effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

The Downfall of the Static Comp in Interaction Design

by Ryan Casey
August 4, 2014

In the past, interaction design solutions were designed like a custom-tailored suit. Everything fit, dimensions were exact and the intended use was narrow, even singular. Designing a website to fit a 1024-pixel screen was commonplace. Pixel-perfect meant just that; the final product was a pixel-perfect build of the designed, architected solution. Documents such as the visual comp and wireframes were [...]

Interaction14: UX Awesomeness through the Introvert/Extrovert Spectrum

by Angela Craven
March 10, 2014

On February 6, I spoke at IxDA’s Interaction14, a conference dedicated to user experience and interaction design. The conference took place in Amsterdam and focused on the theme “Languages of Interaction Design.” Speakers were from all over and some came from fields outside of interaction design. The conference was fantastic and the environment inspiring! The sessions covered topics ranging from [...]

Interaction Design Tips: Creating Smooth Animations in PhoneGap Apps

by Alexandra Atzl
December 12, 2013

As a developer coming into my first PhoneGap (Cordova) project, I assumed it would be easy.  PhoneGap wraps up all your HTML, CSS, and JavaScript and uses it to build native app packages for iOS and Android—this would be just like creating a regular web page, right? Not exactly. What I found is that while PhoneGap does make it easy [...]

Combining Interaction Design with Product and Service Design

by Austin Brown
April 20, 2012

About a year ago, I had the opportunity to co-speak at the Interaction ’11 conference with my co-worker Lindsay Moore. Having come from different educational and practical backgrounds, we had very different approaches to interaction design. Mine was mostly informed by my industrial design training, while hers was perhaps a more roundabout education in painting, followed by a transition to [...]