effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Should We Organize Apps by Frequency?

by Dustin Chambers
August 26, 2014

With the recent confirmation that Apple plans to increase the screen size and resolution of its latest phone (iPhone 6) to pack even more information on your screen, it raises the question — do we need more stuff on our screens or a better way to find and navigate what’s there? In my last blog post, I explored the benefits [...]

Planning Contextual Research: What Clients Need to Know

by Ari Weissman
August 22, 2014

Planning contextual research with a UX agency for the first time? Excellent! You are in for quite a treat. This ain’t your grandma’s market research. Contextual research (aka, contextual inquiry) is a design research methodology employed to allow you to get a deep understanding of your customers. It examines the context of where your customers live, work and play in [...]

Dancing and Skinny Dipping at SXSW Interactive 2015

by EffectiveUI Team
August 21, 2014

EffectiveUI has put forth a number of panel submissions for SXSW Interactive 2015. If you like unique topics, check out the proposals below from our CEO, Rebecca Flavin and UX Designer Ana Sofia Gonzalez. Voting is open until Sept. 5 using the SXSW Panel Picker. Skinny Dipping with Clients  Vote for Rebecca In the agency world, we often feel that [...]

Workshop Facilitation Tips for Newbies

by Jason Grant
August 20, 2014

In an effort to broaden my “T-shaped skills,” I took a hard look at my skillset and realized that I was rather inexperienced at interfacing with clients. My colleagues who are client management Ninjas all possessed one common skill: workshop facilitation. My interests in human-centered design, rapid prototyping and working with non-designers on community issues all pointed toward a need [...]

Experience Design and the Language Factor

by Dan Saltzman
August 19, 2014

Though we’re a bit past the middle of 2014 now, I’ve just had my midyear inflection point. As I wrapped up another week last Friday, I spent an hour on a research call with my counterpart in our NYC office talking through what’s next for us in the space of creating amazing experiences for our clients. What our clients experience [...]

The UX Design Process: What Clients Need to Know

by Ari Weissman
August 15, 2014

Thinking about working with a UX agency for the first time? Great! Welcome! You’ve probably heard about user experience, user-centered design, usability and a host of other names for following a customer-centric approach to designing products. There is a wealth of nuance here, but these are the key things you need to know. It’s Not What You Think It may [...]

Voting is open for SXSW Interactive 2015

by EffectiveUI Team
August 14, 2014

Though it seems far away, the ball is already in motion for SXSW Interactive 2015, which takes place March 13-17 in Austin. Several of our team members have submitted proposals, including Patrick Vinson and Tony Walt, as outlined below. If these topics tickle your fancy, please click on the link below to vote for them. Can Good UX Be Too [...]

6 Ways to Improve Your Digital Product in an Agile Process

by Tara Litchfield
August 13, 2014

While working on an Agile team, I have seen patterns of process-related problems that affect delivering the best user experience (UX). The following are my observations with advice on how to improve the design process. 1. Don’t delay the best user experience It may sound obvious, but this problem is commonplace in the Agile process. The designer researches everything before [...]

Why Didn’t I Think of That?!? (WDITOT)

by Lindsey Jones
August 12, 2014

Welcome to the first post in my new WDITOT – Internet slang for “Why Didn’t I Think Of That?!” – series. It’s a phrase I find myself uttering on a daily basis. Over time, I hope to pull together a robust accumulation of things I happen upon that make me want to kick myself because I didn’t come up with [...]

They Needed a Faster Horse … and a Lot More

by Julia Barrett
August 11, 2014

In the product design community it’s often said that “Apple doesn’t do any user research.” And Henry Ford is often (mis)quoted as saying, “If I asked people what they wanted, they would have said they wanted a faster horse.” Both of these points are generally cited when someone is arguing that a team should skip customer research because, after all, [...]