effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

The Rise of the Experience Economy at SXSWi

by Dan Saltzman
March 21, 2013

By now, South by Southwest Interactive (SXSWi) is a distant memory – a week is forever on the internets. All of us tech entreprenerds are safely back in our warehouse offices drinking our favorite single origin coffees. And for those of you who didn’t make it this year, it seems that the general consensus is that South By is so [...]

What I Learned at Denver Service Jam

by Angela Craven
March 5, 2013

This past weekend, March 1-3, I participated in the Denver Service Jam, sponsored by EffectiveUI. The event was part of the Global Service Jam, a service design challenge that brought together nearly 3000 people in more than 120 cities around the world. Our goal? To concept and prototype a service around a surprise theme in just 48 hours.

Exploring Service Design with the American Cancer Society

by Kelly Downing
July 17, 2012

As researchers and designers, it is our responsibility to always understand the bigger picture; to have a holistic view of a customer’s experience throughout their entire experience with a product or brand. Recently we leveraged the tools and methods we traditionally use to help us design online experiences in the offline space, when we were given the opportunity to work [...]

Combining Interaction Design with Product and Service Design

by Austin Brown
April 20, 2012

About a year ago, I had the opportunity to co-speak at the Interaction ’11 conference with my co-worker Lindsay Moore. Having come from different educational and practical backgrounds, we had very different approaches to interaction design. Mine was mostly informed by my industrial design training, while hers was perhaps a more roundabout education in painting, followed by a transition to [...]