effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Mobile Development: Platform Options and Framework Choices

by Lucas Jordan
April 16, 2013

At one of our recent Making Mobile Meaningful events, I hosted a breakout session to help attendees understand the options for mobile development, and the pros and cons of each. When deciding how content will be delivered to your users on mobile devices, there are several development options to consider. Let’s start by taking a quick look at the platforms [...]

Mobile Strategy: Scoping Your Mobile App for Users on the Go

by Amanda Gagliardi
March 19, 2013

When moving from a desktop application to a mobile app, it’s tempting to say “Why would I want to limit the scope of my mobile app? The mobile version should have all the features and functionality of the desktop version.” Unfortunately, if your desktop application has a robust set of features, offering all that in a mobile app can lead [...]

Where are All the Good Mobile Web Experiences?

by SuAnne Hall
September 21, 2011

In 2009, half a billion people accessed information via the mobile web. In 2010, the numbers almost tripled. It’s expected that in less than five years, mobile web browsing will surpass the personal computer for the most popular way to browse the web. The dramatic increase in mobile internet usage isn’t terribly surprising, but what is surprising is that there’s [...]