effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

What I Learned at Denver Service Jam

by Angela Craven
March 5, 2013

This past weekend, March 1-3, I participated in the Denver Service Jam, sponsored by EffectiveUI. The event was part of the Global Service Jam, a service design challenge that brought together nearly 3000 people in more than 120 cities around the world. Our goal? To concept and prototype a service around a surprise theme in just 48 hours.

Announcing a New Experience Architect Program for Aspiring UX Designers

by Teresa Kloser
February 25, 2013

Experience architects (aka, UX designers) are in high demand these days. In some locations, such as the Denver/Boulder area, an influx of tech startups makes it difficult for companies to find the user experience (UX) design expertise they need. That’s why we have teamed up with the Denver-based startup ecosystem Galvanize to offer an intensive, six-month Experience Architect program for [...]

How Open Source Software and Collaboration Enhanced the Kaspersky Lab Mobile Website

by Guest Blogger, Brad Umbaugh
February 22, 2013

EffectiveUI had the distinct pleasure of working with Kaspersky Lab to design and develop a new version of their U.S. mobile website. We had a great time building the site, and we’re proud of the results for many reasons (check out the press release). Additionally, this mobile website project proved to be a wonderful example of innovation and teamwork thanks, [...]

How User Research Informs Business Strategy

by Rebecca Flavin
February 1, 2013

At EffectiveUI, we live and breathe user research. We work to make sure we have a thorough understanding of our clients’ customers for every digital interface that we create. To us, it is second nature. I can’t tell you how often, though, we run across companies that do not take the time to truly understand their customers through user research. [...]

Uncovering Design Principles for Enriching In-person Interactions at Interaction13

by Julia Barrett
January 29, 2013

Have you ever noticed that most online and mobile applications are designed to suck you in and away from real life (and people who are right next to you)? We’re often busy updating our statuses instead of talking to the people we’re “statusing” about. Yet, now, more than ever, technology can enable us to enrich and empower our in-person interactions. [...]

Water For People Online Reporting Platform Selected as SXSW Interactive Award Finalist

by Teresa Kloser
January 24, 2013

In August of 2012 we announced the launch of the Water For People Re-imagine Reporting Platform Prototype. The online reporting platform offers a new way for philanthropic organizations to manage data and prove their efficacy to stakeholders. Since the prototype launch, our team has been busy working on the design and development of the next release. While plugging away, we were excited [...]

How to Keep Your Developer Skills Sharp as a New Team Lead

by Greg Owen
December 20, 2012

The career path of a developer is a tricky one. On the one hand, you have pressure to advance into positions with more responsibility and authority. On the other hand, there is continuous pressure to maintain a technical edge. This can be a difficult road to navigate: many developers fear that a move into management will weaken their developer skills, [...]

What UX Designers Can Learn From Dancers

by Ana Sofia Gonzalez
December 14, 2012

UX design and dance have much in common, from the basic elements to the holistic experience of the performance. Dance is an art form in which human movement becomes the medium for sensing, understanding and communicating ideas, feelings and experiences. Dance provides a way of learning—one that develops communication abilities, problem solving techniques, and creative and critical thinking skills along [...]

Co-Creation Techniques for Designing with Stakeholders

by Angela Craven
November 26, 2012

As user experience professionals, we have spent significant time evangelizing the business value of design. It is a challenging but necessary process, and now we are seeing all that hard work come to fruition. More and more businesses are investing in design informed by user research. Today, design thinking is more fully applied to understanding customers and providing creative solutions. [...]

Decide, Don’t Slide When Creating a Customer-Centric Business

by Guest Blogger, RJ Owen
November 20, 2012

About six months ago I attended a relationship workshop with 20 or so other couples. My wife and I went hoping to learn some things about how to better relate with, understand, and better serve each other. The thing that most stuck with me was the phrase “Decide, Don’t Slide.” The presenter used this phrase to help teach us that [...]