Interpreting today’s digital landscape and how it is transforming the human experience.
Recently I was asked to build a prototype for a sales proposal here at EffectiveUI to enable the client to see what the finished design would behave like on a real iPad. We had provided an initial demo to the client through FieldTest; however, they wanted to see examples of what the actual interactivity would look and feel like on [...]
Have you ever donated to a charitable cause and wondered where exactly did your money go? Was it put to use for people in need, or was it spent on organizational overhead? For most nonprofits, the level of transparency around funding amounts to some sort of “x out of every dollar goes to people in need” formula.
User Experience often encompasses both User Experience Design and User Research. When this is the case, the User Experience designer does the generative research as well as the usability testing on their own designs. While having the designer do both is helpful because they get exposure to the research findings, this approach introduces bias that can compromise product success. Here’s [...]
EffectiveUI has 11 panelist submissions for the 2013 South by Southwest (SXSW) conference scheduled for March of next year. We need your help to get these amazing topics on the SXSW agenda by casting your vote today through August 31.
What makes a great restaurant? A little something new each time you come in? Great service and a staff who knows you? Or maybe it’s quality, knowing that delicious cheeseburger is going to be there, time after time. So which is it? It is all of them. As someone who used to work in a professional kitchen, I can tell [...]
I recently finished reading Steven Johnson’s “Where Good Ideas Come From: The Natural History of Innovation,” in which he takes elements of biological adaptation and applies them to the generation of ideas. I was struck by his arguments about what fosters good ideas. I was also struck by how the user experience (UX) industry embraces and nurtures the very principles [...]
As researchers and designers, it is our responsibility to always understand the bigger picture; to have a holistic view of a customer’s experience throughout their entire experience with a product or brand. Recently we leveraged the tools and methods we traditionally use to help us design online experiences in the offline space, when we were given the opportunity to work [...]
Over the past week or so, I have been evaluating the Backbone Aura framework on a request from an EffectiveUI client. Backbone Aura is a “decoupled, event-driven architecture on top of Backbone.js for developing widget-based applications,” according to the project site. Currently in developer preview at version 0.8, Backbone Aura’s goal is to give the developer control over the complete [...]
Whether it’s creating the feeling of soaring through the sky at lightning speed in a Blue Angels’ jet or easily navigating your college schedule on a website like University College at University of Denver or in an iPhone application, EffectiveUI’s team of dedicated customer insight, design and development professionals are making these events happen with their digital expertise grounded in [...]
Majestic. That is the first word that comes to mind when standing just a few feet in front of an F/A-18 Hornet jet, used by the Navy’s Blue Angels. Viewing these machines up close is impressive, to say the least. As part of EffectiveUI’s redesign of the Navy’s Blue Angels website, we wanted to give visitors a feel for these [...]
