effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Mobile Web, Hybrid or Native Mobile – How Do You Choose?

by Shane Church
April 5, 2012

Since my article in MSDN Magazine, “Develop Hybrid Native and Mobile Web Apps,” I’ve received a lot of questions on how to decide what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a really thorny question, and I’ve spent a lot of time discussing with a few of my co-workers how to answer it. [...]

Native Mobile App? Mobile Web App? Both!

by Shane Church
March 1, 2012

Mobile applications are all the rage these days. There are currently three major mobile platforms: Apple’s iOS  (iPhone and iPad), Google’s Android , and Microsoft’s Windows Phone , and countless variations within these platforms for the developer to consider. Focusing on any one of these platforms leaves 50% or more of the market unable to use your application, but the [...]