effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Google I/O – Day 2

by Tony Hillerson
May 12, 2011

On day two, the keynote was all about the Web. It’s been a while since Google announced ChromeOS, an operating system based on Google’s web browser. Today at Google I/O, we saw more of Google’s strategy for ChromeOS with the announcement of commercial Chromebooks from Acer and Samsung in June. But perhaps the most interesting announcement by SVP Vic Gundotra [...]

The Future of the Paywall

by Seth Gerard
May 9, 2011

User Experience designer Seth Gerard recommends an article regarding the customer’s experience with the digital content paywall.

GEL 2011 Conference Recap

by Peyton Lindley
May 5, 2011

Last week, I had the opportunity to attend a refreshingly unique conference, GEL 2011 in New York. The brainchild of Mark Hurst, GEL (Good Experience Live) is a wonderful break from conventional conference modalities.

Microsoft Kinect and Molehill

by Leonard Souza
April 29, 2011

Leonard Souza gives an inside look on the process behind his recent 360 Flex presentation: “Microsoft Kinect and Molehill.”

Next Up: Microsoft MIX and 360|Flex

by Jill Petersen
April 8, 2011

The team here is busy getting ready for yet another busy week of speaking engagements and conferences. Microsoft MIX kicks off on in Las Vegas on Monday, April 11 with boot camp sessions, including one on “Design, Content, Code: Start-to-finish” – presented by our own Anthony Franco, Cindy Vanover, Roman Blagovirnyy, Chad Bakeman and Tony Walt. They’re presenting a behind-the-scenes session [...]

The Future of QR Codes

by SuAnne Hall
April 6, 2011

EffectiveUI Visual Designer SuAnne Hall offers insight on the (unrealized) potential of QR codes to deliver great user experiences.