’s been a busy autumn for our team as we’ve joined events from one coast to the other. Our first stop was Adobe MAX in Los Angeles, where we learned good things about the Adobe MAX community, and tried to determine where Flash fits in an HTML5 and native app world. We even shared some experiences in a podcast for [...]

Android Open 2011 Event Wrapup

by Juan Sanchez
October 18, 2011

The first Android Open conference took place October 9-11 in San Francisco. Before arriving, I looked over the list of sessions and was pleasantly surprised to see such a wide array of topics. After my co-worker Tony Hillerson and I presented our workshop on Sunday (“Designing an App from Idea to Market“), we were free to dive into a variety [...]

Android: More Than a Consumer Device

by Tony Hillerson
October 14, 2011

This week my co-worker Juan Sanchez and I were privileged to give a workshop at the first O’Reilly Android conference: Android Open. I like any O’Reilly conference, and especially any O’Reilly conference where I get to hear Tim O’Reilly speak. He does a great job of pulling the discussion up to a higher level. Tim’s keynote covered his thoughts on [...]

Windows 8 and the Metro UI – Microsoft’s Great Experiment

by Chad Bakeman
October 10, 2011

Last month at the BUILD conference in Anaheim, California, Microsoft announced the most radical change to how users will interact with their PCs since the introduction of the Windows graphical user interface. I admire Microsoft for its gutsy (albeit belated) re-imagining of the Windows interface, particularly when it comes to tablets. (It’s not like the company has much of a [...]

MAX 2011: Figuring Out Where Flash Fits

by RJ Owen
October 7, 2011

Adobe MAX 2011 is over. Looking back at Adobe’s announcements regarding HTML5 and the dearth of new tools being developed, one question is consistently being raised: where does Flash fit in all of this? As my colleague Ryan noted earlier this week, the Flash community in general feels a little burned and confused by MAX. The message was that once [...]