Interpreting today’s digital landscape and how it is transforming the human experience.
About six months ago I attended a relationship workshop with 20 or so other couples. My wife and I went hoping to learn some things about how to better relate with, understand, and better serve each other. The thing that most stuck with me was the phrase “Decide, Don’t Slide.” The presenter used this phrase to help teach us that [...]
“Our app is done!” Famous last words and possibly a sign of a bad user experience. It’s natural to want to proclaim the end of a project, but the nature of application design — especially web app design — means that an app is never really done. Even the most robust and well-planned app should be evolved to meet the [...]
This is not a test. Turn off your iTunes for a second, think about the product you’re currently involved in building, and write down the first phrase that comes to mind based on the next sentence. Why does my product need to exist? Got something written down? Great! You have probably already successfully integrated experience storytelling into at least your [...]
Testing the “excerpt” field
2012 has been a great year for industry events, from past favorites like SXSW to new happenings such as the Cloud Computing Expo and our own “Getting Unstuck” innovation in the enterprise event. Rounding out the year, we are looking forward to several upcoming events including Forrester’s Developing Digital Disruption and Customer Experience Forum West, as well as the Future [...]
In a recent post on his blog, veteran software developer Matt Gemmell takes a deep look into the differences between iOS and Android, and illustrates why the open nature of Android makes it ripe for piracy and bad for developers, businesses and consumers.
Most organizations know that digital customer experience is a crucial factor to get right in today’s ever-connected world. Yet, many are still trying to understand the digital landscape and how customers can best be served using new tools and processes. If this sounds familiar, a recent report from Forrester Research analyst Kerry Bodine, Top 10 Ways to Improve Digital Experiences, [...]
Thanks to all who took part in last week’s Getting Unstuck event. It surpassed expectations and we were excited by the high level of engagement in the topic. The big problem with creating an event focused on innovation is the notion that the event itself should be innovative. But innovation isn’t just about original thinking. Every company is full of [...]
Here’s the scene. The client is leaning forward, tapping his index finger against his lips and squinting at wireframes displayed on the conference room’s LCD screens. “So I’m wondering, what kind of experience is the user going to have with this?” he asks. “As close to a non-experience as we can get,” is the answer.
Innovation can be a challenge for any organization, but especially one where established product lines and cultural norms create an inertia that slows down change. In such an environment, there may be no shortage of innovative ideas. Yet, champions of these ideas are often forced to “duke it out” against supporters of the status quo and run a gantlet of [...]
