effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Outcomes of Discovery: What Clients Need To Know

by Ari Weissman
October 17, 2014

Discovery, the first stage of the UX design process, is the primary driver of a successful and efficient project. It builds a solid foundation grounded in a deep understanding of business, user and technology. Despite the fundamental importance, clearly explaining the meaning and value of insight discovery in the UX design process is a weakness in the UX field as [...]

Unbelievable Bus Shelter: Mixed Reality as a Tool to Market Soft Drinks

by Brian O'Keefe
October 16, 2014

In the spring of 2014, Pepsi launched a brilliant marketing and interaction design strategy to sell their fizzy drinks. Pepsi’s “Unbelievable Bus Shelter” is a great example of mixed reality in public spaces. With a stealthy placement of physical technologies, LCD displays, motion sensors, cameras and speakers at a bus shelter in London, Pepsi’s marketing, design and development teams were [...]

The August Smart Lock: Why Didn’t I Think of That?!?

by Lindsey Jones
October 15, 2014

Move over Nest, there’s a new home automation toy in town. The August Smart Lock is an app-connected deadbolt add-on that promises to make hassling with house keys a thing of the past. August is accessed wirelessly via Bluetooth and an iOS app. Share a virtual key from your iPhone with family, friends, dog-walkers, repairmen, you name it. The August [...]

Events as Interfaces: The User Experience of a Physical Environment

by Jason Grant
October 13, 2014

A few short weeks ago, EffectiveUI threw a design community event in Denver to kick off “The Secret Order of Meaningful Impact,” our initiative to create a better community through design. Gracious attendees braved a freak slush storm (which was bookended by lovely 80 degree days) to participate in what can only be described as an epic cocktail party. Through [...]

Heuristic Evaluations (The UX Expert Review): What Clients Need to Know

by Ari Weissman
October 10, 2014

All UX agencies employ heuristic evaluations in their process and clients appreciate having a quick and cheap option to implement best practice in their projects. But heuristic evaluations, also known as UX expert reviews, are a contentious topic in the UX community. Though there is relative value for the low cost, most of the time the evaluations are structured such [...]

Personas and Segments Sitting in a Tree

by Julia Barrett
October 8, 2014

Market research-generated audience segmentation uncovers peoples’ perceptions. It captures likes and dislikes and informs advertising, what people will buy, and pricing. Segmentation is often crafted through quantitative research, like surveys. Design research and, more specifically, personas provide insight into what user groups do – their behaviors, goals, needs and motivations so that products and services can be designed to meet [...]

Time Will Change You – Even in UX

by Dan Saltzman
October 7, 2014

It’s funny how time changes things, isn’t it? My guess is that most of you have lived enough life to see this firsthand – that the convictions of yesterday can be softened and shaped by the circumstances of today. There’s no doubt that new information and data give us the ability to reevaluate our place in the world, if we [...]

Interacting with Airplanes: How British Airways is Using Mixed Reality Advertising

by Brian O'Keefe
October 6, 2014

Ever look up in the sky and wonder… Where is that airplane going? Where did that airplane originate? Well, every so often we find beautiful and simple executions of public design. British Airways has found a way to marry three seemingly unrelated domain spaces –  children, interactivity and flight information – while marketing their brand and product. Perhaps in a [...]

UX Personas: What Clients Need to Know

by Ari Weissman
October 3, 2014

Every design project struggles with defining the users. What do they want and what do they need to be successful? These questions can lead to spirited team discussions with each team member having a different answer. Additionally, everyone sitting in the meeting room with you is likely an expert user with established usage patterns and shortcuts, and they will struggle [...]

Accounting for Cross-Cultural Values in Design

by Ana Sofia Gonzalez
October 1, 2014

It is no secret that technology — and along with it, user experience — is expanding globally. As such, designers creating the interfaces for the technology we use every day should to be aware of cultural differences, not just with regard to the preferred mobile platform in a specific region, but also taking into account cultural characteristics, such as custom, [...]