effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

EffectiveUI and FedEx Present Guest Executive Forum at Forrester’s CX West

by Teresa Kloser
November 14, 2012

“Our app is done!” Famous last words and possibly a sign of a bad user experience. It’s natural to want to proclaim the end of a project, but the nature of application design — especially web app design — means that an app is never really done. Even the most robust and well-planned app should be evolved to meet the [...]

2012 Events: Rounding Out the Year

by Teresa Kloser
October 12, 2012

2012 has been a great year for industry events, from past favorites like SXSW to new happenings such as the Cloud Computing Expo and our own “Getting Unstuck” innovation in the enterprise event. Rounding out the year, we are looking forward to several upcoming events including Forrester’s Developing Digital Disruption and Customer Experience Forum West, as well as the Future [...]

Helping Companies Improve Digital Experiences

by Teresa Kloser
September 26, 2012

Most organizations know that digital customer experience is a crucial factor to get right in today’s ever-connected world. Yet, many are still trying to understand the digital landscape and how customers can best be served using new tools and processes. If this sounds familiar, a recent report from Forrester Research analyst Kerry Bodine, Top 10 Ways to Improve Digital Experiences, [...]

Event Recap: Getting Unstuck — Innovating in an Enterprise Environment

by Dave Maren
September 20, 2012

Thanks to all who took part in last week’s Getting Unstuck event. It surpassed expectations and we were excited by the high level of engagement in the topic. The big problem with creating an event focused on innovation is the notion that the event itself should be innovative. But innovation isn’t just about original thinking. Every company is full of [...]

Getting Unstuck: Innovating in an Enterprise Environment

by Teresa Kloser
September 12, 2012

Innovation can be a challenge for any organization, but especially one where established product lines and cultural norms create an inertia that slows down change. In such an environment, there may be no shortage of innovative ideas. Yet, champions of these ideas are often forced to “duke it out” against supporters of the status quo and run a gantlet of [...]

Water for People Re-imagines Nonprofit Reporting

by Michael McFadden
August 27, 2012

Have you ever donated to a charitable cause and wondered where exactly did your money go? Was it put to use for people in need, or was it spent on organizational overhead? For most nonprofits, the level of transparency around funding amounts to some sort of “x out of every dollar goes to people in need” formula.

We Are So Honored

by Marcy Dockery
July 6, 2012

Whether it’s creating the feeling of soaring through the sky at lightning speed in a Blue Angels’ jet or easily navigating your college schedule on a website like University College at University of Denver or in an iPhone application, EffectiveUI’s team of dedicated customer insight, design and development professionals are making these events happen with their digital expertise grounded in [...]

EffectiveUI Joins WPP Family

by Rebecca Flavin
April 3, 2012

On April 1, 2005, EffectiveUI was founded as a three-person development shop. Much has changed since then – our industry has exploded, and our company has grown significantly. We’re now a 105-person user experience agency with full-service research, design and technology services. We’ve had the privilege of working with some amazing clients, including Boeing, National Geographic, TIAA-CREF, Discovery Channel and [...]