effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

On Designing for Emotion

by SuAnne Hall
March 22, 2012

Last week I read Designing for Emotion by Aaron Walter. For a “designer-y” textbook, it was truly a page-turner.  As the UX design lead for MailChimp, Walters offers some really interesting techniques for ensuring a memorable and truly delightful user experience. When most of us designers are focused on creating user personas for a site, Walters asks us to create [...]

Tools for User Research and Client Persuasion

by Leonard Souza
December 12, 2011

I’ve been a fan of Smashing Magazine for some time, so when I was asked to write an article for them you can imagine my excitement. We decided the piece should focus on some of our user research methodologies, especially those explored in EffectiveUI’s project with Boeing. There were several key deliverables provided to Boeing that helped overcome some of [...]