effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Uncovering Design Principles for Enriching In-person Interactions at Interaction13

by Julia Barrett
January 29, 2013

Have you ever noticed that most online and mobile applications are designed to suck you in and away from real life (and people who are right next to you)? We’re often busy updating our statuses instead of talking to the people we’re “statusing” about. Yet, now, more than ever, technology can enable us to enrich and empower our in-person interactions. [...]

Water For People Online Reporting Platform Selected as SXSW Interactive Award Finalist

by Teresa Kloser
January 24, 2013

In August of 2012 we announced the launch of the Water For People Re-imagine Reporting Platform Prototype. The online reporting platform offers a new way for philanthropic organizations to manage data and prove their efficacy to stakeholders. Since the prototype launch, our team has been busy working on the design and development of the next release. While plugging away, we were excited [...]

How to Keep Your Developer Skills Sharp as a New Team Lead

by Greg Owen
December 20, 2012

The career path of a developer is a tricky one. On the one hand, you have pressure to advance into positions with more responsibility and authority. On the other hand, there is continuous pressure to maintain a technical edge. This can be a difficult road to navigate: many developers fear that a move into management will weaken their developer skills, [...]

What UX Designers Can Learn From Dancers

by Ana Sofia Gonzalez
December 14, 2012

UX design and dance have much in common, from the basic elements to the holistic experience of the performance. Dance is an art form in which human movement becomes the medium for sensing, understanding and communicating ideas, feelings and experiences. Dance provides a way of learning—one that develops communication abilities, problem solving techniques, and creative and critical thinking skills along [...]

Co-Creation Techniques for Designing with Stakeholders

by Angela Craven
November 26, 2012

As user experience professionals, we have spent significant time evangelizing the business value of design. It is a challenging but necessary process, and now we are seeing all that hard work come to fruition. More and more businesses are investing in design informed by user research. Today, design thinking is more fully applied to understanding customers and providing creative solutions. [...]

Decide, Don’t Slide When Creating a Customer-Centric Business

by Guest Blogger, RJ Owen
November 20, 2012

About six months ago I attended a relationship workshop with 20 or so other couples. My wife and I went hoping to learn some things about how to better relate with, understand, and better serve each other. The thing that most stuck with me was the phrase “Decide, Don’t Slide.” The presenter used this phrase to help teach us that [...]

EffectiveUI and FedEx Present Guest Executive Forum at Forrester’s CX West

by Teresa Kloser
November 14, 2012

“Our app is done!” Famous last words and possibly a sign of a bad user experience. It’s natural to want to proclaim the end of a project, but the nature of application design — especially web app design — means that an app is never really done. Even the most robust and well-planned app should be evolved to meet the [...]

Using Storytelling to Create Humanized Experiences

by Dan Saltzman
November 7, 2012

This is not a test. Turn off your iTunes for a second, think about the product you’re currently involved in building, and write down the first phrase that comes to mind based on the next sentence. Why does my product need to exist? Got something written down? Great! You have probably already successfully integrated experience storytelling into at least your [...]

2012 Events: Rounding Out the Year

by Teresa Kloser
October 12, 2012

2012 has been a great year for industry events, from past favorites like SXSW to new happenings such as the Cloud Computing Expo and our own “Getting Unstuck” innovation in the enterprise event. Rounding out the year, we are looking forward to several upcoming events including Forrester’s Developing Digital Disruption and Customer Experience Forum West, as well as the Future [...]