effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

The Laws of UX, Part Two

by Aaron Wessels
December 14, 2010

Our second post in the three-part series will focus on why design is such an important piece of the overall user experience practice. There are many facets to a great user experience, but design is one of the most visible, and most critical. EffectiveUI President Anthony Franco discusses what “good design” really means, and why it’s so important to know exactly who you’re designing for.

The Laws of UX, Part One

by Aaron Wessels
December 9, 2010

We’d like to help you get started by sharing “The Laws of UX,” a three-part series that explores the rules to follow when creating digital experiences. Here, in Part One, EffectiveUI President Anthony Franco helps you examine who your users are.

New Harris Interactive Study Finds Nearly 40% of Users Unhappy with Mobile Apps

by Rebecca Flavin
November 10, 2010

We’ve witnessed for quite awhile now that as companies rush their mobile strategies, they are actually hurting and not helping their brand. The good news is it can be avoided. In the last year we’ve received a significant increase in requests for mobile apps, and almost 50 percent of our clients, including Fortune 500 companies, are looking for help with [...]

Mobile Strategy Best Practices

by Anthony Franco
November 8, 2010

Recently I had the opportunity to discuss mobile strategies with Vidya Drego of Forrester Research. We chatted about how businesses are looking at the emerging mobile market and how they are approaching application development. We quickly got to the subject of mobile app development best practices. Our conversation motivated me to look at what we are hearing from our clients and [...]

Designing the MAX Volume Desktop and Mobile Apps: Part 3 of 4

by RJ Owen
November 4, 2010

The importance of multiscreen experiences continues to grow as people begin to own more devices and the expectation of shared content optimized both for screen size and context becomes greater. This is the third of a four part blog series, so stay tuned.