effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Accounting for Cross-Cultural Values in Design

by Ana Sofia Gonzalez
October 1, 2014

It is no secret that technology — and along with it, user experience — is expanding globally. As such, designers creating the interfaces for the technology we use every day should to be aware of cultural differences, not just with regard to the preferred mobile platform in a specific region, but also taking into account cultural characteristics, such as custom, [...]

10 Reasons to Learn More about User Research

by Beth Koloski
September 30, 2014

Whether you are already incorporating user research into your design and development process or you’re totally new to it, you can learn a lot from experts who have been there, done that. EffectiveUI’s customer insight team has wrangled research insights for some major brands, including EA, Wells Fargo, Martha Stewart and Scottrade, to name a few. And this fall, we’re [...]

Cyber-Seniors: Why Didn’t I Think of That?!?

by Lindsey Jones
September 23, 2014

Only so often does something come along that makes you do one of these … Something that’s as equally heart-warming as it is hilarious. And darn you, Macaulee and Kascha Cassaday for coming up with it before I did! It’s with great pleasure that I introduce you to the Cyber-Seniors movement — a campaign aimed at connecting generations by engaging [...]

Mixed Reality Mobile Research and Development at British HCI 2014

by Brian O'Keefe
September 22, 2014

On September 12, I was fortunate to have the opportunity to present my published research paper about the design, development and evaluation of a geo-triggering augmented reality mobile application at the 2014 British Human Computer Interaction (British HCI) conference. My co-author, Professor David Benyon from the Centre for Interaction Design at Edinburgh Napier University, presented with me. The conference fosters [...]

The Promise of the iPhone 6+

by Dan Saltzman
September 18, 2014

In response to my co-worker’s blog post last week, I have to say, “Seth, you’re a curmudgeon.” I had a completely different reaction to Apple’s announcement about the iPhone 6 and 6+. Well mostly different. I, too, am nonplussed by the iPhone 6. HOWEVER, I am REALLY SUPER EXCITED about the prospect of the iPhone 6+. So much so that [...]

Lessons from a Side Project: Digital is Easy

by EffectiveUI Team
September 17, 2014

Many creative people have discovered the benefits of having a side project. Focusing effort on something you are passionate about outside your normal job can help you improve core skills, develop new ones, attain better work/life balance, meet new people, even find a new career.  For Anthony Franco, co-founder and President of EffectiveUI, a foray into physical product development uncovered [...]

Focusing on the Intersection of UX and Business

by Dan Saltzman
September 16, 2014

Last week I had the opportunity to join five of my teammates for two days in the beautiful, tech-driven landscape that is Boulder, Colorado. We’ve been looking forward to the event since earlier this summer, when it was announced that the UX STRAT 2014 conference would be held right in our backyard. Besides getting some dedicated time to spend with [...]

Kickoff Workshops: What Clients Need to Know

by Ari Weissman
September 12, 2014

Project kickoffs can often feel perfunctory. We’ve all been there – a bit of handshaking, a discussion of what’s not working, the pressing deadline for when this thing needs to be rebuilt. That’s obviously a bit glib, but I’m sure you’ve walked out of a kickoff with questions about what happens next and what should be expected from the project. [...]

Bigger Isn’t Better

by Seth Gerard
September 11, 2014

Call me a curmudgeon. It’s okay, I understand. As a designer I should naturally be geeking out over the latest and greatest iPhone tech from Apple. My mind should already buzzing with the possibilities of how I’ll take advantage of 72% more pixels, but I just can’t seem to get excited about the size of the iPhone 6 or, heaven [...]

Effective Internship Programs: A Letter from the Intern

by Heidi Hillenbrand
September 9, 2014

Most internships bite because interns are typically treated like servants; their superiors pass down crummy work and give little guidance. Yes, we the interns are eager to please and learn, and we all put on our happy faces like a puppy waiting for treats. But it’s a totally different experience when people actually see you for what you are and [...]