effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

No Experience Necessary

by Greg Casey
September 18, 2012

Here’s the scene. The client is leaning forward, tapping his index finger against his lips and squinting at wireframes displayed on the conference room’s LCD screens. “So I’m wondering, what kind of experience is the user going to have with this?” he asks. “As close to a non-experience as we can get,” is the answer.

As UX Evolves, So Must UX Practitioners

by Shivanii Singh Cordes
July 25, 2012

I recently finished reading Steven Johnson’s “Where Good Ideas Come From: The Natural History of Innovation,” in which he takes elements of biological adaptation and applies them to the generation of ideas. I was struck by his arguments about what fosters good ideas. I was also struck by how the user experience (UX) industry embraces and nurtures the very principles [...]

May Events for Technology and Digital Professionals

by EffectiveUI Team
April 18, 2012

Industry conferences provide an opportunity to share ideas, learn from experts, and network with our peers. However, with so many events in the digital marketing and technology space, how does one decide which conferences to attend? For many, proximity to the event is a factor, as well as cost. But the most important criteria is finding an event that suits [...]

Are You Designing the Next Power Glove?

by RJ Owen
June 10, 2011

“Throw away your joysticks, kids. Punching…has evolved from two-dimensional wrist-wringing to 3-D arm-swinging.” Thus began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At that time it seemed as if the new age of direct manipulation was upon us, and that video game controllers would soon be an artifact of the past. The [...]

The Future of the Paywall

by Seth Gerard
May 9, 2011

User Experience designer Seth Gerard recommends an article regarding the customer’s experience with the digital content paywall.

“Your Mom Has an iPad”

by Jill Petersen
March 21, 2011

Slides from Lead Experience Architect John McRee’s SXSW 2011 Presentation: “Your Mom Has an iPad: Designing for Boomers.”