effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

June Events for Customer Experience Advocates and Technologists

by EffectiveUI Team
May 30, 2013

Join EffectiveUI at two upcoming events to explore how user-centered design and innovative technology strategies can revolutionize the way you interact with your customers online. The CITE (Consumerization of IT in the Enterprise) Conference & Expo is June 2-4 in San Francisco. This event is focused on the emerging issues, demands and opportunities surrounding the infusion of consumer technologies into [...]

Does Agile Development Benefit End Users?

by Cynthia Delaria
May 21, 2013

For many years now, developers and software companies have pushed for the Agile mindset and methodology to build and deploy software. One of the shifts in thinking required by Agile is the concept of short bursts of feature development that lead to potentially shippable software. In most organizations I’ve worked with, this requirement has been interpreted as: “We should be [...]

Real Relationships Lead to Valuable Customer Insight

by Julia Barrett
May 14, 2013

We’ve all been there: you’re at a party, speaking to someone new. You ask their name, maybe what they do for work. They mumble a response, hesitate to make eye contact, constantly scanning the room for someone more important to speak to. Once found, they give you a comic-book smile, a perfunctory handshake, mumble something else, and walk away. It’s [...]

An Historical Perspective of Flat versus Rich Usability Design

by Noah Dempewolf
April 26, 2013

In my last post I wrote about the current debate between rich versus flat usability design. When examined within the wider context of design history, it can be seen that this debate is part of an ongoing and necessary cycle that encompasses not only UI, but architectural, graphic and industrial design. To illustrate, I’ll explore a few examples from early [...]

The Role of Apple’s Human Interface Guidelines When Building iPhone Apps

by Ryan Bell
April 23, 2013

If you have much exposure to the Apple ecosystem, you’ve probably heard of the HIG, or “Human Interface Guidelines.” This document outlines recommendations and standards for constructing apps that work according to “platform conventions” on either iOS or Mac OS X. As designers, developers, or business decision makers, it can sometimes be tempting to view the HIG as a set [...]

Liferay’s Role in the Water For People Online Reporting Platform

by Steve Clement
April 17, 2013

EffectiveUI has recently completed development on the new Water For People Re-Imagine Reporting application. This online reporting platform offers a new way for philanthropic organizations to manage data and prove their efficacy to stakeholders. As the technical lead on this project, I’d like to share some of my experiences, in particular how the Liferay portal platform contributed to the project’s [...]

Mobile Development: Platform Options and Framework Choices

by Lucas Jordan
April 16, 2013

At one of our recent Making Mobile Meaningful events, I hosted a breakout session to help attendees understand the options for mobile development, and the pros and cons of each. When deciding how content will be delivered to your users on mobile devices, there are several development options to consider. Let’s start by taking a quick look at the platforms [...]

Flat versus Rich Usability Design

by Noah Dempewolf
March 29, 2013

For about a year now, debate has been raging in the design community regarding the virtues of a “flat” design aesthetic versus a “rich” design style that makes greater use of bevels, reflections, drop shadows, gradients, textures, etc. This second design style is often incorrectly equated with skeuomorphism and attributed to Apple, while “flat” design has been more recently popularized [...]

The Rise of the Experience Economy at SXSWi

by Dan Saltzman
March 21, 2013

By now, South by Southwest Interactive (SXSWi) is a distant memory – a week is forever on the internets. All of us tech entreprenerds are safely back in our warehouse offices drinking our favorite single origin coffees. And for those of you who didn’t make it this year, it seems that the general consensus is that South By is so [...]

Mobile Strategy: Scoping Your Mobile App for Users on the Go

by Amanda Gagliardi
March 19, 2013

When moving from a desktop application to a mobile app, it’s tempting to say “Why would I want to limit the scope of my mobile app? The mobile version should have all the features and functionality of the desktop version.” Unfortunately, if your desktop application has a robust set of features, offering all that in a mobile app can lead [...]