effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

The Importance of Being Earnest

by RJ Owen
September 21, 2010

In the race to get things done faster and cheaper, it pays to understand the ramifications of my actions. It’s irresponsible of me to allow external pressure of any kind to force me into creating a code base I can’t deliver with absolute confidence when working on a long-life project for a client. While I may be long gone and working on something else, other engineers are going to have to live with that code base and will suffer the consequences of whatever technical debt I incur, and my reputation will go with them. It’s my responsibility as a software engineer and a creative consultant to leave them in the best possible place, even if that means missing a deadline. A stitch in time saves nine; it’s sometimes better to miss a deadline now than rush it and leave my client with a codebase doomed to fall apart several iterations from now.

360|Flex 2010 Keynote: Outlets to Outliers

by Leonard Souza
September 21, 2010

It’s been a great first day for 360Flex (running through Wednesday in Washington, D.C.)! One of the major highlights was Doug McCune’s talk on keeping sane by allowing yourself time for creativity. Through his work with Spatial Key, Doug has been exploring quite a few sides to data visualization. You see, he loves the idea of visual metaphor and generating worlds from information sets where no previous world existed. This re-purposing of data creates new relationships between ideas that may not have been evident prior.

Digital Professionals Must Master a Broad Range of Skills

by Peyton Lindley
September 13, 2010

Quantifying attributes to describe those successful in the digital space is difficult at best. For those who are successful in today’s digital arena, what comes to mind is the term polymath: a person whose expertise spans a significant number of subject areas.

Testing iPhone and iPad PNG Compression

by Sean Christmann
September 1, 2010

My co-worker and I recently debated PNG compression for the iPhone: Should you bundle Fireworks source assets in xcode for quick editing and recompiling, or should you export compressed versions to use for the bundling phase?

Fuzz Alert Pro iPhone App Notifies Drivers of Speed Traps

by John Blanco
August 30, 2010

My co-worker and friend Patrick Hansen and I spent two months working together to design, implement, test and ultimately release the app, Fuzz Alert Pro, which made it onto the App Store just a few days ago. As a closeted UX designer-wannabe (all right, I’m out of the closet now, aren’t I?), I found this app fascinating in its challenge. We wanted to make an app with an interface perfect for driving. There’s a handful of other apps out there that do something similar, but it was clear that none of them had its UI right. In this industry, how your app speaks with the users is as much a part of its success as its technical achievements.

FITC Hosts Imaginative and Immersive Interactive Installations

by RJ Owen
August 20, 2010

Emily Gobeille and Theo Watson were unique from the other FITC San Francisco participants in two ways. First, rather than traditional computer art or design, Emily and Theo specialize in what they call “Interactive Installations.” Second, unlike many of the other participants, Emily and Theo represent one of the best partnerships between a creative designer and developer that I’ve ever witnessed.

Vote for EffectiveUI Speakers at SXSW Interactive 2011

by EffectiveUI Team
August 13, 2010

EffectiveUI has three speaking topics in the running for SXSW Interactive 2011, and you can help ensure we’re heard by voting foreach through Panel Picker SXSW 2011. Your votes, in conjunction with an advisory panel review, will determine whom among the hundreds of entrants will speak at this exciting, multi-media event. Simply click the links below to go to the Panel Picker site and vote.

Do You Really Need an App for That?

by Lance Christmann
August 6, 2010

The success of the iPad and iPhone has spurred a mobile app frenzy. Everyone wants to get in on the action before they even consider if it’s something their customers need or want.

The reality is more consumers are using mobile versions of websites than they are applications.

According to a comScore report released June 2: “Although application access is clearly on the rise… content consumption via browser continues to be the most popular method for Americans to access mobile media.”

360|Flex Previews EffectiveUI Lead Experience Architect’s Flex Talk

by Leonard Souza
August 6, 2010

360Flex hosted an open forum via an Adobe Connect session and was kind enough to invite me to talk about my Visual Effects presentation, which I will be giving at 1:30 p.m. Tuesday, September 21 at the 360|Flex conference in Washington D.C. It was a great opportunity to speak with talented Flex developers, some of whom were industry leaders. It kicked [...]

FITC San Francisco: I’ll be There; Will You?

by RJ Owen
July 30, 2010

I’ll be attending Flash in the Can San Francisco, Aug. 17 – 19. Started in 2002, FITC is a great opportunity to explore general Web design, mobile design and development, application technology and much more. This will be my first time attending the show, and from all the buzz I’m seeing on Twitter and the Internet in general, it’s going to be great.

You can register here for the conference. And if you do show up, come track me down.