effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Why Organizations Need the Open Web

by Rebecca Flavin
February 21, 2012

Depending on who you ask, the term “Open Web” might bring to mind a philosophy of openness and collaboration on the Internet, a collection of web technologies, or the idea of widely supported and accessible applications and websites that aim to be the antithesis of closed or “walled off” systems such as Google Chrome and Facebook. Regardless of which definition [...]

Flash Forward?

by Ryan Bell
November 15, 2011

Following Adobe’s announcement that they are ending development of the Flash Player plugin for mobile browsers and shifting their focus, the natural question for developers and businesses with investments in Flash technology is, “What does this mean for us?” I’m not a business analyst, but here are some of my thoughts as a developer. Adobe’s new strategy, as laid out [...]

MAX 2011: Figuring Out Where Flash Fits

by RJ Owen
October 7, 2011

Adobe MAX 2011 is over. Looking back at Adobe’s announcements regarding HTML5 and the dearth of new tools being developed, one question is consistently being raised: where does Flash fit in all of this? As my colleague Ryan noted earlier this week, the Flash community in general feels a little burned and confused by MAX. The message was that once [...]

Good Things at Adobe MAX: Community, Contribution and Content

by Ryan Bell
October 4, 2011

I’ve been hearing my share of cynicism from random conference attendees here at Adobe MAX — you know, stuff like “Flash is dying” or “A couple new tablet apps… big deal.” I know that we as developers can certainly be a jaded and opinionated bunch at times. So, realizing that there will probably be more than enough critical words coming [...]

Gearing Up for Fall Events

by Jill Petersen
September 28, 2011

It’s sad to think that summer is over. Around the office we’re hanging on to the last vestiges of warm weather with “Shorts Friday” and shared memories of our summer vacations. Still, autumn can be a fun time of year (you should see this crew on Halloween). Fall also means it’s time for some great events like Adobe MAX, Web [...]

Adobe Edge Pre-Release: A Good Start

by RJ Owen
August 12, 2011

I recently spent some time playing with Adobe Edge, Adobe’s new HTML5 / CSS3 animation tool. I’m going to give you a quick run-down of how the tool works and what you can do with it before discussing why I think this tool is bad for HTML and the notion of web standards. As far as animation tools go, the [...]

Their Battle is Not Your Battle

by Rebecca Flavin
June 9, 2010

While it’s easy to get caught up in the Apple-Adobe debate, it’s helpful to remember that their battle is not your battle. Your battle is to reach out to your customers wherever they may be.