effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

5 Tips for Presenting at SXSW (Or Anywhere)

by RJ Owen
March 27, 2012

I’ve had the opportunity to present on behalf of EffectiveUI at many conferences, including this year’s SXSW Interactive in Austin, TX. Over the years I’ve learned a few things that have helped me become a better presenter, and I believe they’ll help you, too. 1. Marketing drives attendance. Planning for SXSW is notoriously difficult as sessions fill up at random, [...]

Are You Designing the Next Power Glove?

by RJ Owen
June 10, 2011

“Throw away your joysticks, kids. Punching…has evolved from two-dimensional wrist-wringing to 3-D arm-swinging.” Thus began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At that time it seemed as if the new age of direct manipulation was upon us, and that video game controllers would soon be an artifact of the past. The [...]