Interpreting today’s digital landscape and how it is transforming the human experience.
The Complete National Geographic,” a desktop application that captures 121 years of the iconic magazine’s content, created by the National Geographic Society and designed and developed by EffectiveUI, won the 2010 Adobe MAX Award for the Digital Publishing category.
Recognized in this report for our ability to describe various levels of the customer journey, EffectiveUI were also consulted for Forrester’s new methodology and recommendations overall. We have been continually crafting and fine-tuning our customer journey maps – a journey that is never fully complete, but always in a state of discovery and improvement.
EffectiveUI helped Herff Jones take the complexity out of creating a professionally published yearbook for students with an approachable, friendly design and infrastructure. By putting user experience first, Herff Jones was able to create an application that essentially shields users from the complex, powerful tools used to create yearbooks, instead presenting them with instructional content and controls that are easy to understand, and design elements aimed at the student.
Unfortunately, many legitimate news organizations including The Washington Post, The LA Times, Bloomberg News, and Forbes have propagated the fear that your information is not yours, and that Facebook is to blame. These news organizations are either attempting to drive traffic through fear mongering – or worse – they have no idea how the internet really works and are just simply trusting a “credible” source like the Wall Street Journal because they are uninformed and lazy.
Regardless of Facebook, if you operate on the web believing that you can do it privately, you are a fool. My educated guess is that less than 5% of people that use the web today have the technical skills needed to truly surf the web totally anonymously. And of those 5% that know how, most of us don’t care.
Juan Sanchez, an experience architect at EffectiveUI, discusses highlights from The Design For Mobile conference, which took place September 20-24 in Chicago. In Juan’s post, featured on UX Magazine, he discusses some consistent trends that carried on throughout the conference.
Yesterday was the first day of the five-day Design For Mobile conference, and what a great first day it was. While the majority of the speakers will be presenting today and tomorrow, I had the opportunity to attend a workshop by Suzanne Ginsberg called “Designing Smartphone Apps,” followed by a Mobile Monday meetup with a presentation by Pek Pongpaet on “Designing for the iPad.” Both presentations were great openers to the conference, along with workshops I didn’t get to attend by Luke Wroblewski and Nader Nejat.
