effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

EffectiveUI Highlighted in Forrester’s “Assess The Effectiveness of Your Customer Journey Map”

by Joy Sykes
October 21, 2010

Recognized in this report for our ability to describe various levels of the customer journey, EffectiveUI were also consulted for Forrester’s new methodology and recommendations overall. We have been continually crafting and fine-tuning our customer journey maps – a journey that is never fully complete, but always in a state of discovery and improvement.

Herff Jones and EffectiveUI Featured in Forrester’s “Rich Internet Applications Will Power Online Experiences Of The Future”

by Rebecca Flavin
October 20, 2010

EffectiveUI helped Herff Jones take the complexity out of creating a professionally published yearbook for students with an approachable, friendly design and infrastructure. By putting user experience first, Herff Jones was able to create an application that essentially shields users from the complex, powerful tools used to create yearbooks, instead presenting them with instructional content and controls that are easy to understand, and design elements aimed at the student.

Free Webcast 10/14 Featuring John McRee, on: “Effective UI: The Art of Building Great User Experiences in Software” – register now

by Aaron Wessels
October 13, 2010

John McRee, one of the co-authors of our book will be presenting a complimentary webcast in conjunction with Safari Books Online tomorrow (Thursday, October 14 at 11 a.m. Mountain Time). His presentation, “Effective UI: The Art of Building Great User Experiences in Software” will cover key aspects from the book and share details on how companies can implement a UX strategy within their organizations.