effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Beginning the Mobile Giving Dialogue

by Dan Saltzman
March 20, 2012

Determining strategies for touching customers through mobile channels isn’t just the topic du jour for big corporate entities. Public media has just as much on the line. Last week, the Integrated Media Association held its annual conference (iMA2012) in Austin as the traditional lead-in to SXSW Interactive. Among the topics in heavy discussion were shrinking budgets, journalism 2.0, and of [...]

Where are All the Good Mobile Web Experiences?

by SuAnne Hall
September 21, 2011

In 2009, half a billion people accessed information via the mobile web. In 2010, the numbers almost tripled. It’s expected that in less than five years, mobile web browsing will surpass the personal computer for the most popular way to browse the web. The dramatic increase in mobile internet usage isn’t terribly surprising, but what is surprising is that there’s [...]

New Harris Interactive Study Finds Nearly 40% of Users Unhappy with Mobile Apps

by Rebecca Flavin
November 10, 2010

We’ve witnessed for quite awhile now that as companies rush their mobile strategies, they are actually hurting and not helping their brand. The good news is it can be avoided. In the last year we’ve received a significant increase in requests for mobile apps, and almost 50 percent of our clients, including Fortune 500 companies, are looking for help with [...]

Mobile Strategy Best Practices

by Anthony Franco
November 8, 2010

Recently I had the opportunity to discuss mobile strategies with Vidya Drego of Forrester Research. We chatted about how businesses are looking at the emerging mobile market and how they are approaching application development. We quickly got to the subject of mobile app development best practices. Our conversation motivated me to look at what we are hearing from our clients and [...]

Designing the MAX Volume Desktop and Mobile Apps: Part 3 of 4

by RJ Owen
November 4, 2010

The importance of multiscreen experiences continues to grow as people begin to own more devices and the expectation of shared content optimized both for screen size and context becomes greater. This is the third of a four part blog series, so stay tuned.

Designing the MAX Volume Desktop and Mobile Apps: Part 2 of 4

by Juan Sanchez
November 3, 2010

The importance of multiscreen experiences continues to grow as people begin to own more devices and the expectation of shared content optimized both for screen size and context becomes greater. This is the second of a four part blog series, so stay tuned.

Designing the MAX Volume Desktop and Mobile Apps: Part 1 of 4

by RJ Owen
November 2, 2010

The importance of multiscreen experiences continues to grow as people begin to own more devices and the expectation of shared content optimized both for screen size and context becomes greater. This is the first of a four part blog series, so stay tuned.