effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Interacting with Airplanes: How British Airways is Using Mixed Reality Advertising

by Brian O'Keefe
October 6, 2014

Ever look up in the sky and wonder… Where is that airplane going? Where did that airplane originate? Well, every so often we find beautiful and simple executions of public design. British Airways has found a way to marry three seemingly unrelated domain spaces –  children, interactivity and flight information – while marketing their brand and product. Perhaps in a [...]

Helping Companies Improve Digital Experiences

by Teresa Kloser
September 26, 2012

Most organizations know that digital customer experience is a crucial factor to get right in today’s ever-connected world. Yet, many are still trying to understand the digital landscape and how customers can best be served using new tools and processes. If this sounds familiar, a recent report from Forrester Research analyst Kerry Bodine, Top 10 Ways to Improve Digital Experiences, [...]

Introducing EffectiveUI’s New CTO

by Rebecca Flavin
March 30, 2012

As technology continues to advance at an ever increasing pace, many organizations find it difficult to stay on top of the changes. When it comes to selecting the best solutions for their needs, they often turn to trusted partners whose expertise they can rely on. At EffectiveUI, our clients have come to rely on our experienced team of designers, developers [...]

Digital Customer Experience Trends for 2012

by Rebecca Flavin
December 21, 2011

Forrester recently posted a question to its Customer Experience Community members on what their major predictions were around the customer experience in 2012. There was a lot of discussion around organizational maturity (e.g., is the organization in a place where it can take on a true customer focus?), as well as the personalization of experiences across channels. I chimed in [...]