effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Using Storytelling to Create Humanized Experiences

by Dan Saltzman
November 7, 2012

This is not a test. Turn off your iTunes for a second, think about the product you’re currently involved in building, and write down the first phrase that comes to mind based on the next sentence. Why does my product need to exist? Got something written down? Great! You have probably already successfully integrated experience storytelling into at least your [...]

2012 Events: Rounding Out the Year

by Teresa Kloser
October 12, 2012

2012 has been a great year for industry events, from past favorites like SXSW to new happenings such as the Cloud Computing Expo and our own “Getting Unstuck” innovation in the enterprise event. Rounding out the year, we are looking forward to several upcoming events including Forrester’s Developing Digital Disruption and Customer Experience Forum West, as well as the Future [...]

Is Android’s Open Platform a Bad Business Model?

by RJ Owen
October 1, 2012

In a recent post on his blog, veteran software developer Matt Gemmell takes a deep look into the differences between iOS and Android, and illustrates why the open nature of Android makes it ripe for piracy and bad for developers, businesses and consumers.

Helping Companies Improve Digital Experiences

by Teresa Kloser
September 26, 2012

Most organizations know that digital customer experience is a crucial factor to get right in today’s ever-connected world. Yet, many are still trying to understand the digital landscape and how customers can best be served using new tools and processes. If this sounds familiar, a recent report from Forrester Research analyst Kerry Bodine, Top 10 Ways to Improve Digital Experiences, [...]

Event Recap: Getting Unstuck — Innovating in an Enterprise Environment

by Dave Maren
September 20, 2012

Thanks to all who took part in last week’s Getting Unstuck event. It surpassed expectations and we were excited by the high level of engagement in the topic. The big problem with creating an event focused on innovation is the notion that the event itself should be innovative. But innovation isn’t just about original thinking. Every company is full of [...]

No Experience Necessary

by Greg Casey
September 18, 2012

Here’s the scene. The client is leaning forward, tapping his index finger against his lips and squinting at wireframes displayed on the conference room’s LCD screens. “So I’m wondering, what kind of experience is the user going to have with this?” he asks. “As close to a non-experience as we can get,” is the answer.

Getting Unstuck: Innovating in an Enterprise Environment

by Teresa Kloser
September 12, 2012

Innovation can be a challenge for any organization, but especially one where established product lines and cultural norms create an inertia that slows down change. In such an environment, there may be no shortage of innovative ideas. Yet, champions of these ideas are often forced to “duke it out” against supporters of the status quo and run a gantlet of [...]

Using PhoneGap Build Beta

by Shane Church
September 5, 2012

Recently I was asked to build a prototype for a sales proposal here at EffectiveUI to enable the client to see what the finished design would behave like on a real iPad. We had provided an initial demo to the client through FieldTest; however, they wanted to see examples of what the actual interactivity would look and feel like on [...]

Water for People Re-imagines Nonprofit Reporting

by Michael McFadden
August 27, 2012

Have you ever donated to a charitable cause and wondered where exactly did your money go? Was it put to use for people in need, or was it spent on organizational overhead? For most nonprofits, the level of transparency around funding amounts to some sort of “x out of every dollar goes to people in need” formula.