effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Customer Research Insights: What Clients Need to Know

by Ari Weissman
September 5, 2014

Research insights are a key output of contextual customer research. Insights are the translations of raw data into findings and recommendations that become the guiding principles for design. What is an Insight? An insight is a window into your customers’ minds which provides accurate, deep and intuitive understanding of their needs. Some examples: Mobile banking and accounting tools are changing [...]

Challenging Assumptions About Rapid Prototyping at UX Strat 2014

by Dan Saltzman
September 4, 2014

How long does it take to prototype a new product? A quick month? Maybe two weeks if you’re team is super nimble? How about two days. In his TED talk, Tom Chi, design guru and Google Glass collaborator, demonstrates how (very) rapid prototyping can be applied to even the most complex and emergent technologies and products. The first Google Glass [...]

Mutts ‘n Meetings: Why Didn’t I Think of That?!?

by Lindsey Jones
September 2, 2014

Let’s face it — humans are sort of a nuisance. We’re layered. We’re tormented. We’re temperamental. It’s no wonder that we complicated humans have chosen dogs — the most uncomplicated beings — as our proverbial “best friend.” It’s been proven that canine interaction can significantly reduce cortisol (the stress hormone) and improve our immune systems. According to Purina, “a study [...]

Conducting Contextual Research: What Clients Need to Know

by Ari Weissman
August 29, 2014

Observing a contextual customer research session is a treat, and hopefully you have a chance to attend sessions with your customers in the near future. In a previous blog post, I discussed how to approach planning contextual research for the first time. Now that we’ve covered planning, I’d like to talk about a few things you should keep in mind [...]

The Future of Collaboration and Ideation

by EffectiveUI Team
August 28, 2014

Voting for SXSW Interactive 2015 is still open and there is one final session we’d like to share with you. “Post(-it)card from the Future – The Next Evolution” is a panel proposed by EffectiveUI’s Director of User Experience, Dan Saltzman, Mersive CTO Christopher Jaynes, and EffectiveUI president Anthony Franco, wearing his other hat as founder of mc squares. This trio [...]

When You Care Enough to Design the Very Best

by Dan Saltzman
August 27, 2014

If you’re a Michael Lewis fan and financial collapse junkie like me, you’ve certainly blown through Lewis’ latest novel “Flash Boys” at least once this year. The story of Canadian Brad Katsuyama’s discovery and eventual upending of the high-speed trading boom is fun, and quite inspiring. And, as has been documented all over the place by now, one of the [...]

Should We Organize Apps by Frequency?

by Dustin Chambers
August 26, 2014

With the recent confirmation that Apple plans to increase the screen size and resolution of its latest phone (iPhone 6) to pack even more information on your screen, it raises the question — do we need more stuff on our screens or a better way to find and navigate what’s there? In my last blog post, I explored the benefits [...]

Planning Contextual Research: What Clients Need to Know

by Ari Weissman
August 22, 2014

Planning contextual research with a UX agency for the first time? Excellent! You are in for quite a treat. This ain’t your grandma’s market research. Contextual research (aka, contextual inquiry) is a design research methodology employed to allow you to get a deep understanding of your customers. It examines the context of where your customers live, work and play in [...]

Dancing and Skinny Dipping at SXSW Interactive 2015

by EffectiveUI Team
August 21, 2014

EffectiveUI has put forth a number of panel submissions for SXSW Interactive 2015. If you like unique topics, check out the proposals below from our CEO, Rebecca Flavin and UX Designer Ana Sofia Gonzalez. Voting is open until Sept. 5 using the SXSW Panel Picker. Skinny Dipping with Clients  Vote for Rebecca In the agency world, we often feel that [...]

Workshop Facilitation Tips for Newbies

by Jason Grant
August 20, 2014

In an effort to broaden my “T-shaped skills,” I took a hard look at my skillset and realized that I was rather inexperienced at interfacing with clients. My colleagues who are client management Ninjas all possessed one common skill: workshop facilitation. My interests in human-centered design, rapid prototyping and working with non-designers on community issues all pointed toward a need [...]