Interpreting today’s digital landscape and how it is transforming the human experience.
2012 has been a great year for industry events, from past favorites like SXSW to new happenings such as the Cloud Computing Expo and our own “Getting Unstuck” innovation in the enterprise event. Rounding out the year, we are looking forward to several upcoming events including Forrester’s Developing Digital Disruption and Customer Experience Forum West, as well as the Future [...]
Most organizations know that digital customer experience is a crucial factor to get right in today’s ever-connected world. Yet, many are still trying to understand the digital landscape and how customers can best be served using new tools and processes. If this sounds familiar, a recent report from Forrester Research analyst Kerry Bodine, Top 10 Ways to Improve Digital Experiences, [...]
The sales process has changed dramatically since I started out years ago selling commerce sites to consumer packaged goods and technology companies. Back then, the sales person was the face of the vendor organization, and 95 percent of the first sales call was to see if the buyer could trust the person sitting across from them – and by extension, [...]
Depending on who you ask, the term “Open Web” might bring to mind a philosophy of openness and collaboration on the Internet, a collection of web technologies, or the idea of widely supported and accessible applications and websites that aim to be the antithesis of closed or “walled off” systems such as Google Chrome and Facebook. Regardless of which definition [...]
Forrester recently posted a question to its Customer Experience Community members on what their major predictions were around the customer experience in 2012. There was a lot of discussion around organizational maturity (e.g., is the organization in a place where it can take on a true customer focus?), as well as the personalization of experiences across channels. I chimed in [...]
Last week, an army of people from EffectiveUI were in New York for the 2011 Forrester Customer Experience Forum (#cxp11). This is a great conference for us – we have the opportunity to talk to hundreds of people from some of today’s largest brands about why a focus on the customer is one of the most critical strategies a company [...]
Recognized in this report for our ability to describe various levels of the customer journey, EffectiveUI were also consulted for Forrester’s new methodology and recommendations overall. We have been continually crafting and fine-tuning our customer journey maps – a journey that is never fully complete, but always in a state of discovery and improvement.
EffectiveUI helped Herff Jones take the complexity out of creating a professionally published yearbook for students with an approachable, friendly design and infrastructure. By putting user experience first, Herff Jones was able to create an application that essentially shields users from the complex, powerful tools used to create yearbooks, instead presenting them with instructional content and controls that are easy to understand, and design elements aimed at the student.
