effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Life and Work – in Balance

by Dan Saltzman
July 9, 2014

“How was your vacation?” “Are you swamped?” “I bet you came back to a million emails.…” I’ve responded to each of these about 50 times in the 36 hours that I’ve been back in the office after a great, full week of time off. Don’t get me wrong, I love my team and am happy to share stories from a [...]

Apple’s Integrated Thinking

by EffectiveUI Team
June 30, 2014

During the WWDC keynote last month, Apple surprised nearly everyone by the conspicuous absence of hardware announcements. For a company that revolutionized personal computing, and brought us such innovations as the iPod, iPad and iPhone, it was somewhat disappointing — especially when many people hoped for an update on Apple TV or even the rumored iWatch. Yet, the announcements they [...]

The Bigger the Design Challenge, the Better

by Dan Saltzman
June 25, 2014

Last week, Jeremy, a rockstar senior user experience designer, sent me a link to a Medium article that I had to read based on title alone. It’s called “I Only Work on Shiny Products.” As I processed Jeff Domke’s half biography, half soapbox rant on what inspires him, I couldn’t help feeling a kinship. And I also couldn’t stop thinking [...]

Responsive Site? Don’t Forget These Alternative Formats

by Tony Walt
June 23, 2014

Many of the recent articles on responsive Web design focus solely on screen-based technologies. However, for a responsive site to meet the needs of the broadest user base, designers must consider the use of alternative formats, including assistive technologies and yes, even printing. Assistive Technologies As sites and Web applications become more dynamic, they often do so at the expense [...]

Lessons from Richard Saul Wurman On Being Dumb and Fearless

by Dan Saltzman
June 17, 2014

Last week, a few of us stuffed our suitcases full of shorts and sunscreen and headed off to muggy, biscuit-loving Charleston for the inaugural GIANT UX Conference. The conference, initiated on the platform of building community through social events as well as a GIANT variety of content, certainly had its up and downs (as any conference does, especially in its [...]

Tips for Responsive Website Development

by Tony Walt
June 16, 2014

When developing a site that will display on numerous devices, it is imperative to know what features will work on each of the browsers. CanIUse.com is an excellent resource for determining if a feature has enough browser support to be included. It’s generally not a good idea to try to support all browsers, so draw the line at a logical [...]

Are You Hiding Behind the Capital ‘A’?

by Dan Saltzman
June 10, 2014

OK, hopefully it was the title of this post that got you to click through today. Let’s be honest, if you knew this was going to be another post about integrating design into Agile practices, you’d probably have moved on. So now that you’re here, a question: is Agile development making you and your team (if you have one) more [...]

Creating a Fluid Design Framework for a Responsive Site

by Tony Walt
June 9, 2014

Editor’s Note: This is part 4 of Tony’s 6-part series on designing for today’s variable devices, based on the EffectiveUI white paper “Responsive Web Design: Much More Than Media Queries.” How a visual design reflows to fit on varying display sizes and aspect ratios is an important aspect of building a site that works well on all devices. Begin the [...]

Learning about Human Centered Design

by Beth Koloski
June 5, 2014

Last Saturday it was our great pleasure to spend the day with 20+ curious and engaged people who attended the Design Thinking Day workshop at EffectiveUI. It was our goal to share the process we use at EffectiveUI to create software that really works for people (human centered design, or Design Thinking). The day started out with a bike ride, [...]

Motivated and Talented People Wanted at EffectiveUI

by Grace Miller
June 5, 2014

I love my job as a talent associate at EffectiveUI because I get to speak with talented people every day and share how wonderful our company is. When I speak with job candidates, I often get the question “What kind of people do well at EffectiveUI?” I always tell them that the kind of people we look for are those [...]