effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Is Android’s Open Platform a Bad Business Model?

by RJ Owen
October 1, 2012

In a recent post on his blog, veteran software developer Matt Gemmell takes a deep look into the differences between iOS and Android, and illustrates why the open nature of Android makes it ripe for piracy and bad for developers, businesses and consumers.

Using PhoneGap Build Beta

by Shane Church
September 5, 2012

Recently I was asked to build a prototype for a sales proposal here at EffectiveUI to enable the client to see what the finished design would behave like on a real iPad. We had provided an initial demo to the client through FieldTest; however, they wanted to see examples of what the actual interactivity would look and feel like on [...]

Are Mobile Devices the Future of “Serious” Games?

by RJ Owen
March 7, 2012

Recently a co-worker came to me expressing some dismay about the launch of an upcoming video game. It featured characters and a theme she was really excited about, but what made her worried was the platform: the game was coming out only on iOS. “BOO!” she said. “Serious games don’t live on mobile devices,” she implied. Is iOS a viable [...]

How to build a Simple Painting App for iOS

by Sean Christmann
December 2, 2011

This article explains how to build a simple painting app for iOS. The aim is to demonstrate how a simple programming concept has to evolve to create a good user experience with high performance. The Naive Approach to Painting in iOS The starting approach to painting on iOS is to simply capture touch events and draw a line between the [...]