Effective Thinking

  • Mobile Strategy: Scoping Your Mobile App for Users on the Go

    When moving from a desktop application to a mobile app, it’s tempting to say “Why would I want to limit the scope of my mobile app? The mobile version should have all the features and functionality of the desktop version.” Unfortunately, if your desktop application has a robust set of features, offering all that in […]

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  • Is Android’s Open Platform a Bad Business Model?

    In a recent post on his blog, veteran software developer Matt Gemmell takes a deep look into the differences between iOS and Android, and illustrates why the open nature of Android makes it ripe for piracy and bad for developers, businesses and consumers.

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  • Native Mobile App? Mobile Web App? Both!

    Mobile applications are all the rage these days. There are currently three major mobile platforms: Apple’s iOS  (iPhone and iPad), Google’s Android , and Microsoft’s Windows Phone , and countless variations within these platforms for the developer to consider. Focusing on any one of these platforms leaves 50% or more of the market unable to […]

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