effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Getting More Out of Your UX Team

by RJ Owen
August 28, 2013

Over the past few years, as user experience or customer experience have become commonly understood terms with agreed upon importance, we’ve noticed that many organizations have begun bringing UX practitioners in-house and building out fully fledged UX teams. The new team is hired, dropped in place, and set out with a mandate to improve the experience of the organization’s customers. [...]

Flat UI Design, the Michelangelo Way

by Noah Dempewolf
August 8, 2013

In my previous post, I examined the relationship between flat and rich user interface design using an historical lens. In this post, I’ll look at how centuries-old art techniques have influenced best practices in modern design trends. In particular, I’ll focus on how the subtractive method can help define best practices for implementing flat design in user interfaces. Finding its [...]

Inspiration for Building the Human Experience

by Keren Nimmo
July 2, 2013

How does one define the human experience? I started pondering this point as I was driving to the airport at five in the morning, down the long and lonely stretch of E470 in Colorado. The sun was about to crack over the horizon and the highway was lined with houses that looked like they were born to the same mother. [...]

3 Ways to Engage Clients in UX Research

by RJ Owen
June 26, 2013

Traditionally, digital agencies have been brought in by clients to do something that they either can’t do themselves or don’t have the capacity for, such as designing wireframes or comping screens. The model for this kind of work has been to meet with the client to gain an understanding about their business problem, and then “go dark” while they analyze [...]

Forrester Forum For Customer Experience June 2013

by EffectiveUI Team
June 21, 2013

Join EffectiveUI at the upcoming Forrester Customer Experience Forum to explore how user-centered design and innovative technology strategies can revolutionize the way you interact with your customers online. Forrester’s Customer Experience Forum East, June 24-26 in New York, will provide insights into how to boost your customer experience to the next level through initiatives that deliver measureable ROI. “Best of [...]

Content Considerations for Mobile User Experiences

by SuAnne Hall
June 3, 2013

Whether it’s responsive design or stand-alone mobile web, companies are finally taking experiences on smaller screens seriously. By this point, we all know why it’s important to have mobile-friendly sites. Thanks to the incredible mobile Web and responsive design communities that have sprouted up in the past few years, we also know how to ensure the best implementation for any [...]

June Events for Customer Experience Advocates and Technologists

by EffectiveUI Team
May 30, 2013

Join EffectiveUI at two upcoming events to explore how user-centered design and innovative technology strategies can revolutionize the way you interact with your customers online. The CITE (Consumerization of IT in the Enterprise) Conference & Expo is June 2-4 in San Francisco. This event is focused on the emerging issues, demands and opportunities surrounding the infusion of consumer technologies into [...]

Does Agile Development Benefit End Users?

by Cynthia Delaria
May 21, 2013

For many years now, developers and software companies have pushed for the Agile mindset and methodology to build and deploy software. One of the shifts in thinking required by Agile is the concept of short bursts of feature development that lead to potentially shippable software. In most organizations I’ve worked with, this requirement has been interpreted as: “We should be [...]

Real Relationships Lead to Valuable Customer Insight

by Julia Barrett
May 14, 2013

We’ve all been there: you’re at a party, speaking to someone new. You ask their name, maybe what they do for work. They mumble a response, hesitate to make eye contact, constantly scanning the room for someone more important to speak to. Once found, they give you a comic-book smile, a perfunctory handshake, mumble something else, and walk away. It’s [...]

An Historical Perspective of Flat versus Rich Usability Design

by Noah Dempewolf
April 26, 2013

In my last post I wrote about the current debate between rich versus flat usability design. When examined within the wider context of design history, it can be seen that this debate is part of an ongoing and necessary cycle that encompasses not only UI, but architectural, graphic and industrial design. To illustrate, I’ll explore a few examples from early [...]