effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Experience Design and the Language Factor

by Dan Saltzman
August 19, 2014

Though we’re a bit past the middle of 2014 now, I’ve just had my midyear inflection point. As I wrapped up another week last Friday, I spent an hour on a research call with my counterpart in our NYC office talking through what’s next for us in the space of creating amazing experiences for our clients. What our clients experience [...]

The UX Design Process: What Clients Need to Know

by Ari Weissman
August 15, 2014

Thinking about working with a UX agency for the first time? Great! Welcome! You’ve probably heard about user experience, user-centered design, usability and a host of other names for following a customer-centric approach to designing products. There is a wealth of nuance here, but these are the key things you need to know. It’s Not What You Think It may [...]

Voting is open for SXSW Interactive 2015

by EffectiveUI Team
August 14, 2014

Though it seems far away, the ball is already in motion for SXSW Interactive 2015, which takes place March 13-17 in Austin. Several of our team members have submitted proposals, including Patrick Vinson and Tony Walt, as outlined below. If these topics tickle your fancy, please click on the link below to vote for them. Can Good UX Be Too [...]

6 Ways to Improve Your Digital Product in an Agile Process

by Tara Litchfield
August 13, 2014

While working on an Agile team, I have seen patterns of process-related problems that affect delivering the best user experience (UX). The following are my observations with advice on how to improve the design process. 1. Don’t delay the best user experience It may sound obvious, but this problem is commonplace in the Agile process. The designer researches everything before [...]

Why Didn’t I Think of That?!? (WDITOT)

by Lindsey Jones
August 12, 2014

Welcome to the first post in my new WDITOT – Internet slang for “Why Didn’t I Think Of That?!” – series. It’s a phrase I find myself uttering on a daily basis. Over time, I hope to pull together a robust accumulation of things I happen upon that make me want to kick myself because I didn’t come up with [...]

They Needed a Faster Horse … and a Lot More

by Julia Barrett
August 11, 2014

In the product design community it’s often said that “Apple doesn’t do any user research.” And Henry Ford is often (mis)quoted as saying, “If I asked people what they wanted, they would have said they wanted a faster horse.” Both of these points are generally cited when someone is arguing that a team should skip customer research because, after all, [...]

Project Managers, Don’t Sell Yourselves Short

by EffectiveUI Team
August 7, 2014

Project managers are often seen as notetakers, naysayers and time tracking tyrants. Is it a bum rap, or are there behaviors that PMs display that may be contributing to this view? It’s the latter if you ask Keren Nimmo, Vice President of Client Engagement at EffectiveUI. As someone who has often worked with and supervised PMs, Keren has an insider’s [...]

Help Us Build Amazing User Experiences

by Zach Hendershot
August 6, 2014

EffectiveUI is a different different breed of agency. We’re focused on the big picture strategy, and on what is going to help organizations solve real business problems through the lens of amazing user experiences. We’re not here to design and build products that don’t matter. We want to tackle the big, hairy, audacious problems affecting modern businesses. lf you want [...]

The Secret Weapon at the Center of UX Projects

by Dan Saltzman
August 5, 2014

Designers, you have a secret weapon. It’s hidden in plain sight and it will make your work better and smarter than it was before. It’s always there for you, and it has answers. This “it” is your project manager, engagement manager, project coordinator, delivery manager – whatever they’re called in your neck of the woods. These teammates have a point [...]

The Downfall of the Static Comp in Interaction Design

by Ryan Casey
August 4, 2014

In the past, interaction design solutions were designed like a custom-tailored suit. Everything fit, dimensions were exact and the intended use was narrow, even singular. Designing a website to fit a 1024-pixel screen was commonplace. Pixel-perfect meant just that; the final product was a pixel-perfect build of the designed, architected solution. Documents such as the visual comp and wireframes were [...]