Effective Thinking

  • Using PhoneGap Build Beta

    Recently I was asked to build a prototype for a sales proposal here at EffectiveUI to enable the client to see what the finished design would behave like on a real iPad. We had provided an initial demo to the client through FieldTest; however, they wanted to see examples of what the actual interactivity would […]

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  • The Kindle Fire: Tablet Market Friend or Android Market Foe?

    By now you will have heard about the new Kindles from Amazon, including the very slick Kindle Fire tablet. From a general consumer point of view, it’s a very compelling device, especially given the price ($300 less than the iPad). However, as others have pointed out (see Daring Fireball and Mobile Opportunity), the Kindle Fire […]

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  • Speaking This Week

    Members of the EffectiveUI team are speaking at many events this week: John McRee at SXSW, Tony Hillerson at AnDevCon, and Michael Salamon at Rocky Mountain Adobe Users Group.

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  • Design For Mobile Conference, Day 1: Workshop, Meetup Offer Insights

    Yesterday was the first day of the five-day Design For Mobile conference, and what a great first day it was. While the majority of the speakers will be presenting today and tomorrow, I had the opportunity to attend a workshop by Suzanne Ginsberg called “Designing Smartphone Apps,” followed by a Mobile Monday meetup with a presentation by Pek Pongpaet on “Designing for the iPad.” Both presentations were great openers to the conference, along with workshops I didn’t get to attend by Luke Wroblewski and Nader Nejat.

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