effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

UX Personas: What Clients Need to Know

by Ari Weissman
October 3, 2014

Every design project struggles with defining the users. What do they want and what do they need to be successful? These questions can lead to spirited team discussions with each team member having a different answer. Additionally, everyone sitting in the meeting room with you is likely an expert user with established usage patterns and shortcuts, and they will struggle [...]

On Designing for Emotion

by SuAnne Hall
March 22, 2012

Last week I read Designing for Emotion by Aaron Walter. For a “designer-y” textbook, it was truly a page-turner.  As the UX design lead for MailChimp, Walters offers some really interesting techniques for ensuring a memorable and truly delightful user experience. When most of us designers are focused on creating user personas for a site, Walters asks us to create [...]

Tools for User Research and Client Persuasion

by Leonard Souza
December 12, 2011

I’ve been a fan of Smashing Magazine for some time, so when I was asked to write an article for them you can imagine my excitement. We decided the piece should focus on some of our user research methodologies, especially those explored in EffectiveUI’s project with Boeing. There were several key deliverables provided to Boeing that helped overcome some of [...]