effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Why User Research Should Not Be Done By Designers

by Julia Barrett
August 21, 2012

User Experience often encompasses both User Experience Design and User Research. When this is the case, the User Experience designer does the generative research as well as the usability testing on their own designs. While having the designer do both is helpful because they get exposure to the research findings, this approach introduces bias that can compromise product success. Here’s [...]

Voting Begins for SXSW 2013 Panelists

by Marcy Dockery
August 13, 2012

EffectiveUI has 11 panelist submissions for the 2013 South by Southwest (SXSW) conference scheduled for March of next year. We need your help to get these amazing topics on the SXSW agenda by casting your vote today through August 31.

LeanUX is a Menu Item, Not the Whole Enchilada

by Dan Saltzman
August 6, 2012

What makes a great restaurant? A little something new each time you come in? Great service and a staff who knows you? Or maybe it’s quality, knowing that delicious cheeseburger is going to be there, time after time. So which is it? It is all of them. As someone who used to work in a professional kitchen, I can tell [...]

As UX Evolves, So Must UX Practitioners

by Shivanii Singh Cordes
July 25, 2012

I recently finished reading Steven Johnson’s “Where Good Ideas Come From: The Natural History of Innovation,” in which he takes elements of biological adaptation and applies them to the generation of ideas. I was struck by his arguments about what fosters good ideas. I was also struck by how the user experience (UX) industry embraces and nurtures the very principles [...]

Exploring Service Design with the American Cancer Society

by Kelly Downing
July 17, 2012

As researchers and designers, it is our responsibility to always understand the bigger picture; to have a holistic view of a customer’s experience throughout their entire experience with a product or brand. Recently we leveraged the tools and methods we traditionally use to help us design online experiences in the offline space, when we were given the opportunity to work [...]

Evaluating Backbone Aura 0.8

by Shane Church
July 12, 2012

Over the past week or so, I have been evaluating the Backbone Aura framework on a request from an EffectiveUI client. Backbone Aura is a “decoupled, event-driven architecture on top of Backbone.js for developing widget-based applications,” according to the project site. Currently in developer preview at version 0.8, Backbone Aura’s goal is to give the developer control over the complete [...]

We Are So Honored

by Marcy Dockery
July 6, 2012

Whether it’s creating the feeling of soaring through the sky at lightning speed in a Blue Angels’ jet or easily navigating your college schedule on a website like University College at University of Denver or in an iPhone application, EffectiveUI’s team of dedicated customer insight, design and development professionals are making these events happen with their digital expertise grounded in [...]

Creating High Fidelity 3D Renders for the Blue Angels Website

by David Baca
June 27, 2012

Majestic. That is the first word that comes to mind when standing just a few feet in front of an F/A-18 Hornet jet, used by the Navy’s Blue Angels. Viewing these machines up close is impressive, to say the least. As part of EffectiveUI’s redesign of the Navy’s Blue Angels website, we wanted to give visitors a feel for these [...]

New Interaction Paradigms: What’s the Right Context for Gestural Interfaces?

by Lindsay Moore
June 12, 2012

A few years back, we all heard a steady rumble of excitement about gestural interfaces and how controlling your computer Minority Report-style was the new frontier of human-computer interaction. People were doing all kinds of neat DIY experiments with their video cameras, projection screens, Wii sensors, and later Kinects, and makers and geeks alike were clamoring to make the next [...]

User Experience: A Universal Language

by Ana Sofia Gonzalez
June 6, 2012

When I was taking the metro in the most romantic city in Europe, Paris, I encountered the “Franklin D. Roosevelt” station, which serves lines 1 and 9. This was an interesting station. Besides the modern decoration, it had an interactive metro map – a great idea for this station, one of the busiest in Paris, a city that serves approximately [...]