effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Personas and Segments Sitting in a Tree

by Julia Barrett
October 8, 2014

Market research-generated audience segmentation uncovers peoples’ perceptions. It captures likes and dislikes and informs advertising, what people will buy, and pricing. Segmentation is often crafted through quantitative research, like surveys. Design research and, more specifically, personas provide insight into what user groups do – their behaviors, goals, needs and motivations so that products and services can be designed to meet [...]

Time Will Change You – Even in UX

by Dan Saltzman
October 7, 2014

It’s funny how time changes things, isn’t it? My guess is that most of you have lived enough life to see this firsthand – that the convictions of yesterday can be softened and shaped by the circumstances of today. There’s no doubt that new information and data give us the ability to reevaluate our place in the world, if we [...]

Interacting with Airplanes: How British Airways is Using Mixed Reality Advertising

by Brian O'Keefe
October 6, 2014

Ever look up in the sky and wonder… Where is that airplane going? Where did that airplane originate? Well, every so often we find beautiful and simple executions of public design. British Airways has found a way to marry three seemingly unrelated domain spaces –  children, interactivity and flight information – while marketing their brand and product. Perhaps in a [...]

UX Personas: What Clients Need to Know

by Ari Weissman
October 3, 2014

Every design project struggles with defining the users. What do they want and what do they need to be successful? These questions can lead to spirited team discussions with each team member having a different answer. Additionally, everyone sitting in the meeting room with you is likely an expert user with established usage patterns and shortcuts, and they will struggle [...]

Accounting for Cross-Cultural Values in Design

by Ana Sofia Gonzalez
October 1, 2014

It is no secret that technology — and along with it, user experience — is expanding globally. As such, designers creating the interfaces for the technology we use every day should to be aware of cultural differences, not just with regard to the preferred mobile platform in a specific region, but also taking into account cultural characteristics, such as custom, [...]

10 Reasons to Learn More about User Research

by Beth Koloski
September 30, 2014

Whether you are already incorporating user research into your design and development process or you’re totally new to it, you can learn a lot from experts who have been there, done that. EffectiveUI’s customer insight team has wrangled research insights for some major brands, including EA, Wells Fargo, Martha Stewart and Scottrade, to name a few. And this fall, we’re [...]

Cyber-Seniors: Why Didn’t I Think of That?!?

by Lindsey Jones
September 23, 2014

Only so often does something come along that makes you do one of these … Something that’s as equally heart-warming as it is hilarious. And darn you, Macaulee and Kascha Cassaday for coming up with it before I did! It’s with great pleasure that I introduce you to the Cyber-Seniors movement — a campaign aimed at connecting generations by engaging [...]

Mixed Reality Mobile Research and Development at British HCI 2014

by Brian O'Keefe
September 22, 2014

On September 12, I was fortunate to have the opportunity to present my published research paper about the design, development and evaluation of a geo-triggering augmented reality mobile application at the 2014 British Human Computer Interaction (British HCI) conference. My co-author, Professor David Benyon from the Centre for Interaction Design at Edinburgh Napier University, presented with me. The conference fosters [...]

The Promise of the iPhone 6+

by Dan Saltzman
September 18, 2014

In response to my co-worker’s blog post last week, I have to say, “Seth, you’re a curmudgeon.” I had a completely different reaction to Apple’s announcement about the iPhone 6 and 6+. Well mostly different. I, too, am nonplussed by the iPhone 6. HOWEVER, I am REALLY SUPER EXCITED about the prospect of the iPhone 6+. So much so that [...]

Lessons from a Side Project: Digital is Easy

by EffectiveUI Team
September 17, 2014

Many creative people have discovered the benefits of having a side project. Focusing effort on something you are passionate about outside your normal job can help you improve core skills, develop new ones, attain better work/life balance, meet new people, even find a new career.  For Anthony Franco, co-founder and President of EffectiveUI, a foray into physical product development uncovered [...]