effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Speaking This Week

by Jill Petersen
March 7, 2011

Members of the EffectiveUI team are speaking at many events this week: John McRee at SXSW, Tony Hillerson at AnDevCon, and Michael Salamon at Rocky Mountain Adobe Users Group.

Their Battle is Not Your Battle

by Rebecca Flavin
June 9, 2010

While it’s easy to get caught up in the Apple-Adobe debate, it’s helpful to remember that their battle is not your battle. Your battle is to reach out to your customers wherever they may be.