effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Using PhoneGap Build Beta

by Shane Church
September 5, 2012

Recently I was asked to build a prototype for a sales proposal here at EffectiveUI to enable the client to see what the finished design would behave like on a real iPad. We had provided an initial demo to the client through FieldTest; however, they wanted to see examples of what the actual interactivity would look and feel like on [...]

The Kindle Fire: Tablet Market Friend or Android Market Foe?

by Tony Hillerson
October 3, 2011

By now you will have heard about the new Kindles from Amazon, including the very slick Kindle Fire tablet. From a general consumer point of view, it’s a very compelling device, especially given the price ($300 less than the iPad). However, as others have pointed out (see Daring Fireball and Mobile Opportunity), the Kindle Fire is a different-in-kind device, not [...]

“Your Mom Has an iPad”

by Jill Petersen
March 21, 2011

Slides from Lead Experience Architect John McRee’s SXSW 2011 Presentation: “Your Mom Has an iPad: Designing for Boomers.”

Speaking This Week

by Jill Petersen
March 7, 2011

Members of the EffectiveUI team are speaking at many events this week: John McRee at SXSW, Tony Hillerson at AnDevCon, and Michael Salamon at Rocky Mountain Adobe Users Group.

Design For Mobile Conference, Day 1: Workshop, Meetup Offer Insights

by Juan Sanchez
September 21, 2010

Yesterday was the first day of the five-day Design For Mobile conference, and what a great first day it was. While the majority of the speakers will be presenting today and tomorrow, I had the opportunity to attend a workshop by Suzanne Ginsberg called “Designing Smartphone Apps,” followed by a Mobile Monday meetup with a presentation by Pek Pongpaet on “Designing for the iPad.” Both presentations were great openers to the conference, along with workshops I didn’t get to attend by Luke Wroblewski and Nader Nejat.

Testing iPhone and iPad PNG Compression

by Sean Christmann
September 1, 2010

My co-worker and I recently debated PNG compression for the iPhone: Should you bundle Fireworks source assets in xcode for quick editing and recompiling, or should you export compressed versions to use for the bundling phase?