effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

6 Ways to Improve Your Digital Product in an Agile Process

by Tara Litchfield
August 13, 2014

While working on an Agile team, I have seen patterns of process-related problems that affect delivering the best user experience (UX). The following are my observations with advice on how to improve the design process. 1. Don’t delay the best user experience It may sound obvious, but this problem is commonplace in the Agile process. The designer researches everything before [...]

Why Didn’t I Think of That?!? (WDITOT)

by Lindsey Jones
August 12, 2014

Welcome to the first post in my new WDITOT – Internet slang for “Why Didn’t I Think Of That?!” – series. It’s a phrase I find myself uttering on a daily basis. Over time, I hope to pull together a robust accumulation of things I happen upon that make me want to kick myself because I didn’t come up with [...]

They Needed a Faster Horse … and a Lot More

by Julia Barrett
August 11, 2014

In the product design community it’s often said that “Apple doesn’t do any user research.” And Henry Ford is often (mis)quoted as saying, “If I asked people what they wanted, they would have said they wanted a faster horse.” Both of these points are generally cited when someone is arguing that a team should skip customer research because, after all, [...]

Project Managers, Don’t Sell Yourselves Short

by EffectiveUI Team
August 7, 2014

Project managers are often seen as notetakers, naysayers and time tracking tyrants. Is it a bum rap, or are there behaviors that PMs display that may be contributing to this view? It’s the latter if you ask Keren Nimmo, Vice President of Client Engagement at EffectiveUI. As someone who has often worked with and supervised PMs, Keren has an insider’s [...]

Help Us Build Amazing User Experiences

by Zach Hendershot
August 6, 2014

EffectiveUI is a different different breed of agency. We’re focused on the big picture strategy, and on what is going to help organizations solve real business problems through the lens of amazing user experiences. We’re not here to design and build products that don’t matter. We want to tackle the big, hairy, audacious problems affecting modern businesses. lf you want [...]

The Secret Weapon at the Center of UX Projects

by Dan Saltzman
August 5, 2014

Designers, you have a secret weapon. It’s hidden in plain sight and it will make your work better and smarter than it was before. It’s always there for you, and it has answers. This “it” is your project manager, engagement manager, project coordinator, delivery manager – whatever they’re called in your neck of the woods. These teammates have a point [...]

The Downfall of the Static Comp in Interaction Design

by Ryan Casey
August 4, 2014

In the past, interaction design solutions were designed like a custom-tailored suit. Everything fit, dimensions were exact and the intended use was narrow, even singular. Designing a website to fit a 1024-pixel screen was commonplace. Pixel-perfect meant just that; the final product was a pixel-perfect build of the designed, architected solution. Documents such as the visual comp and wireframes were [...]

What I’ve Learned from Leading Design Thinking Class

by Beth Koloski
August 1, 2014

I’ve had a chance recently to lead Design Thinking classes, in various formats, all over the country. In addition to this being the most fun I’ve had in a while, I’ve learned a ton. We can and should be prototyping a lot faster. At EffectiveUI we prototype all the time. I’m often amazed by how quickly the talented folks around [...]

There Be Dragons: Improving Digital Product Development in Enterprise Organizations

by Jason Grant
July 31, 2014

As enterprise-level organizations have waded into the digital product waters, it has become evident that the traditional approach to product development is woefully inadequate for ensuring delivery of effective digital products. Instituting change within these large corporations is very much like steering a tanker at sea, and the dragons in the water are the entrenched ways of thinking (intolerance for [...]

Should We Organize Apps by Color?

by Dustin Chambers
July 29, 2014

The iPhone is a great piece of kit, no doubt about it. Apple’s latest operating system, iOS 7, is the gold standard for interaction design and its app market is the envy of every product company on the planet. It is therefore quite bewildering that the company has not been able to provide an adequate system for categorizing and finding [...]