effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Voting Begins for SXSW 2013 Panelists

by Marcy Dockery
August 13, 2012

EffectiveUI has 11 panelist submissions for the 2013 South by Southwest (SXSW) conference scheduled for March of next year. We need your help to get these amazing topics on the SXSW agenda by casting your vote today through August 31.

On Designing for Emotion

by SuAnne Hall
March 22, 2012

Last week I read Designing for Emotion by Aaron Walter. For a “designer-y” textbook, it was truly a page-turner.  As the UX design lead for MailChimp, Walters offers some really interesting techniques for ensuring a memorable and truly delightful user experience. When most of us designers are focused on creating user personas for a site, Walters asks us to create [...]