effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

EffectiveUI and FedEx Present Guest Executive Forum at Forrester’s CX West

by Teresa Kloser
November 14, 2012

“Our app is done!” Famous last words and possibly a sign of a bad user experience. It’s natural to want to proclaim the end of a project, but the nature of application design — especially web app design — means that an app is never really done. Even the most robust and well-planned app should be evolved to meet the [...]

Building Bridges with Project Stakeholders

by John McRee
January 20, 2012

Most people would agree that building a software app is a much different undertaking than, say, building a bridge. Yet, there is one thing you can count on in both cases: change. Change can come from within the project as opportunities, risks and issues are encountered. It can also come from outside the project as the priorities of stakeholders shift. [...]

How to build a Simple Painting App for iOS

by Sean Christmann
December 2, 2011

This article explains how to build a simple painting app for iOS. The aim is to demonstrate how a simple programming concept has to evolve to create a good user experience with high performance. The Naive Approach to Painting in iOS The starting approach to painting on iOS is to simply capture touch events and draw a line between the [...]