effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

How an Open Critique Culture Improves UX Design

by Harsh Agrawal and Patrick Vinson
November 12, 2014

If you’re a designer, you may remember fondly the good old days of art school, when you were often expected to put your work up for review by instructors and peers alike. For many of us, this was the most worrisome of all tests. Our work was being analyzed by the most savvy of audiences. Poor choices were immediately brought [...]

Promise.any() – A Missing Use Case

by Josh Kramer
November 11, 2014

My first exposure to promises in JavaScript was through the $q library in AngularJS 1.0. It is much more bare bones than modern promise implementations, but for me it was leaps and bounds better than the callback hell I’ve found myself stuck in. Since AngularJS 1.0, the promise specification has become more mature and native browser implementations have been popping [...]

Androidify: Why Didn’t I Think of That?!?

by Lindsey Jones
November 5, 2014

My first smartphone was an iPhone and I’ve remained loyal to Apple ever since. In fact, I just got the 6 and am thoroughly pleased but I can’t seem to shake this feeling that I’m sorta uncool. iPhones, the masterpieces that they are, have become a little mainstream … generic … ugh, I hate to even think it … ordinary. [...]

You Cannot Step into the Same Project Twice: The Existential Nature of the Human-Centered Design Process

by Anthony Franco
November 3, 2014

The Pre-Socratic philosopher Heraclitus arguably gave birth to the existentialism movement when he uttered this maxim: You cannot step into the same river twice. It was a reflection on the nature of reality, and its primary focus was on the role that time plays in our perceptions of reality. The river is always changing. To some extent, Einstein would add [...]

Mobile Monday Colorado to Feature Anthony Franco on Why “Marketing and User Experience Aren’t Compatible”

by Aaron Duke
October 31, 2014

As both a co-founder of the Colorado chapter of Mobile Monday and an EffectiveUI employee, I’m excited to announce Anthony Franco is speaking at our next Mobile Monday event. Monday, Nov. 3 at 6:30pm at the Atlas Institute on campus at UC Boulder, Anthony Franco, president and co-founder, will present “Marketing and Mobile User Experience Aren’t Compatible.” You can find [...]

Customer Journeys: What Clients Need to Know

by Ari Weissman
October 30, 2014

Customer journeys are a visualization of a customer experience. They are a tool, like personas, used to help make large collections of data more digestible and actionable. Journeys are used to help gain consensus and focus design activities around key points of pain and opportunity, as well as ground the team in the real needs of their customers. There is [...]

Coming Home: Finding Design Inspiration in the Familiar

by Dan Saltzman
October 29, 2014

Traveling is tough. Let’s just put that out there. For those of you in the services game, no matter which side you’re on, you know what I’m talking about. Whether your weekly destination is Charlotte, Des Moines, San Francisco, Seattle or Stockholm, there’s a point at which staying home feels like a scarce luxury. And yet, we continue. We continue [...]

Improving Remote Collaboration for UX Teams

by Tara Litchfield
October 28, 2014

Growing up, maybe you thought of certain television characters as being as familiar as friends. Every day you tuned in to feel connected. Even though you couldn’t touch these people, they seemed a real part of your life. Or maybe there are one or two musicians that you especially relate to through the lyrics of their songs. Our ability to [...]

How to Design User Experiences for Tangible Digital Products

by Brian O'Keefe
October 22, 2014

I introduced the concepts of telepresence and mixed reality in a recent blog post called “Mixed Reality as a Tool to Market Soft Drinks.” Design research in these disciplines can be traced back to the mid 1990s. In 1997, Hiroshi Ishii at MIT’s Tangible Media Group introduced the Iceberg Model to describe how we interact with digital content through a [...]

User Empathy Can’t Be Created on Paper

by Amanda Gagliardi
October 20, 2014

Empathy – we use this word a lot in our conversations with clients and with each other. But I’m starting to wonder how often we think about what it really means. Often we talk about customer research using terms like “creating empathy,” but is that what we’re really trying to do? As humans, we spend the largest part of our [...]