effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Flat versus Rich Usability Design

by Noah Dempewolf
March 29, 2013

For about a year now, debate has been raging in the design community regarding the virtues of a “flat” design aesthetic versus a “rich” design style that makes greater use of bevels, reflections, drop shadows, gradients, textures, etc. This second design style is often incorrectly equated with skeuomorphism and attributed to Apple, while “flat” design has been more recently popularized [...]

The Rise of the Experience Economy at SXSWi

by Dan Saltzman
March 21, 2013

By now, South by Southwest Interactive (SXSWi) is a distant memory – a week is forever on the internets. All of us tech entreprenerds are safely back in our warehouse offices drinking our favorite single origin coffees. And for those of you who didn’t make it this year, it seems that the general consensus is that South By is so [...]

Mobile Strategy: Scoping Your Mobile App for Users on the Go

by Amanda Gagliardi
March 19, 2013

When moving from a desktop application to a mobile app, it’s tempting to say “Why would I want to limit the scope of my mobile app? The mobile version should have all the features and functionality of the desktop version.” Unfortunately, if your desktop application has a robust set of features, offering all that in a mobile app can lead [...]

How to Create and Deliver an Effective Conference Presentation

by Julia Barrett
March 13, 2013

Congratulations! You have been accepted to speak at a conference. Now you have the exciting (and perhaps nerve wracking) task of creating the content for your presentation. Here are a few tips to help you create and deliver a memorable and effective conference presentation. Review your abstract with two advisors Perhaps you over promised a little bit in your abstract? [...]

Sharing Our Digital Design Expertise at SXSW Interactive

by Teresa Kloser
March 7, 2013

It’s March already! Ski season is winding down, sunny days herald spring around the corner, and SXSW Interactive (#SXSW) takes Austin by storm. EffectiveUI team members who are attending this year’s event are busy prepping for two digital design panels and trying to choose from the dozens of worthy sessions to attend (no easy task). Plus, we’re all looking forward [...]

What I Learned at Denver Service Jam

by Angela Craven
March 5, 2013

This past weekend, March 1-3, I participated in the Denver Service Jam, sponsored by EffectiveUI. The event was part of the Global Service Jam, a service design challenge that brought together nearly 3000 people in more than 120 cities around the world. Our goal? To concept and prototype a service around a surprise theme in just 48 hours.

Announcing a New Experience Architect Program for Aspiring UX Designers

by Teresa Kloser
February 25, 2013

Experience architects (aka, UX designers) are in high demand these days. In some locations, such as the Denver/Boulder area, an influx of tech startups makes it difficult for companies to find the user experience (UX) design expertise they need. That’s why we have teamed up with the Denver-based startup ecosystem Galvanize to offer an intensive, six-month Experience Architect program for [...]

How Open Source Software and Collaboration Enhanced the Kaspersky Lab Mobile Website

by Guest Blogger, Brad Umbaugh
February 22, 2013

EffectiveUI had the distinct pleasure of working with Kaspersky Lab to design and develop a new version of their U.S. mobile website. We had a great time building the site, and we’re proud of the results for many reasons (check out the press release). Additionally, this mobile website project proved to be a wonderful example of innovation and teamwork thanks, [...]

How User Research Informs Business Strategy

by Rebecca Flavin
February 1, 2013

At EffectiveUI, we live and breathe user research. We work to make sure we have a thorough understanding of our clients’ customers for every digital interface that we create. To us, it is second nature. I can’t tell you how often, though, we run across companies that do not take the time to truly understand their customers through user research. [...]

Uncovering Design Principles for Enriching In-person Interactions at Interaction13

by Julia Barrett
January 29, 2013

Have you ever noticed that most online and mobile applications are designed to suck you in and away from real life (and people who are right next to you)? We’re often busy updating our statuses instead of talking to the people we’re “statusing” about. Yet, now, more than ever, technology can enable us to enrich and empower our in-person interactions. [...]