effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Real Relationships Lead to Valuable Customer Insight

by Julia Barrett
May 14, 2013

We’ve all been there: you’re at a party, speaking to someone new. You ask their name, maybe what they do for work. They mumble a response, hesitate to make eye contact, constantly scanning the room for someone more important to speak to. Once found, they give you a comic-book smile, a perfunctory handshake, mumble something else, and walk away. It’s [...]

Helping Companies Improve Digital Experiences

by Teresa Kloser
September 26, 2012

Most organizations know that digital customer experience is a crucial factor to get right in today’s ever-connected world. Yet, many are still trying to understand the digital landscape and how customers can best be served using new tools and processes. If this sounds familiar, a recent report from Forrester Research analyst Kerry Bodine, Top 10 Ways to Improve Digital Experiences, [...]

You Already Have a Customer Insight Department in your Company. Use Them.

by Kelly Downing
April 30, 2012

Last week I was involved in a kickoff meeting for a quick hit project with a small travel company. As with every project, we gathered all client stakeholders, subject matter expert, and members of our research, design and development teams in one room to level-set on expectations, goals, methods and timelines. Halfway through the meeting, we began to ask questions [...]

Using Digital Diary Studies to Understand the Customer Experience

by Julia Barrett
March 29, 2012

What do customers do leading up to engaging with the kind of product or service you provide? What do users do when shopping online for your product or service? What are the pain points for customers who currently use your product or service or a competitor’s product or service? In the Customer Insights department at EffectiveUI, we work with clients [...]

Then I Saw This Map, Now I’m a Believer

by Joel Flom
November 18, 2011

Customer journey maps help UX professionals and the clients they serve better understand a particular customer’s needs throughout a series of interactions. Like personas and scenarios, customer journey maps contribute to better user experiences by putting the client in the shoes of the users. You would think that as a Lead Experience Architect, I’d champion these tools, and I do [...]

You’re No Steve Jobs

by Anthony Franco
September 16, 2011

Most of us can’t compare to Steve Jobs. Or even Mark Zuckerberg. These guys—when it comes to envisioning products that break new ground and yet have enormous appeal to millions of people—are tapped into the human subconscious, able to extract and meet unspoken needs most of us didn’t even know we had.  Or so it seems…. But what if the [...]

Are You Designing the Next Power Glove?

by RJ Owen
June 10, 2011

“Throw away your joysticks, kids. Punching…has evolved from two-dimensional wrist-wringing to 3-D arm-swinging.” Thus began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At that time it seemed as if the new age of direct manipulation was upon us, and that video game controllers would soon be an artifact of the past. The [...]

Boeing Partnership Takes UX Research to the International Level

by Joel Flom
January 31, 2011

Customer insight is the driving factor in EffectiveUI’s recent partnership with Boeing to redesign their MyBoeingFleet information portal. This initial phase of the project has seen team members on the ground in 10 cities across four continents, speaking with over 150 individuals that represent Boeing customers.