effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Creativity and Ideating Solutions: What Clients Need to Know

by Ari Weissman
January 29, 2015

Creativity is a practiced skill, not a genetic gift. It’s simply not true that only certain people are creative problem-solvers. While breakthroughs can come in a eureka moment, they are always preceded by some creative and iterative process with both internal and external insight. You’ve probably heard the old saying “Creativity is 1% inspiration, and 110% perspiration.” The business folklore [...]

Engagement & Experience Expo: Presenting with our client, Scottrade

by Lys Maitland
January 27, 2015

One of my favorite Customer Insight research projects I have worked on lately is the Scottrade persona and journey map project. EffectiveUI was brought in to conduct qualitative interviews to serve as the basis for customer personas and journey maps. This was a very comprehensive project and I felt the work we produced was top notch. We conducted 36 in-person [...]

User Feedback beyond the Workplace

by Joel Rosen
January 26, 2015

Maybe it’s just my personality type, but I find that I pretty much have my UX hat on all the time. (Yes, it makes my wife a little crazy). As user interfaces permeate more and more of our lives, gathering real-time user feedback is becoming more “available.” All you have to do is listen to the people around you as [...]

WebSphere Commerce as an E-Commerce Solution

by Trenton Kennedy
January 21, 2015

As a user interface development expert, I may be called upon to perform product research on behalf of our clients. Most recently I was asked to look into an e-commerce platform built by IBM called WebSphere Commerce, and the goal was to find out if this extremely complex software platform is compatible with a fully custom front-end design implementation. Some [...]

A Pocket-sized Washing Machine: Why Didn’t I Think of That?!?

by Lindsey Jones
January 20, 2015

You know that feeling when you pull your favorite sweater out of the washing machine only to find it covered in white fuzz balls? Or three-fourths its original size? Or, my absolute favorite, more stained than when it went into the wash? I’m not entirely sure what goes on during that 35-minute permanent press cycle, but it ain’t good. Now [...]

Choosing the Right UX Prototype for the Task (Part 4)

by Tony Walt
January 9, 2015

In this post I’ll wrap up my discussion about how to choose the right UX prototype for the task. We’ve already covered seven UX prototype methods, and prototype questions related to business and development. Read on for more questions related to prototype options and final thoughts on how to choose your prototype wisely. Prototype Questions Related to User Testing If [...]

Top 10 UX Blog Posts in 2014

by EffectiveUI Team
January 5, 2015

Say what you will about 2014, it was a great year for user experience. UX is now nearly mainstream as more and more organizations are realizing the value of designing products and services (both digital and physical) with user needs and expectations in mind. This is especially true when it comes to mobile design, and companies are finally starting to [...]

Choosing the Right UX Prototype for the Task (Part 3)

by Tony Walt
January 2, 2015

In part 2 of this series, I discussed how prototypes provide a guide for what you need to know about the UX project at hand by helping you identify which questions to ask. There’s a long list of business-related questions that prototypes address (see part 2). In this post I’ll go through a few development-focused questions. Prototype Questions Related to [...]

Introduction to Responsive Typography in Web Design

by Patrick Vinson
December 22, 2014

Web typography is more than readability and legibility. For many web designers, typography is the one thing they fret about most. If we do everything else well, but the typography is poorly considered, then the result is going to be lackluster. There is so much variety in typefaces and the application of them, and once you factor in the variable [...]

The Web is for Everyone: My Experience at ARTIFACT

by Seth Gerard
December 17, 2014

A little earlier this year, I had the great opportunity to attend the ARTIFACT Conference in Providence, Rhode Island. Not only was this my first experience attending an actual design conference, but the conference itself is brand new, too! (Well okay, this is their second year.) The general focus of the three-day, single-track event was responsive design and development. Responsive [...]