Effective Thinking

  • UX Personas: What Clients Need to Know

    Every design project struggles with defining the users. What do they want and what do they need to be successful? These questions can lead to spirited team discussions with each team member having a different answer. Additionally, everyone sitting in the meeting room with you is likely an expert user with established usage patterns and […]

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  • On Designing for Emotion

    Last week I read Designing for Emotion by Aaron Walter. For a “designer-y” textbook, it was truly a page-turner.  As the UX design lead for MailChimp, Walters offers some really interesting techniques for ensuring a memorable and truly delightful user experience. When most of us designers are focused on creating user personas for a site, […]

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  • Tools for User Research and Client Persuasion

    I’ve been a fan of Smashing Magazine for some time, so when I was asked to write an article for them you can imagine my excitement. We decided the piece should focus on some of our user research methodologies, especially those explored in EffectiveUI’s project with Boeing. There were several key deliverables provided to Boeing […]

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